Sunday, November 24, 2024

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Monday, September 9 Mon, Sep 9

Western Sydney International Airport Launches Tender For Digital Out-Of-Home Advertising (Campaign Brief)

By Ricki Green. WSI CEO Simon Hickey said this is an exciting opportunity for out-of-home (OOH) digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport: “When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. […]

campaignbrief.com
Mon, Sep 9 at 8:10 PM

Retail media networks need to differentiate themselves and work with third parties to win advertisers’ limited budgets (EMARKETER)

by Sara Lebow. Two in three advertisers don’t plan to invest in new retail media networks (RMNs) in the next couple of years, according to Association of National Advertisers (ANA) data. “The majority of dollars used to fund investments in retail media are being borrowed from existing budgets within advertisers’ organizations,” said our analyst Sarah Marzano. […]

emarketer.com
Mon, Sep 9 at 8:06 PM

Sunday, September 8 Sun, Sep 8

Point-of-sale ads, OOH and cinema ads are among top five media favoured by consumers: Kantar Media Reactions Report 2024

Kantar’s 2024 analysis shows that point-of-sale (PoS) ads hold the top spot, replacing sponsored events in terms of consumer preference. PoS ads are seen as particularly trustworthy and useful and don’t hold negative connotations such as being intrusive. Other favoured channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising. […]

kantar.com
Sun, Sep 8 at 3:28 PM

Friday, September 6 Fri, Sep 6

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