Michael Feeley. Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? Is it a mistake for the outdoor industry to try to position pDOOH as such? […]
Interviewees: James Copley, UK CEO, Talon Outdoor; David McEvoy, chief marketing officer, JCDecaux UK; Nick Maddison, managing partner, the7stars, and founding member of the UK’s first dedicated outdoor buying company Blade; Gill Reid, partner and head of OOH, EssenceMediacom; Julie MacManus, head of OOH, Adwanted; Richard Bon, managing director, Clear Channel UK; Chris Forrester, director of commercial outdoor, Global. […]
One big way OOH will work hard for brands in 2023 is through cost-effective mass reach. Achieving growth in the short- and long-term is not just about talking to existing customers, but by getting more people into the top of the purchase funnel. […]
By Mark J. Pescatore. Retail and hospitality will continue to drive digital signage. […]
The Advisory Board is a mix of industry veterans and influencers in digital signage, digital-out-of-home and digital media experiences whose insight and perspectives will shape the 2023 event. […]
The larger the client, the smaller the likelihood that a vendor can say much of anything about what it is doing for that client. ... […]
The OAAA has made the below creative available for your use. We invite you to unlock the power of our medium and help bring aid to the earthquake survivors in Turkey and Syria by posting this World Central Kitchen (WCK) PSA. […]
New EU energy efficiency requirements, which apply to displays in the home, will impact pro displays even though they are exempt, says invidis. New EU regulations imposing stricter requirements for energy efficiency in displays have come into force today. […]
Sixteen:Nine’s German language content partners invidis have an interesting post up this morning that notes how energy efficiency requirements that come into effect today ... […]
Consolidated revenue declined by 4.5% to $709 million in the fourth quarter of 2022 due to adverse foreign exchange movements. Consolidated revenue was up o.9% to $750 excluding FX movements. Americas revenue was up 0.8%. […]
The retail design and visual merchandising firm Outform is at the giant Euroshop trade show in Düsseldorf, Germany this week showing, among many things, ... […]
The brand-new terminal at Kansas City International Airport has, like most new and reno’d airports, a lot of digital display deployed around its sprawling ... […]
Aquariums have been used as office lobby decor for decades, but LED video wall technology has now matured and lowered in cost to a ... […]
by Kayla Caticchio. Ad fraud manifests in many different shapes and forms – from domain spoofing to ad stacking, fake social media profiles, and bots, among others. It consumed more than $80bn in ad spend in 2022, and that number is projected to grow to $100bn in 2023. […]
Winkel Media, Latin America’s first smart digital media and data analytics network with over 5,000 screens located in prime retail stores across Mexico, Peru, Colombia and Ecuador has integrated its inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP). […]
