Sara Abrons. Welcome back to my reviews of a trade show I didn’t attend, in which I stay home in North Carolina and spend many, many hours watching (and titling and categorizing) every single product video that the rAVe videos shooters collected while roaming the floor of Integrated Systems Europe in Barcelona. […]
Three Israeli companies that all come at retail from differing angles have partnered on a new firm, called ReaLo, that makes end-to-end retail marketing/merchandising ... […]
Vertical markets that offer a lot of scale are understandably attractive to vendors in the digital signage industry, so it is logical that a ... […]
PPDS Studios open across Europe and North America providing access to Philips professional displays and solutions. […]
Andy Goodman, Age Advertising. Landlords sometimes argue that a billboard structure is theirs at expiry of a lease. Today out of home leasing and development expert analyzes how the structures section of an out of home lease can protect your company and minimize costs if the billboard lease is terminated and the structure must come down. […]
Global out of home advertising saw modest growth in 2022, curtailed by lockdown restrictions in China – the largest market for out of home advertising. Strong performance driven by growth across all key WPP agencies. Headline fully diluted EPS growth of over 25%. […]
OUTFRONT revenues grew 7% to $495 million in the fourth quarter of 2022. US billboard revenues grew 7%. Transit revenue grew 6%. Local revenue grew 8%. National revenue grew 5%. Jeremy Male said New York and Miami are particularly strong markets. The US media billboard yield increased by 6% to $2,912 in the fourth quarter of 2022 versus the fourth quarter of 2021. […]
University researchers in the UK and Australia are collaborating on the development of a new kind of engineered material that would be much thinner ... […]
Broadsign’s SVP of Strategy, Adam Green, discusses the current state of innovation in out-of-home (OOH) and shares his perspective on some of the key challenges to innovating in the industry today. When asked to name an innovative industry, Out of Home advertising likely doesn’t land at the top of many people’s lists. […]
This is one of the more ambitious uses of digital signage technology I’ve seen in the still-emerging cannabis retailing sector – an order counter ... […]
This is a nice example of how mesh LED technology has matured and thinned out to a level that it works very effectively for ... […]
Ad serving in OOH is not necessarily a new emerging solution, however, in recent years there has been a shift in the paradigm, with new advancements largely being driven by technology. The loop has dominated as far back as we can remember, but as we all have experienced, change is inevitable and for many of us there is a learning curve ahead. […]
By Amy Corr, assistant editor. McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald's restaurants—turning each sign into a modern day food truck. […]
Following the certification, all Vast Billboards, JCDecaux NZ, and Mediaworks advertisers will have access to Veridooh’s verification solution for digital, static, and programmatic out-of-home campaigns. Veridooh’s flagship solution, SmartCreative, independently tracks, measures, and verifies the performance of OOH campaigns, increasing transparency and buyer confidence in the sector. […]
by Andrew Golden. Whether you’re promoting athleisure wear, snacks, alcoholic beverages, sports betting, or the game itself, associating your brand with these large tentpole events can have a dramatic impact on how your brand is perceived. […]
