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Wednesday, September 11 Wed, Sep 11

Retail Media and How Brands Make Omnichannel Media Decisions (DPAA)

Omar Oakes, Editor, The Media Leader announced as speaker for DPAA Breakfast with Ad Leaders, September 17, Sanderson Hotel, London   NEW YORK – September 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today topics and speakers for the latest edition of its well-received Breakfast with Ad Leaders series, to be held in London on September 17, 8:30am to 10:30am.  This is a members-only event. […]

dpaaglobal.com · Promoted content
Wed, Sep 11 at 12:25 PM

Tuesday, September 10 Tue, Sep 10

Out-of-Home Advertising: A Marketer’s Guide to Measurement, Attribution, and Audience Extension (Broadsign)

Kayla Caticchio. Once limited to estimated impressions and ad plays, campaign analytics have expanded to offer more comprehensive insights into performance. Additionally, enhanced OOH measurement and attribution capabilities enable advertisers to gather privacy-compliant data to extend their reach beyond physical screens to target audiences across multiple platforms. […]

broadsign.com · Promoted content
Tue, Sep 10 at 4:47 PM

LDI And DSE 2024 Keynote: How to use light to create “playful visualizations and immersive experiences”

Questex’s LDI And DSE Keynote: Artist & Designer Craig Winslow Discusses Playfulness In Tech-Driven Experiences  Winslow will explore how a playful approach can spark creativity and drive innovation, keeping the human spirit at the heart of digital experiences  New York, NY – September 10, 2024 – Questex’s co-located Live Design International (LDI), which unites the global entertainment design and technology communities, and Digital Signage Experience (DSE), the ultimate gathering of digital signage experts, today announces Craig Winslow will present the keynote “Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences. […]

Questex · Promoted content
Tue, Sep 10 at 4:44 PM

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