PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, will provide its range of direct view LED and digital signage to create new, immersive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt. […]
Center-hung replay/scoreboards and LED ribbons are now pretty standard elements of pro sports venues, but the NHL’s Columbus Blue Jackets really went to town ... […]
The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well ... […]
SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. […]
Aoife Hudson, deputy managing director of Talon in Ireland. To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity. Traditionally, Out of Home (OOH) has been viewed as a top-of-the-funnel media channel due to its ability to drive broadcast awareness. […]
Clear Channel UK has added 372 Billboard Live screens – available in more than 85 towns and cities nationwide – to its inventory available to buy programmatically via Clear Channel LaunchPAD. […]
AI can be used to match the content to the viewer demographic and drive a behavioral change — resulting in eyeballs on the display. And that’s just the beginning. AI can change the user interface depending on who’s driving the network; AI can be used to drive relevant content to the display; AI can be used to simplify data collection. […]
Ben Abbatiello, Hivestack's Global SVP of Publisher Solutions discusses key trends for DOOH in 2023 and beyond during Mediapost's Digital Out-of-Home Insider Summit. […]
By Julia Cramer, Adomni. Tools such as audience segmentation, location targeting, and the flexibility to start, stop, or pause a campaign are added bonuses to further reach on-the-go consumers – whenever, wherever. And advertisers are using DOOH technology to take their campaigns one step further, using screens as art, storefronts, and even performance stages. […]
There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a ... […]
This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]
This is pretty wild – the world’s first outdoor immersive installation done as a maze. The walls are LED panels, covering 1,110 sq. meters ... […]
The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million ... […]
The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to ... […]
Outsmart, the trade body for the Out-of-Home (OOH) advertising industry reported that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of £1.2bn. The figures, collated by PwC, show that Q4 contributed £346 million towards annual OOH revenues, up +3.2% compared to Q4 2021. […]
