by: Jenna Cason. 75% of OOH advertisers are missing valuable connections with their audience. Using only a few tools in your toolbox wastes your investment and pretty much assures you won’t build the results you envision. […]
Without a doubt, the industry saw yet another action-packed year. From business acquisitions to eye-catching projects, and everything in between, Sign Media Canada was there to capture all the latest news. A wide variety of feature articles also kept professionals in the loop on the industry’s biggest trends, and out-of-home (OOH) media appeared to be this year’s hot topic. […]
The famed fashion house Christian Dior opened a huge pop-up store in Seoul, back in May, that will be open for three years, celebrating the French brand. One of the big features of the concept store in the Seongsu district is a large LED media wall in the cafe, put together by the Seoul-based creative technology shop D’Strict. […]
By TechRadar Team, Axel Metz, Hamish Hector. After two consecutive years spent stuck in virtual mode, CES returned in all its in-person glory last year to deliver a host of exciting announcements on everything from the latest TV technology to cutting-edge laptop hardware. […]
You can now watch these recorded sessions and panel discussions. […]
The company deployed a 3D display with anamorphic content to show the wildlife of Southeast Asia, complete with immersive sounds. In a video of the display, you can see two parrots perched on a tree branch, which then fly up to the display as if they are about to pop through. […]
By Amber Larkins. Bulletins are the most common-sized large format OOH placement. Often located on the side of busy roads and highways, they provide maximum visibility for your brand messages. […]
by: Kaeli Gilchrist. You might say dwell time is even more important for OOH because it has broad implications for campaign planning and execution. What do we mean by “dwell time”? […]
Musti, the dog, was created and animated with 3D technology, and it hears and reacts to the sounds of fireworks like real dogs all around the world. The Be Aware of the Dogs campaign will also be visible in outdoor advertising around all of the biggest cities in Finland. […]
Hyderabad-based Bell Plus Media has expanded its presence to all metro cities in India within two years of its inception and it currently has over 3,200 digital advertisement screens spread across hundreds of residential, commercial complexes as well as malls. Its list of clients includes Apple, Audi, Malabar, Apollo Hospitals, Tanishq, Medicover, Swiggy and Zomato. […]
ISE 2023 is an international AV and systems integration exhibition featuring technology innovators and solutions providers. It includes four days of conferences and events. […]
Our guest’s company is included in the Boston top startups list compiled by Startup Hustle. Learn how a new tool for advertisers can help you become more efficient and sell more out-of-home ad spots. Covered In This Episode Tools and technology can be your best friends in selling more. […]
MarTech360 Interview With Sheri Ham, VP Programmatic Partnerships And Sales, Intersection. DOOH is the latest piece of the omnichannel puzzle, helping provide the expansion that’s needed within OOH. In your eyes, how have OOH and DOOH advertising evolved in the last decade? […]
Bata India has launched a 3D OOH billboard that utilizes an anamorphic image content creation format thereby making content appear in 3 dimensions, which are visually compelling. Bata has used this innovative technology to highlight the variety of sneakers it offers with the Sneaker Studios launched across 300+ stores across the country. […]
Joshua Fajardo, Zelle: "Over the five years that we've been promoting this brand, out of home really is consistent in its ability to drive brand metrics all up and down the funnel. So, it tends to be a core of our plans. […]
