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An overview of OOH acquisitions in the second half of 2022 (Billboard Insider)

Biggest Surprise – That in spite of rising interest rates and rising inflationary pressures, the number and amount of activity showed continued strength. In fact the number of acquisitions in this list (37) matched the very robust first half of the year. While we don’t have all details, it looks like a comparison of dollar value of total transactions would also be close to the same. […]

billboardinsider.com
Mon, Jan 9, 2023 at 5:17 PM

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Appeals court denies Adams Outdoor lawsuit citing Reagan v Austin ruling (Billboard Insider)

Adams had argued that Madison’s sign code was unconstitutional because it treated off-premises signs less favorably than other signs by prohibiting digital billboards while permitting some on-premise electronic changeable message signs. […]

billboardinsider.com
Mon, Jan 9, 2023 at 5:14 PM

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Smelling, touching take center stage in metaverse at CES 2023 (The Globe and Mail)

HALELUYA HADERO AND RIO YAMAT. THE ASSOCIATED PRESS. Is the metaverse closer than we think? It depends on who you ask at CES, where companies are showing off innovations that could immerse us deeper into virtual reality, otherwise known as VR. […]

theglobeandmail.com
Mon, Jan 9, 2023 at 5:14 PM

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One-third of marketers are unaware of DOOH performance attribution capabilities (Onescreen AI)

by: Kaeli Gilchrist. Back in the “old days” (pre-pandemic) marketers sometimes hesitated to use out-of-home advertising because it didn’t offer detailed measurement. Things have changed radically in the out-of-home world. […]

onescreen.ai
Mon, Jan 9, 2023 at 5:13 PM

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Programmatic DOOH platform Adomni integrates with digital signage software Acquire DOOHAd (DSToday)

Neil Farr, CEO at Acquire Digital, said the integration will "provide a platform of seamless advertising across various devices and locations at the touch of a button. […]

digitalsignagetoday.com
Mon, Jan 9, 2023 at 5:06 PM

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UK’s The LED Studio studio to show outdoor DOOH display at ISE powered in part by attached solar array (16:9)

The unit is a version of the AEGIS Pro 130″ outdoor kiosk solution announced by the company last summer – a unit that is waterproof without a glass enclosure and meant as an alternative to the high-brightness outdoor-rated LCD totems commonly used now by media companies and for specialty applications like wayfinding. […]

sixteen-nine.net
Mon, Jan 9, 2023 at 4:08 PM

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German DOOH ad operator Ströer outperformed the outdoor advertising market in 2022, with a positive outlook for 2023 (Market Screener)

Good business and an optimistic outlook have pushed Ströer shares to the top of the MDax. The advertising marketer performed significantly better than the overall outdoor advertising market in Germany in the first eleven months of last year and, despite recessionary trends, also expects positive corporate development in the new year. […]

marketscreener.com
Sat, Jan 7, 2023 at 3:42 PM

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Lessor Sells and Buyer Claims They Own the Billboard. What Are Your Options? (Billboard Insider)

Richard Hamlin of Hamlin|Cody. Conclusion: Buyers will sometimes get the idea they bought the sign too, or that they can renegotiate the lease. They are always wrong about the sign and usually wrong about being able to force you to accept a new lease. […]

billboardinsider.com
Fri, Jan 6, 2023 at 6:38 PM

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Three Lessons from Lamar’s History (Billboard Insider)

Bad news can be good news. In 1908 Charles Lamar was in a partnership with John Coe which included two assets: the Pensacola opera house and a bill posting company which handled the publicity for opera shows. Lamar and Coe flipped a coin to amicably liquidate the partnership. […]

billboardinsider.com
Fri, Jan 6, 2023 at 6:35 PM

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Raydiant partners with AI-driven photo edit firm on virtual try-on solution for fashion retail (16:9)

The core capability of Zyler is allowing shoppers to see themselves in any outfit, without having to physically try those outfits on. Zyler has been added as an app in Raydiant’s In-Location Experience Marketplace and is accessible from the CMS platform’s dashboard. […]

sixteen-nine.net
Fri, Jan 6, 2023 at 6:32 PM

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Touch screens, augmented reality on Delta flights (Digital Signage Today)

by Daniel Brown — Editor, Networld Media Group. "You just scan the QR code from your ticket or in the Delta app, and then you look up at the big screen," the agent explained cheerfully. "Then you can see your flight and gate info — you, and only you! […]

digitalsignagetoday.com
Fri, Jan 6, 2023 at 12:11 AM

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Ex-Broadsign executive Brian Dusho passed away at age 51, cause of death not revealed (16:9)

Brian Dusho – known as the former CEO of the DOOH-focused software firm Broadsign – passed away last month at the age of 51. He died Dec. 15th in Atlanta. […]

sixteen-nine.net
Fri, Jan 6, 2023 at 12:10 AM

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Global advertising spend forecasts reduced by $90bn, to $880.9bn, as digital slowdown bites: WARC report

5 January 2023 – The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. […]

WARC
Thu, Jan 5, 2023 at 5:24 PM

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LightnTec gets EU’s financial backing for its foil-based LED displays (16:9)

Unlike more conventional LED/DOOH displays, in a lot of jurisdictions these foil-based sheets wouldn’t need additional approvals to go up. LightnTec's products are touted as ultra-thin, ultra-lightweight, bendable, cuttable, and energy efficient. […]

sixteen-nine.net
Thu, Jan 5, 2023 at 4:39 PM

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Stocks of Lamar and OUTFRONT outperformed the market while Clear Channel Outdoor lagged in 4Q 2022 (Billboard Insider)

Lamar was up 14%, OUTFRONT was up 10%, the S&P 500 was up 7% and Clear Channel Outdoor declined 23%. Delays in the sale of Clear Channel Europe and concerns about how a recession might impact a debt-heavy balance sheet weighed down Clear Channel Outdoor stock. Out of Home stock performance in fourth quarter of 2022. […]

billboardinsider.com
Thu, Jan 5, 2023 at 3:49 PM

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