When Integrated Systems Europe announced it was shifting locations from its longtime home of Amsterdam to Barcelona, there were questions from some quarters about ... […]
When King Felipe VI of Spain, visited ISE 2023 to inaugurate the show, his official tour reportedly took him to eight stands. These were the stands of Alfalite, Barcelona City Council, Equipson Group, Google, Lutron, Matrox, Panasonic and Shure. […]
The day-long event, which historically pulls in top industry speakers, once again featured leading CMOs -- this time from brands ranging from Yahoo to Uber -- agency CEOs and expert vendors, each offering valuable lessons for our current media environment, including, of course, how they also each incorporate Out of Home advertising (OOH) to reach the right people. […]
Further analysis of the omnichannel mix reveals that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display, connected TV, in-app, programmatic audio, and video. "MTM has been researching prDOOH for multiple years now, and it's been exciting to watch it grow. […]
By Julia Cramer, Adomni. Following a taxing couple of years, out-of-home (OOH) advertising has gradually been on the uphill road to recovery. 2022 has proven this form of advertising have exceeded industry experts expectations and forecast projections. […]
By Steph Beckett. Like yesterday, I spent the majority of my time in halls 2 and 3 (these are where all of the UCC and multitech products are). I’m going to include a lot of that in this piece today, and I will focus on the other halls during the other two days. […]
rAVe Pubs team reports from the show floor of ISE 2023. […]
BY DAVID ZAHNISER, RACHEL URANGA. The Metropolitan Transportation Authority is looking to take those efforts to a new level by putting up as many as 93 billboard-size digital signs across the city — despite warnings from critics who say the rotating images will distract drivers and make the city uglier. […]
Winners of the 8th annual Top New Technologies (TNT) Awards@ISE were announced. Digital Signage Hardware: Samsung. Samsung Kiosk powered by GRUBBRR. […]
Amsterdam, February 2023: PPDS, the exclusive global provider of Philips professional displays and solutions, has released its new, slimline Philips High Bright 4000 Series, delivering picture clarity and performance to any indoor or semi-outdoor environment, including in challenging, highly light areas. […]
Synopsis: Shoutable is here to create a tighter-knit consumer-to-consumer or business-to-consumer relationship offline and online this Valentine’s Day and beyond! Valentine’s Day is an occasion to celebrate all types of love, where gift-giving is an essential ritual to express one’s affection, usually in the form of chocolates, jewelry, flowers, and gift cards. […]
Philadelphia will serve as the first installment in a monthly series, where we aim to provide insightful market analysis and recommendations, drawing from our extensive experience of over 30 years in the Out of Home advertising industry. Each month, we will delve into different markets and offer our expertise to help you understand each market’s landscape and their Out of Home media options. […]
His Majesty, Felipe VI, the King of Spain arrived for his much anticipated tour and inauguration of this year’s show at the Fira Grand Via. The Royal Party and accompanying dignitaries and officials visited stands of exhibiting companies, including Lutron, Google, Shure, Panasonic, Matrox, Alfalite, Equipson Group and the Barcelona City Council. […]
Integrated Systems Europe has always struck me as a well-oiled machine, but the process of getting into the venue in Barcelona was a bit ... […]
Think I need to find a shop in Barcelona that sells straight-jackets, so my hands aren’t flying around like I was born in Naples. ... […]
