I was sifting through Linkedin last week and saw a company’s post celebrating the installation of a set of outdoor LED screens, and using ... […]
When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the ... […]
Lux Vending LLC, doing business as Bitcoin Depot, a U.S.-based bitcoin ATM operator, has converted all of its roughly 7,000 kiosks to BitAccess software. In late 2022, Bitcoin Depot acquired a majority equity interest in Bitaccess. […]
Charlie Mizer, The Outdoor Sales Mastery Class. I landed a new account and could not wait to tell my boss “I got one!” A couple of months later I saw my jewel of a new client go up on multiple competitor boards. […]
Tallinn – population 452,000, the capital city of Estonia. The contract includes the installation and maintenance of 1,200 bus shelters, 34 self-cleaning toilets, and 141 free-standing City-Light-Poster displays. Part of the media portfolio in Tallinn’s vibrant city centre will be digitised. […]
On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time, transit station and scheduled fleet media – all with reach and frequency metrics generated by our new and enhanced model. […]
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it ... […]
This is a great example of what I call boring signage – utilitarian displays and content that won’t get any pulses racing, but does ... […]
The German metal and plastics processing company Schütz has switched our analog for digital on the signposts for its factory, enabling signs first intended ... […]
Slipped through the cracks? Even a respected trade publication like Digital Signage Today allowed a guest writer to quote a junk report. See the link on "double in size" in this article. […]
by Grace Dillon. ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it has ever been. […]
Cisco will provide solutions for the club’s networking, security, Wi-Fi and digital signage deployments throughout its 31-acre stadium district, anchored by CITYPARK. The stadium will deploy Cisco’s Wi-Fi 6 to deliver faster speeds and more bandwidth and reliability, while being less taxing on fans’ devices’ batteries. Only a handful of MLS-specific stadiums deploy Cisco’s Wi-Fi 6. […]
By Michael Feeley. Header bidding, creative optimisation and the metaverse will be among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack. Despite a tumultuous year for the global economy, DOOH has again proven its agility and resilience, with investment in DOOH campaigns continuing to grow year-on-year. […]
Two sentences caught Billboard Insider’s eye: On average, billboard REITS pay an average dividend yield of 4.9%, well above the REIT Sector average of 3.6%. Billboard Insider thinks low out of home maintenance capexp explains this. Steel monopoles don’t need as much upkeep as commercial buildings. […]
oOh!media Limited has seen its profits grow by 343 per cent to $56.2 million after the out-of-home (OOH) advertising sector was decimated by the COVID pandemic. The oOh! network saw its Road and Retail formats grow above pre-pandemic levels. […]
