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DOOH industry executives answer COMMB’s questions about Dynamic Creative Optimization (COMMB)

Dynamic Creative Optimization (DCO) is using digital out-of-home assets coupled with data-driven advertising technology to deliver the right message, at the right time, improving the potential of reaching your audience and in-turn meeting your objectives. Brands and advertisers are utilizing these advanced targeting capabilities and seeing results. The truth is, dynamic creative works. […]

assets.ctfassets.net
Mon, Apr 3, 2023 at 6:38 PM

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Large-Format Displays Present a Lucrative Opportunity for Integrators (Commercial Integrator)

Dan Ferrisi, Editor-in-Chief, Commercial Integrator. This month, Commercial Integrator sets its sights on large-format displays. That term could refer to glitzy DVLED displays in high-end retail, huge-scale projection mapping to showcase artists’ work or eye-popping tiled-LCD videowalls that decorate walls in corporate lobbies. […]

commercialintegrator.com
Mon, Apr 3, 2023 at 6:37 PM

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Executives of the 41,000-screen network PRN pitch the benefits of in-store media to brands (Path to Purchase Institute)

Interview with PRN's VPs Chuck Billups and Jonathan Rosen. When we began, we had a vision of the store as an experiential media platform, which allowed us to create some of the first in-store media networks — the Walmart Network 1.0, for example. […]

p2pi.com
Mon, Apr 3, 2023 at 4:17 PM

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5th Circuit Court Affirms Austin Ruling against Reagan Outdoor and Lamar (Billboard Insider)

On March 30, 2023, the Fifth Circuit Court of Appeals ruled 2-1 that Austin’s sign code is constitutional. In April 2022 the US Supreme Court ruled on the case and remanded it in part back to the 5th Circuit Court which heard new arguments in September 2022. […]

billboardinsider.com
Mon, Apr 3, 2023 at 4:16 PM

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Japanese Ball Club’s New Park Opens With Vast Twin LED Screens (16:9)

It seems mostly like big sports venues in the United States are the ones putting in massive LED displays as scoreboards and replay screens, ... […]

sixteen-nine.net
Mon, Apr 3, 2023 at 11:13 AM

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Houston Astros Add LED Halo Display To Ballpark – INSIDE The Fan Store (16:9)

Here’s yet more evidence of how LED displays are now a mainstream option – a big halo display at a stadium, INSIDE the fan ... […]

sixteen-nine.net
Mon, Apr 3, 2023 at 10:53 AM

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Userful Launches Infinity AV As A Service Platform (16:9)

The Silicon Valley/Calgary software and services firm Userful came into the digital signage space marketing network-driven video wall management, but has steadily evolved  its ... […]

sixteen-nine.net
Mon, Apr 3, 2023 at 9:03 AM

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How Broadsign enables DOOH advertising at EV charging stations (Streetfight Mag)

Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers. It is partnering with a German firm to power a network of OOH ad inventory at charging stations for electric vehicles such as cars, e-bikes, and scooters. […]

streetfightmag.com · Promoted content
Mon, Apr 3, 2023 at 12:14 AM

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Bidstack’s pitch: Why ads in virtual stadiums are a testing ground for the next phase of sports sponsorship (Open Mic on The Drum)

by Lewis Hadley. Advertising fumbles. You don’t need to look too far for some notable examples of sponsorship struggles. […]

thedrum.com · Promoted content
Mon, Apr 3, 2023 at 12:11 AM

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Mercedes-Benz programmatic DOOH campaign in Spain and other campaign case studies by VIOOH

To promote the launch of their new car, Mercedes-Benz built a campaign with a data-driven strategy, using programmatic to drive flexibility and efficiency to optimise delivery. Uniquely, this campaign utilised Mercedes-Benz’s own first-party data about their customers to build an effective profile for strategic targeting and efficient planning, and create meaningful, tailored conversations. […]

blog.viooh.com
Mon, Apr 3, 2023 at 12:10 AM

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Shell USA, Inc. acquires Volta Inc., scaling up its U.S. public electric vehicle charging network

HOUSTON, March 31, 2023 -- Shell USA, Inc., a subsidiary of Shell plc, has completed the previously announced acquisition of Volta Inc. (Volta) in an all-cash transaction valued at approximately USD $169 million. With this acquisition, Shell now owns and operates one of the largest public electric vehicle (EV) charging networks in the U.S. […]

Shell
Sun, Apr 2, 2023 at 10:50 PM

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Some rules to follow to achieve success in out-of-home ad sales (Billboard Insider)

Pete Hautem, National Sales Consultant, Billboard Planet. DON’T BE FALSE! How many times have you called a service provider with a question about your cable, internet, warranty, etc. […]

billboardinsider.com
Fri, Mar 31, 2023 at 7:15 PM

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What should be included in ‘the right of first refusal’ section of your billboard land lease agreement (Billboard Insider)

Andy Goodman, Age Advertising. It is my experience that this section of the Lease creates the most push back from the property owner. Its my understanding that the property owner believes that during a sale of the property, if the outdoor company has first right of refusal to buy the property, then the property owner must disclose this to potential buyers. […]

billboardinsider.com
Fri, Mar 31, 2023 at 7:11 PM

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We need to transform. The window of time to capitalize on that opportunity is closing: Geopath President (Geopath)

Geopath President Dylan Mabin’s Speech at the 2023 OAAA/Geopath OOH Media Conference. First, we need to get OOH properly valued as a medium. OOH ads have an average CPM of about $5. […]

blog.geopath.org
Fri, Mar 31, 2023 at 6:52 PM

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DOOH campaign case study: Red Bull in Istanbul (Awarion)

Red Bull needed a way to promote this unique event across the city in a spectacular fashion, that would really get people watching. […]

awarion.com
Fri, Mar 31, 2023 at 12:10 AM

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