By Kevin Gephart. FACT: The average recession lasts only 10 months. That is it!!! […]
by: Jenna Cason. A new economic impact study titled, "What is the ROI of OOH?" reveals that 22% of marketers are newly investing in out-of-home (OOH) advertising specifically to take advantage of increased airport traffic – a sensible tactic to reach B2C and B2B audiences alike. […]
Here’s an interesting story about the evolution of roadside digital billboard displays – a big casino sign in Oklahoma now on its third generation. ... […]
Clear Channel Singapore and metaverse builder LandVault partnered to bring Clear Channel's OOH advertising services into the virtual realm, Decentraland. Clear Channel Singapore is the first and an exclusive partner in the region to launch OOH packages that will allow businesses to reach consumers in a new and potentially untapped market. […]
U.S. airports are usually in one of two categories: Authorities or government-owned (e.g. San Fransisco, SFO, Chicago). […]
Taipei, Taiwan, January 12, 2023 - IBASE Technology Inc. (TPEx: 8050), a world-renowned manufacturer of industrial computers and embedded systems, today held the opening ceremony of its Pingzhen factory in Taiwan. The company purchased the Taoyuan Pingzhen factory which has a land area of 12,056 m2 and a building area of 18,384 m2. […]
AVIXA (opens in new tab) will host a packed program of education and networking for Pro AV professionals at Integrated Systems Europe (ISE) 2023 from Jan. 31 to Feb. 3 at the Fira Barcelona Gran Via. […]
Exploring the Potential of DOOH in the Metaverse Published: January 14, 2022 The metaverse has become classified as the evolution of the Internet by CEOs, tech giants, and innovators, with an estimated worth of $8 trillion to $13 trillion in the total addressable market by 2030. […]
PPDS and LTG Display have installed 27 digital signage displays and a spectacular 16-meter-wide (52-foot) direct-view LED videowall in Maxi ICA's flagship store. […]
By Wes Frick, Owner, Wes Frick Design Agency. Reasoning for Yes: For beginner creatives that do not know how to draw as well or illustrate as well, and for creatives that do not want to embrace AI technology, you will quickly be at a great disadvantage. Once AI starts to automate the use of text, you could very easily generate 50 unique billboard designs for a client. […]
By Nick Coston. Traditional OOH Lamar and Outfront were there. Place-based digital companies GSTV, Volta, and Loop TV were there. […]
The owner/operators of a new multi-purpose development in NYC’s Times Square are making it possible for people to book 15 second messages on its ... […]
The following excerpts are quoted from Solomon Partners' Media Monthly Report, January 2023. SOLOMON’S PERSPECTIVE: TRENDS SHAPING THE DIGITAL SIGNAGE INDUSTRY In the past decade, digital signage has sprung to the forefront of the advertising industry for its ability to dynamize content creation and exhibition, improve customer experience, and boost sales and retention with customers. […]
By Dean Mosiman. A federal appeals court has rejected a lawsuit by Adams Outdoor Advertising that claimed the city of Madison’s sign ordinance is unconstitutional. The city and Adams have been battling in court over the city’s sign ordinances for decades, with the newly decided federal lawsuit filed in 2017. […]
Richard Rothfelder, Partner, Rothfelder Falick. “... the Court has now reversed the Firth Circuit, explaining that nothing in Reed altered its earlier precedents applying intermediate scrutiny to billboard ordinances and upholding on-/off-premise sign distinctions as ordinary content-neutral ‘time, place, or manner’ speech restrictions. […]
