MagicINFO is a CMS that Samsung has been refining and enhancing since 2008. MagicINFO 9 allows digital signage networks to develop and manage the content for LED screens. Messaging can be updated quickly and easily, so it’s easy for a restaurant to update its menu based on what’s most appropriate for the time of day. […]
The integration brings together BrightSign’s media players and Mood’s Harmony platform to enable brands to build campaigns in shopping environments. […]
By Sophie Pemberton. Even since I joined the industry back in 2015, the transformation has been nothing short of epic. From automating the industry to transacting in near real-time and activating trigger-based buying, we’ve come a long way. […]
Over the past five years, there’s been a tendency to simply transfer creative from other channels into prDOOH as the platform established its place in the media mix. While this is a positive in that it enables more advertisers to easily benefit from the reach and impact of OOH, on the other hand it leaves an untapped creative optimization opportunity. […]
As part of Quotient’s award-winning submission, the company highlighted a recent multi-layer omnichannel campaign that raised awareness of TYLENOL® as a safe and trusted option recommended by healthcare professionals for those who are not able to take certain pain relievers due to high blood pressure. […]
IAB UK asked a group of its DOOH members to explore how digital targeting and dynamic creative is evolving out-of-home, and how brands should be harnessing the possibilities. […]
Ken Altena, Partner, Billboard Loans, LLC. It depends on your borrowing costs and it depends on how quick a lender wants to be repaid. Lenders focus on sustainable debt. […]
Insider's take: Daktronics' issues have board attention. Growth can cause headaches. Daktronics has a record backlog of $463 million but a liquidity problem with only $6 million in cash and $20 million in availability on a short term line of credit. […]
Following a very successful DSE 2022 show in Las Vegas, we have listened to the feedback from our customers, attendees, vendors, and the Las Vegas Convention Center and decided to move the dates for our 2023 event. […]
The shopping centres target 15 million shoppers every week who come for their daily shopping via the presence of E.Leclerc and Géant Casino/Hyper Fresh Casino hypermarkets as well as to do their shopping and access various services thanks to the shops at their disposal (Selective Beauty, Perfumery, Telecom, High-Tech, Ready-to-Wear, Culture, Parapharmacy, etc.). […]
The deal includes more than 3,500 billboard faces in seven states in the southeastern and central US. Lamar shares were also 2.8% higher. MediaCo Holding (MDIA) rose more than 20% after announcing late Monday the sale of its Fairway Outdoor advertising business to Lamar Advertising (LAMR) for $78.6 million. […]
One Times Square – the famed wedge-shaped skyscraper located in the heart of Manhattan’s Times Square that hosts the annual New Year’s Eve ‘ball drop’ – is getting a $500m makeover. The neo-gothic building was erected in 1904 and is perhaps the most iconic piece of real estate in the tourist-packed commercial intersection. […]
By Kira LeBlanc, Hivestack. Gen Z is set to lead retailers into virtual environments. Companies must be prepared, both strategically and technologically, to provide their younger customers with a seamless experience across multiple devices, including VR (virtual reality) and MR (mixed reality) glasses. […]
‘Budgets hold no prisoners’ Helen Miall, chief marketing officer, VIOOH: “This year’s awards provided a unique opportunity to see how brands and agencies are using OOH to support campaign objectives at all levels of the branding-response funnel. […]
High-flying Sky Minions Over the last few years, the animated Minions have been integral to Sky Broadband’s marketing efforts. In 2022, it brought the mischief out into the real world with a series of chaotic custom build ads designed to show the sheer speed of its Gigafast broadband. […]
