I spent a few days in London, UK ahead of Integrated Systems Europe – in part to break up the trip and flights, but ... […]
Paris, February 14th, 2023. JCDecaux India – 100% owned by JCDecaux – has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB / BLR Airport). The award follows a competitive tender. […]
Instead of white-knuckling it through change to survive, you lean into change as the door to unforeseen growth and opportunities. Our conversation with David Levin and Sam Bufton at Poppulo, a digital signage firm that recently completed a merger including FourWinds and SmartSpace. […]
Black History Month is an annual observance of the historical achievements, events, and struggles of the Black community. This entire month gives brands a chance to create thoughtful and impactful campaigns that support and amplify Black voices. […]
SignageLab is a CMS built around the multi-platform middleware and remote management software stack of SignageOS. As it turns out, both are Czech companies, though signageOS has a US footprint, as well. Prague-based SignageLab was already in the digital signage business, using software based on WordPress, the blogging platform. […]
Rachna Lokhande, founder of Glocal Bridge. India is far too important a market with the potential that global players cannot undermine. Let us look at some key developments as India strides towards programmatic in the world of OOH. […]
Richard Rothfelder, Partner, Rothfelder Falick. My partners Chris and Mike and I are often asked about the situation where a client secures a permit to erect new sign at a conforming site, but he doesn’t build the sign or otherwise finish the work before the permit expires. […]
By Jenni Baker | Assistant Editor. Sponsored by Alight Media. What lessons can be learnt from these award-winning campaigns to help marketers unlock value from OOH real estate to meet their campaign objectives? […]
Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles. Finding the right type of OOH advertising means looking at six different factors. Pricing: The format should fit into your budget. […]
Luke Westin, Senior Product Manager at Chief. b The first thing to think about when planning a display or content is the experience you want to deliver: Is it collaboration, wayfinding, branding, interaction, or decoration? All of that feeds into the system in different ways. […]
Times Innovative Media (Times OOH) has been awarded an exclusive 20-year advertising contract for the recently opened Manohar International Airport. The airport has been built by GMR Group at Mopa in North Goa and began operations on 5 January. […]
UAE: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group along with its sales partner Mizet has announced a partnership with Pyxis that will see a new retail Digital Out-of-Home (DOOH) screen network equipped with content management technology. […]
That giant LED-clad orb now getting finished off inside and out in Las Vegas will launch later this year with the Irish rock band ... […]
Andy Goodman, Age Advertising. A ten-year lease with a digital sign would not work at all. We traditionally go in and ask for a 30-year deal when we are doing digital signage. […]
The huge professional service/consulting company Accenture has made what it describes as a strategic investment through its Accenture Ventures wing in the holographic displays ... […]
