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Digital signage trends in the retail and Quick-Service Restaurant (QSR) sectors for 2023 (AVIXA)

Digital signage trends often reflect consumers' needs and changing lifestyle patterns, making the brand-consumer relationship more efficient and consistent. By providing personalized and relevant content, digital signage empowers brands to build stronger relationships with their customers and drive sales. […]

xchange.avixa.org
Thu, Jan 26, 2023 at 12:11 AM

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Why Modern Performance Marketers Need to Think Beyond Clicks (Think OOH) | With Sam Mallikarjunan, CEO of Onescreen AI (Video, 18:37)

How has out-of-home advertising changed? What sort of data is available for out-of-home advertising? How do you integrate that data with online data? […]

youtube.com
Thu, Jan 26, 2023 at 12:11 AM

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WOW Media and Neuro-Insight Study Reveals Center Read, Full-Motion Billboards 5.8x More Effective Than Static OOH

WOW Media, a full-motion digital billboard network in Los Angeles, partnered with Neuro-Insight, a neuromarketing and neuroanalytics company studying the link between brain activity and consumer behavior, to help brands and advertisers understand the effectiveness of this fast growing medium. […]

WOW Media
Thu, Jan 26, 2023 at 12:10 AM

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Samsung, BroadSign, Lucit announce software releases ahead of ISE 2023 in Barcelona (Digital Signage Today)

BroadSign unveils OOH platform. BroadSign, an OOH technology firm, has announced its next-generation OOH platform, which includes unified access to BroadSign product subscriptions, such as BroadSign Direct and BroadSign Reach, and tools for campaign targeting, according to a press release. […]

digitalsignagetoday.com
Thu, Jan 26, 2023 at 12:10 AM

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UK ad market’s Covid recovery continues but forecast growth slows; OOH to grow 5.8% in 2023

UK ad market set to reach £36bn this year despite the possibility of real-terms decline London, January 26, 2022: The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to a total of £8.5bn between July and September 2022, the ninth consecutive quarter of growth and demonstrative of an ongoing, resilient recovery from the COVID-19 pandemic. […]

Advertising Association / WARC
Wed, Jan 25, 2023 at 11:58 PM

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Smaller Digital Signage SaaS Providers In Death Spirals: STRATACACHE CEO (16:9)

My good friends and content partners at the German language publishing and consulting firm invidis have an interesting post up built around an extended ... […]

sixteen-nine.net
Wed, Jan 25, 2023 at 11:08 PM

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A recap of Solomon Partners’ Media and Entertainment Summit: Out-of-home media brands pitch post-pandemic growth (Axios)

By Kerry Flynn, Tim Baysinger. A key takeaway from the event was that experiential businesses and those in out-of-home advertising have stronger post-pandemic market positions and are poised to strike deals. Details: A mix of mostly industry executives, investors and consultants filled the crowded room on Tuesday. […]

axios.com
Wed, Jan 25, 2023 at 10:42 PM

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The Sessions Checklist for ISE 2023 (rAVe Pubs)

By Dalton Powell. Here is a quick list of educational sessions you should consider attending at ISE 2023 and why. “All Paths Lead to Real-Time”. […]

ravepubs.com
Wed, Jan 25, 2023 at 10:11 PM

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Providence Equity acquires multi-decade lease for nine Times Square billboards, to be managed by OUTFRONT

Providence Equity Partners (“Providence”), a private equity firm specializing in growth-oriented investments in media, communications, education and technology, has acquired a multi-decade lease for nine marquee billboards at Two Times Square (“2TS”) and 1600 Broadway from Universal Branding Group (“UBG”). […]

BusinessWire
Wed, Jan 25, 2023 at 5:34 PM

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Clear Channel stock rising after Ares disclosed it owns 7% of its shares (Billboard Insider)

Clear Channel stock is up 28% since Ares Management disclosed a 7% ownership position in the company on January 18, 2023. Ares Management is a publicly-traded investment fund which was formed in 1997 to make alternative investments. It has $341 billion in assets under management. […]

billboardinsider.com
Wed, Jan 25, 2023 at 5:18 PM

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A national OOH buy beats a 30-second Super Bowl ad, at the same price (Linkedin article)

By Stephen Torti, Lamar Advertising. In terms of comparing OOH to a Super Bowl (SB) ad, yes the SB ad is flashy, people talk about it after and replay it on YouTube, but the raw numbers of the actual paid media, OOH actually wins. In 2022, a thirty-second spot was estimated at $6.5m! […]

linkedin.com
Wed, Jan 25, 2023 at 4:58 PM

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Maker of dynamic DOOH software for spectacular billboards Tiger Party introduces its own digital signage player GOTIGER PRO

New York, NY- January 25, 2023 -- Tiger Party, the Times Square-based DOOH (Digital Out-of-Home) tech shop presents a digital signage player that will work with its GOTIGER software. GOTIGER software is used to manage some of the world’s most famous digital billboard networks. […]

Tiger party
Wed, Jan 25, 2023 at 3:21 PM

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Grocery TV Acquires Mediaworks Advertising Solutions, Grows Network to 19,000+ Screens

Largest digital in-store media network adds digital sanitizer wipe dispensers to their Entrance product line, growing the total network to over 19,000 displays. […]

BusinessWire
Wed, Jan 25, 2023 at 2:57 PM

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Women of Digital Signage organization is acquired by non-profit Women of AV/IT (WAVIT)

Anaheim, CA – January 25, 2023 – Women of AV/IT (WAVIT), a non-profit designed to empower women, has acquired Women of Digital Signage, a women’s organization dedicated to promoting networking, mentoring, and personal growth. Women of Digital Signage will now be a sub-group of WAVIT to allow its members to continue to grow their network in the world of digital signage and beyond. […]

BAM Marketing
Wed, Jan 25, 2023 at 8:01 AM

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It’s Time For The Digital Signage Community To Start Dabbling With Generative AI (16:9)

Guest Post: Geoffrey Bessin, Intuiface The world of generative AI is on fire. Super-powered algorithms are writing code, crafting stories, and creating images that ... […]

sixteen-nine.net
Wed, Jan 25, 2023 at 3:39 AM

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