In our latest panel discussion, we highlight some key insights from leading voices in the industry. Topics covered include sustainability in OOH, EV charging and retail media networks, and the rise of 3D billboards. […]
by: Kaeli Gilchrist. Many marketers are finding solutions by shifting their limited budgets to more cost-effective mediums, such as OOH, or out-of-home advertising. Real-world ads (think: billboards, wrapped cars, LED trucks, rideshare screens and more) are helping marketers drive greater demand and ROI with fewer dollars. […]
By Gwen Spicer and Yadin Larochette. As technologies have advanced, a greater number of options are now at our disposal. We started our investigation wondering what makes one microfiber cloth better at cleaning glazing than another. […]
The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH, available in the city. The complete network of Times OOH’s digital billboards showcased the Vida Campaign across the city throughout the day in a series. Currently, there are 118 digital billboards available with a loop of 8 slots on each screen. […]
By Kevin Bartanian, CEO of KEVANI. Expect more science-backed studies and the use of tools such as artificial intelligence to identify audiences, optimize creatives and improve performance in real time. The goal of AI is to deliver personalized ads that help people make decisions about what products or services to consume. […]
By: Dave Haynes. In our lifetimes, we’ve seen retailers dress window displays with clothed mannequins, arranged furniture and fanciful scenes — all to grab attention and ideally pull consumers through the doors. Almost every retailer, short of luxury brands, has been known to put up window posters touting price discounts, special promotions or inventory clear-outs. […]
The customer experience kind of falls apart at busier quick service restaurants when guests order their coffees or whatever, and then stand back and wait for someone to holler out their name or order number when their goodies are ready for pickup. […]
Lamar Advertising acquired 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, complementing and amplifying the company’s existing transit inventory. The additional Lamar billboards are all ideally situated along the most densely traveled roadways in and around the city. […]
Genesis Outdoor Advertising divested its Mid-Atlantic outdoor advertising plant to Lamar Advertising Company. The sale included digital and static advertising faces located across eastern Ohio and western Pennsylvania. Johnsen, Fretty & Co., LLC acted as financial advisor to Genesis, while Plattner, Schneidman, Schneider & Jeffries, PC acted as legal advisor. […]
By Julia Cramer, Adomni. Traditional out-of-home advertising had inherent measurement limits prior to programmatic. Until 2011, OOH impressions were measured by a daily effective circulation (DEC), which is a rough estimation of the number of people who are exposed to a given advertisement. […]
China’s decision to abandon its long-running zero-COVID policy may have eased public unrest, but had other consequences – overburdened hospitals and weakened supply chains for the technologies that drive businesses like pro AV and digital signage. […]
Kevin Gephart. A good reason to learn about past recession case studies is to understand how they have shaped the ad world we see today. Breakfast Cereals. […]
Guest post: Martin Hagen, SocialScreen. Anyone weighing digital signage CMS software options will quickly find themselves at a fork in the planning road: use a cloud-based SaaS platform, or install software on the premises and behind the end-user’s firewall. It’s a big decision, and the first thing to sort out is the differences between them. […]
Richard Rothfelder, Rothfelder, Falick LLP. Even though rights of first refusal are usually disfavored and heavily negotiated by landowners, because such clauses limit the ability and price for sale of the property, the Adams case follows several others across the country generally upholding their enforceability. […]
The Mirage will become the Hard Rock, and the existing building will be gutted and re-imagined, with the big feature a giant new guitar-shaped building right along the Strip. If you have not been to Vegas in a while, the old Hard Rock casino resort that was off the strip is now Virgin Hotels LV. […]
