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Alta Fox becomes the largest shareholder at Daktronics, insists on removal of the company’s CEO (Billboard Insider)

Insider Takes: Alta Fox has, according to the Schedule 13D filed by the company, increased their stock position in Daktronics, purchasing an additional 1.1 million shares on January 20th. That brought their total holds above the 5% threshold requiring the filing of this latest report with the SEC. We also want to note a formal comment Daktronics provided to Keloland. […]

billboardinsider.com
Mon, Jan 30, 2023 at 10:14 PM

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Broadsign Hires Ex-JCDecaux Executive Veronica Ong to Lead Sales in Southeast Asia

Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today announced the addition of Veronica Ong to its team as Sales Director, Southeast Asia (SEA). […]

resources.broadsign.com
Mon, Jan 30, 2023 at 10:10 PM

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CEO of DOOH network Intersection says “2023 should be a record year for out-of-home” (Billboard Insider)

By: Chris Grosso, CEO of Intersection. Out-of-home advertising is poised for a strong 2023. The reason? Online growth is stalling due to increasing privacy regulations, while linear TV, radio, and print continue to lose audiences. […]

billboardinsider.com
Mon, Jan 30, 2023 at 9:53 PM

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Australian OOH ad operator oOh!media adds 17 digital billboards owned by EiMedia to its inventory in Sydney (Mediaweek)

oOh!media has signed a long-term agreement with EiMedia to represent its 17 digital billboards. The sites are all positioned on major roads and motorways, providing valuable coverage on key routes, including the M4 at Greystanes, the M7 at Horsley Park, and the Great Western Highway at Eastern Creek. […]

mediaweek.com.au
Mon, Jan 30, 2023 at 9:45 PM

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Abu Dhabi-based DOOH network Viola Outdoor selects DoohClick as its ad-tech management platform (DoohClick)

Viola Outdoor has appointed DoohClick as its ad-tech management partner, to provide data management tools for Viola’s DOOH portfolio. […]

doohclick.com · Promoted content
Mon, Jan 30, 2023 at 6:51 PM

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Infographic: Survey conducted by Universal McCann’s AdScience shows data-driven DOOH campaigns are more effective than standard DOOH ads (Awarion)

First announced in the IAB Turkey DOOH Webinar held in October 2022, the research conducted on 200 participants shows the power of dynamic creative in DOOH. Conducted with the support of Universal McCann’s AdScience team and commissioned by Awarion, the research used videos of actual campaigns as materials when asking the questions to sample. […]

awarion.com
Mon, Jan 30, 2023 at 12:29 AM

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Global wins pubic tender to retain outdoor advertising contract with Ireland’s largest public transport provider (AdWorld)

The contract, which was awarded towards the end of 2022, has already commenced and will run for a period of five years with an option for CIÉ to extend it for a further two years. Global will be responsible for managing and developing as well as marketing and selling the largest and most valuable portfolio of outdoor advertising assets in Ireland. […]

adworld.ie
Sun, Jan 29, 2023 at 6:09 PM

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How to Tackle the ISE Show Floor: Advice From rAVe Video Shooters (rAVe Pubs)

By Maggie McIntyre. Seasoned rAVe video shooters Anne-Marie Barr, Abbie Ashford, and Steph Beckett. They give insight into how to divide your time, get from hall to hall, approach exhibitors and more. […]

ravepubs.com
Sun, Jan 29, 2023 at 5:13 PM

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Leadership changes at PPDS, Uniguest and TelcoSwitch (Digital Signage Today)

PPDS, the exclusive global distributor of Philips digital signage, has announced the appointment of Sven Beinlich and Jason Bacon to its team of international key account directors as part of an ongoing recruitment drive, according to a press release. Beinlich will operate from Hamburg, Germany and Bacon will operate from London, England. […]

digitalsignagetoday.com
Sun, Jan 29, 2023 at 5:03 PM

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Solomon Partners says “the much discussed potential recession is not currently impacting the advertising market” (Billboard Insider)

Billboard Insider’s Take: Out-of-home advertising is growing faster than the US economy. […]

billboardinsider.com
Sat, Jan 28, 2023 at 5:59 PM

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Ocean and Branded Cities to offer combined ad inventory of Piccadilly Lights, Times Square and LA digital billboards

London, UK: Out-of-Home media operators Ocean Outdoor and Branded Cities have launched a new premium advertising opportunity. The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United States of America. […]

Branded Cities
Fri, Jan 27, 2023 at 12:14 AM

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Irish OOH market update; increase in traffic (AdWorld)

James Byrne, PML Group. Our recent Seasonal Shopping study found that the busy summer holiday season is a big occasion for retailers, with over half (51%) of the sample and 60% of females reporting event spend. Deloitte’s State of the Consumer Tracker reports that half of Irish adults plan a hotel stay in the first quarter with 37% likely to fly internationally for leisure purposes. […]

adworld.ie
Fri, Jan 27, 2023 at 12:14 AM

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Clear Channel Outdoor pitches “4 reasons brands should incorporate OOH into their 2023 advertising strategy” (Clear Channel via Open Mic)

by Dan Levi. January is typically not the most wonderful time of year for many brands. While the fourth quarter brings Black Friday, Cyber Monday, holiday sales and travel at its peak, business can oftentimes slow down in the first quarter of a new year for some brands. […]

thedrum.com · Promoted content
Fri, Jan 27, 2023 at 12:11 AM

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JCDecaux urges advertisers to embrace uncertainty and use DOOH advertising to succeed in 2023 (JCDecaux via Open Mic)

by Rajvi Kantaria. 2023 is the year of the rabbit, and according to Chinese astrology rabbits are kind, quick, patient, responsible, and skillful. These attributes are closely aligned to five digital out-of-home (DOOH) strategies we believe will help marketers embrace these uncertain times and maximize performance. […]

thedrum.com · Promoted content
Fri, Jan 27, 2023 at 12:11 AM

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Primary stakeholder calls for Daktronics’ leadership to step down (South Dakota Public Broadcasting)

By Evan Walton, SDPB reporter. The largest stakeholder in Daktronics is urging new leadership at the company based on what they say is underlying dysfunction that has been evident for years. Alta Fox Capital Management cites hundreds of millions of dollars in equity market decline during the tenure of Chairman and CEO Reece Kurtenbach. […]

listen.sdpb.org
Fri, Jan 27, 2023 at 12:11 AM

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