Lamar owns the land under one-eighth of its billboard structures; and most of its revenue is from local advertisers (Billboard Insider)
“Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% of revenue from local businesses. […]
Tue, Mar 7, 2023 at 5:40 PM