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Lamar adds its inventory to AdQuick’s DOOH buying platform (AdQuick)

The new integration will connect AdQuick’s advertisers with real-time pricing and availability from Lamar Advertising’s portfolio of out-of-home products. Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 356,000 displays across the United States and Canada and a household name in the ad industry. […]

blog.adquick.com
Mon, Mar 13, 2023 at 8:11 AM

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Charles Barkley called Salt Lake City ‘boring’. Billboards push back (Billboard Insider)

Charles Barkley had nothing nice to say about Salt Lake City on a recent NBA telecast. Watch FOX 13 News Utah report about a clever campaign promoting the city. […]

billboardinsider.com
Mon, Mar 13, 2023 at 12:10 AM

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Public OOH ad operators’ leverage declining but debt costs rise (Billboard Insider)

The cost of out of home debt has risen by 100-200 basis points over the last year due to Federal Reserve interest rate increases. Lamar has the lowest weighted average cost of debt at 4.6%. Clear Channel Outdoor has the highest cost of debt at 7.1%. […]

billboardinsider.com
Sun, Mar 12, 2023 at 6:11 PM

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Surge Pricing Comes To QSR, Enabled By Digital Menu Displays (16:9)

In the early days of digital signage, management software and screens were promoted as a way for quick service restaurant operators to much more ... […]

sixteen-nine.net
Sun, Mar 12, 2023 at 6:10 PM

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Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts (16:9)

Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, ... […]

sixteen-nine.net
Sun, Mar 12, 2023 at 6:08 PM

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What should be included in billboard land lease cancellation clauses (Billboard Insider)

Andy Goodman, Age Advertising. Cancellation or reduction in rent is in the Lessee’s sole control which is normal for our industry. We don’t want the Lessor deciding once the obstruction or the operation of the sign has been diminished as to what the ramifications are. […]

billboardinsider.com
Sun, Mar 12, 2023 at 6:07 PM

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Saudi Signage Expo to launch in January 2024 (Arab News)

RIYADH: International events company dmg events is launching Saudi Signage Expo, a corporate fair dedicated to the Kingdom’s signage, digital, print, graphics, and imaging industries. The inaugural edition will take place Jan. 29-31 next year at Riyadh International Convention & Exhibition Centre. […]

arabnews.com
Fri, Mar 10, 2023 at 6:47 PM

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Hologram-ish Transparent LCD Used To Virtually Greet, Guide Visitors At Amsterdam Office Complex (16:9)

Here’s an interesting real world application of those shower stall-like, hologram-ish transparent LCD units – making a life-sized and live host available to visitors ... […]

sixteen-nine.net
Fri, Mar 10, 2023 at 10:37 AM

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A study by the US OOH trade body says “78% of consumers engaged with an OOH ad In past 60 days” (MediaPost)

by Laurie Sullivan. Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those viewers are inspired to take action. […]

mediapost.com
Fri, Mar 10, 2023 at 12:10 AM

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JCDecaux reports 2022 revenue up +20.8% to €3,316.5 million

Full-Year 2022 results:  Adjusted revenue up +20.8% to €3,316.5 million Adjusted organic revenue up +16.6% Adjusted operating margin of €602.9 million, up +42.8%, +€180.7 million yoy Adjusted EBIT, before impairment, of €212.0 million, up +1,199.5%, +€195.7 million yoy Net income Group share of €132.1 million, +€146.7 million yoy Adjusted free cash flow of €43.2 million Best in class ESG ratings Proposal to AGM not to pay any dividend in 2023 First quarter 2023 adjusted organic revenue growth expected to be around +2.5% Paris, March 9th, 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has reported its results for the year ended December 31st, 2022. […]

JCDecaux
Thu, Mar 9, 2023 at 4:44 PM

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Outsmart and other trade bodies oppose Scottish Government’s proposals to ban alcohol advertising in an unprecedented joint statement

Statement on Alcohol Advertising Consultation in Scotland.“ Advertising bodies and media organisations have reacted strongly against the Scottish Government’s proposals to ban alcohol advertising and marketing in their responses to the Government’s consultation, which ends today. […]

Advertising Association
Thu, Mar 9, 2023 at 4:41 PM

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JCDecaux swings to 2022 profit, but won’t propose a dividend to pursue investment opportunities (Morning Star)

By Mauro Orru. JCDecaux SE is planning not to pay a dividend after swinging to a net profit last year as it seeks to strengthen its coffers to pursue what it called external bolt-on investment opportunities. The French outdoor-advertising company on Thursday reported a net profit of 132.1 million euros ($139.3 million) compared with a EUR14.5 million loss in 2021. […]

morningstar.com
Thu, Mar 9, 2023 at 4:32 PM

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JCDecaux Shares Slump on Lack of Dividend, Weak Guidance (MarketWatch)

By Mauro Orru Shares of JCDecaux SE plunged in Thursday morning trading after the French outdoor-advertising company set weaker-than-expected guidance for the first quarter and said it wouldn't pay a dividend despite swinging to a net profit last year. At 0815 GMT, JCDecaux shares traded 7.9% lower at EUR20.98. […]

marketwatch.com
Thu, Mar 9, 2023 at 4:17 PM

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Clear Channel Outdoor receives regulatory approval to sell its Switzerland business

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today announced that the sale of the Company's Switzerland business to Goldbach Group, an affiliate of TX Group, has received regulatory approval from the Swiss Competition Commission. […]

Clear Channel Outdoor Holdings
Thu, Mar 9, 2023 at 4:07 PM

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Daktronics reports record third quarter net sales of $185.0 million, up 32.5 percent from the third quarter of fiscal 2022

Q3 FY2023 financial highlights: Record third quarter net sales of $185.0 million, a 32.5 percent increase from the third quarter of fiscal 2022 Product order backlog was $429.1 million(1) compared to backlog of $353.3 million in the year-earlier period Gross profit as a percentage of net sales improved from 16.0 percent to 22.6 percent compared to prior year Operating income was $7.1 million and adjusted operating income(2) was $11.7 million, versus an adjusted operating loss of $5.7 million in the third quarter of fiscal 2022 Overall margin improvements were driven by: Strategic pricing increases; Improved supply chain, production and inventory management; and Programs to improve company-wide expense management. […]

Daktronics
Thu, Mar 9, 2023 at 4:04 PM

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