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“Post-holiday cheer” from OAAA

by Dan Levi, CMO of Clear Channel Outdoor. Throughout the year, the OOH industry has rallied behind issues and causes that affect our society and planet, with digital OOH (DOOH) campaigns that help bring our communities together. We’ve recognized the passing of famous and influential people through timely tributes celebrating their lives and their impact on many of us. […]

oaaa.org
Fri, Jan 27, 2023 at 12:10 AM

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Times Square’s Tiger Party to show signage player at ISE (AVInteractive)

The company whose software is used to manage some of the world’s best-known digital billboards in the city that never sleeps, will launch a hardware and software combination. The GoTiger Pro player, which is designed to work with the company’s own GoTiger software, will be introduced at ISE on a shared stand with Sansi LED on booth 6M725. […]

avinteractive.com
Fri, Jan 27, 2023 at 12:10 AM

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Daktronics Reaches Agreement to Extend Near-Term Credit Facility Maturity

BROOKINGS, S.D., Jan. 25, 2023 (GLOBE NEWSWIRE) -- Daktronics, Inc. (NASDAQ-DAKT) today announced it has entered into an amendment to its credit agreement with its current lender, U. […]

Daktronics
Thu, Jan 26, 2023 at 11:17 PM

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Daktronics gets an extension from lender (Billboard Insider)

Insider’s take: Good news for Daktronics. The “going concern” label placed on Daktronics was mainly focused on liquidity issues, so the renewal of their agreement, especially with their current lender, could result in the dropping of going concern issues. […]

billboardinsider.com
Thu, Jan 26, 2023 at 11:14 PM

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JCDecaux revenue up 20.8% to €3,316.5 million in 2022

Full-Year 2022 revenue 2022 adjusted revenue up +20.8% to €3,316.5 million 2022 adjusted organic revenue up +16.6% Q4 2022 adjusted revenue up +8.1% to €1,033.3 million Q4 2022 adjusted organic revenue up +5.1% Paris, January 26th, 2023 – JCDecaux SE (Euronext Paris: DEC), the Out-of-Home Media company worldwide, announced today its revenue for the full-year 2022. […]

JCDecaux
Thu, Jan 26, 2023 at 11:11 PM

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New Zealand’s OOH advertising trade body says it’s members’ revenue was up 10% in 2022, to $131m

Out of Home Media Association Aotearoa (OOHMAA) said contribution from digital out-of-home (DOOH) revenue share remained stable for the second year running, accounting for 67% of 2022’s total revenue at $88.8m. Programmatic digital out of home (pDOOH) also steadily increased its share in 2022. OOHMAA began recording pDOOH revenue in Q2 2022 when it accounted for 2.6% of DOOH revenue. […]

mumbrella.com.au
Thu, Jan 26, 2023 at 11:10 PM

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Epic Outdoor launches South Africa’s largest (400 square meters) solar DOOH billboard, (Media Update)

Epic Outdoor, a niche media company specialising in developing and marketing large-format, high-impact static and digital Out-Of-Home (DOOH) platforms, has deployed a new digital billboard site on the N1 highway. According to Epic Outdoor, the property was specifically designed to accept advertising at 400m2 — which is bigger than two tennis courts. […]

mediaupdate.co.za
Thu, Jan 26, 2023 at 10:35 PM

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What information must be included in a billboard land lease (Billboard Insider)

Today Andy Goodman looks at the beginning of the lease. Lease Agreement. Lease # ___ I’ve worked for a lot of companies and every company has their lease number so they can keep track of each Lease. […]

billboardinsider.com
Thu, Jan 26, 2023 at 10:34 PM

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How Brands Are Using Interactivity in DOOH Advertising to Shorten the Purchase Cycle (Street Fight Mag)

by Stephanie Miles. With brands expected to pull back on media spending during the first half of the year, media buyers are looking at stretching their ad budgets to activate in more meaningful ways. Prices are increasing faster than the average American’s income, and digital ad spending forecasts look cloudy, at best. […]

streetfightmag.com
Thu, Jan 26, 2023 at 10:32 PM

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Is Super Bowl Advertising Still Worth the Investment for National Brands? (Street Fight Mag)

by Stephanie Miles. Is advertising during the Super Bowl still worth the seven-figure investment? That’s the question national brands and agencies are asking, just weeks away from the biggest advertising event of the year. […]

streetfightmag.com
Thu, Jan 26, 2023 at 10:29 PM

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Innovative OOH Advertising for Brands In 2023 (Forbes Agency Council)

1. QR Codes In Transit Ads People are busy. In the case of transit advertising, they are usually running to catch the train or about to get off the bus and head to work. […]

forbes.com · Promoted content
Thu, Jan 26, 2023 at 10:24 PM

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Sharp/NEC executive explains how computer vision can change retail operations (Digital Signage Today)

Kelly Harlin, Sharp/NEC. Computer vision technology is a field of artificial intelligence (AI) that facilitates computers and systems to create meaningful information from digital videos, images, and other visual vessels. Then, it takes those actions and data points to develop recommendations based on that information. […]

digitalsignagetoday.com
Thu, Jan 26, 2023 at 10:14 PM

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A case for not putting prices in your OOH ride sheet (Billboard Insider)

Almost two-thirds of our readers omit prices in a ride sheet. A midwest out-of-home executive explains the case for not putting prices in ridesheets. I saw your article yesterday about rate cards and voted but never sent an email. […]

billboardinsider.com
Thu, Jan 26, 2023 at 5:44 PM

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Study reveals that mobile searches conducted out of home are 38% more likely to lead to a purchase compared to mobile searches conducted at home

The new study by Clear Channel UK, Global, JCDecaux and Posterscope also shows that out of home (OOH) ads that include location messaging encourage search The launch of a new study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. […]

Vicky Beaney
Thu, Jan 26, 2023 at 8:16 AM

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DOOH campaign case study: A DTC home goods brand sees a 25% lift in website visits from DOOH ads (Adomni)

BACKGROUND. An e-commerce direct-to-consumer company wanted to show audiences the functional and easy use of their home goods products on real-world screens while seamlessly directing viewers to the website. STRATEGY. […]

adomni.com
Thu, Jan 26, 2023 at 12:14 AM

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