Figures from OMA reveal the industry increased by 27.6% in net media revenue for 2022, reporting $1,060.5 million, up from an adjusted figure of $831.1 million for 2021. […]
Delphi Display Systems, which has been mainly focused on a variety of menu and ordering screens for the QSR sector, has been acquired by ... […]
Kristen Theodore interviewed Bryan Mongeau. Why did Broadsign revamp its existing platform, and why does this change matter for media owners? Modern media owners these days need much, much more than just a CMS to run their business effectively. […]
Global online gaming company, Nexon, used the Hivestack Demand Side Platform (DSP) to activate a cross-border programmatic (DOOH) campaign promoting its popular “MapleStory M” mobile game to audiences in Singapore. […]
Presentation by Marc Bartholomew, SVP of Out of Home, dentsu at MediaPost's DOOH Insider Summit. This perspective will look into how dentsu approaches programmatic OOH for its clients; from discussing how and why it could benefit an advertiser through to activation best practices and identifying key metrics for success. […]
The 550 sq m of advertising space at Newark Liberty International Airport’s Terminal A also features two 13m curved LED soffits, 54 UHD LCD screens and 16 digital columns. A 7.3m seamless digital ‘umbrella’ is among the 70 displays to have been installed at Newark Liberty International Airport’s Terminal A. […]
I was sifting through Linkedin last week and saw a company’s post celebrating the installation of a set of outdoor LED screens, and using ... […]
When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the ... […]
Lux Vending LLC, doing business as Bitcoin Depot, a U.S.-based bitcoin ATM operator, has converted all of its roughly 7,000 kiosks to BitAccess software. In late 2022, Bitcoin Depot acquired a majority equity interest in Bitaccess. […]
Charlie Mizer, The Outdoor Sales Mastery Class. I landed a new account and could not wait to tell my boss “I got one!” A couple of months later I saw my jewel of a new client go up on multiple competitor boards. […]
Tallinn – population 452,000, the capital city of Estonia. The contract includes the installation and maintenance of 1,200 bus shelters, 34 self-cleaning toilets, and 141 free-standing City-Light-Poster displays. Part of the media portfolio in Tallinn’s vibrant city centre will be digitised. […]
On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time, transit station and scheduled fleet media – all with reach and frequency metrics generated by our new and enhanced model. […]
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it ... […]
This is a great example of what I call boring signage – utilitarian displays and content that won’t get any pulses racing, but does ... […]
The German metal and plastics processing company Schütz has switched our analog for digital on the signposts for its factory, enabling signs first intended ... […]
