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Tuesday, March 7, 2023 Tue, Mar 7, 2023

Monday, March 6, 2023 Mon, Mar 6, 2023

PQ Media reports global ad & marketing spend grew 7.9% in 2022 but will slow down in 2023; OOH and DOOH remain strong

STAMFORD, Conn. Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released PQ Media. […]

PQ Media
Mon, Mar 6, 2023 at 5:01 PM

Saturday, March 4, 2023 Sat, Mar 4, 2023

Hard Seltzer DOOH campaign results in a 53% lift in Walmart store visits from exposed audiences (Adomni)

A well-known hard seltzer company wanted to increase brand awareness and boost store visits to Walmart locations nationwide. STRATEGY: The hard seltzer company utilized Adomni’s programmatic DOOH platform, targeting women between the ages of 21 and 44 across billboards, rideshare vehicles, bowling alleys, and gyms. […]

adomni.com · Promoted content
Sat, Mar 4, 2023 at 6:11 PM

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