By Ryan Chacon. The big question going into the week was, “would CES in 2023 be back to what we remember it before the pandemic?” – and I think it is safe to say that CES is definitely coming back strong! […]
Scott Wells: The last thing I want to do is sell more US businesses. We went through that with iHeart in 2015. You saw how effective we were at raising liquidity in a very short period of time with a clearly distressed parent. […]
When it comes to specific industry knowledge ChatGPT is hopeless. Ask what’s in a good out of home lease and ChatGPT completely misses out of home lease hot buttons (see Billboard Insider’s Goodman on 4 Things in a Good Lease or 3 Common Errors in Out of Home Leases). […]
Digital out-of-home ad operator Ocean Group has announced a new company-wide structure under group CEO Tim Bleakley including the appointment of Phil Hall as CEO of Ocean Outdoor UK. Hall joins Ocean’s other country CEOs Anders Axelsson, CEO of Ocean Nordics and Xavier Tilman, CEO of Ocean Netherlands. […]
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from PQ Media. […]
Broadsign’s CEO Burr Smith shares his thoughts on the importance of sustainability and some of the steps Broadsign is taking to become a sustainability leader in out-of-home. In 2023, we are pledging to reduce and offset our carbon footprint, and we will continue to do so for every year to come. […]
MicroLED displays that are genuinely that technology – and not the almost microLED video walls marketed by display manufacturers – are starting to get ... […]
There are all kinds of qualifiers and buts that will come up about a company touting a light, skinny and portable wireless 55-inch TV ... […]
The Illinois-based LED display manufacturer Watchfire has announced an interesting little deal with a cooperative that simplifies and streamlines purchasing for a lot of ... […]
Acquire DOOHAd is a content management system that was developed by Acquire Digital. DOOHAd automatically creates playlists of sold out-of-home advertising to an unlimited number of DOOH displays. Through this integration, Acquire Digital clients can choose to partner with Adomni to help them fill any unsold inventory without having to source the advertisements themselves. […]
Premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP) offering both local and global advertisers the opportunity to activate programmatic DOOH campaigns via both Open Exchange and Private Marketplace (PMP) deals. […]
The smart vending machines are located in public restrooms throughout the center, in addition to the ZO. Clubhouse at 1 Rockefeller Center, a gathering space and lounge for New Yorkers who work on the campus. […]
by: Jeanne Hopkins. Apple. Apple is well-known for its OOH marketing campaigns, including its classic "Get a Mac" and "Think Different" ads. […]
Nick Begleries, commercial vice president for North America, PPDS. We have plans to expand the current team in 2023. Providing the best levels of customer service is crucial to the company’s strategy, and it’s something we will not be cutting corners on. […]
M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger . The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. […]
