The founders of Outcome Health, one of the highest flying Digital OOH start-ups of the 2000s and 2010s, have been found guilty of multiple ... […]
A Queens, NY company called Nova Vision is marketing what it says is the world’s first “Round Shape LCD Smart TV,” saying the $6,200 ... […]
Maarten Dollevoet, Chief Revenue Officer, Broadsign. How out-of-home (OOH) media is bought and sold, the resources and tools media owners need to adopt to support these changes, and Broadsign’s role in shaping the conversation around how OOH should be traded moving forward. […]
The Low-Carbon, Environmentally-Friendly Solution for Outdoor Public Information Display. E Ink (8069.TWO), the originator, pioneer in ePaper technology, has launched its latest color ePaper technology, E Ink Kaleido™ 3 Outdoor. This new, print-color ePaper is designed specifically for Digital Out-of-Home (DOOH) advertising signage and is suitable for outdoor use in varying temperature ranges. […]
By Kevin Gephart. Annual advertiser contracts are renewed 52 weeks a year. I am surprised by the number of OOH sales reps who wait to engage annual advertisers until just a month or two prior to renewal. […]
Dylan Mabin, president at Geopath. Today, not only is circulation and mere exposure insufficient for measuring media consumption, but its continued use as a currency is devaluing the media industry at large. […]
The two-day event will see industry heads and experts present insights on several topics on the theme ‘OOH Fast Forward’ - evolving out-of-home advertising strategies, growth of OOH ecosystem and more. […]
Chadi Borghol, director of sales at Broadsign, a digital signage and technology provider, outlined the digital advertising opportunities for EV charging networks during last week's EV Charging Summit and Expo at the Mirage Hotel in Las Vegas. […]
Imagine trying to keep screens running and content fresh under the steady threat of artillery shells and missiles raining down on your and your ... […]
“...out of home media is the best bank for the buck…it is inexpensive,” said Solomon Partners' Mark Boidman at the 2023 OAAA/Geopath OOH Media Conference. Out of home has a cost per thousand (“CPM”) which is less than all the other forms of media except digital display. […]
Updated sessions and speakers info for all DPAA events around the POSSIBLE Conference to be held in Miami, April 17 to 19. POSSIBLE is being called the Davos of marketing with celebrity keynotes from LL Cool Jay, Jon Bon Jovi; business leaders Elon Musk, Sir Martin Sorrell; and key brands Campbell Soup, MLB, Albertsons, AT&T, Walmart, etc. […]
These opportunities are part of the Riyadh advertising masterplan. The aim is to enhance the city’s image and prevent the unregulated spread of billboards on streets. The first tranche of opportunities include building fronts on premium roads in the city, including King Fahd Road, Prince Turki bin Abdulaziz Alawwal Road and Northern Ring Road. […]
Lisa & Dan Nausley of Sandler Chattanooga. Let’s face it, not every business needs or wants outdoor advertising in their marketing mix. Almost no one has an effective method to quickly qualify/disqualify a prospect. […]
Insights from CEOs of Lamar, Outfront, Clear Channel Outdoor and Place Exchange. Reilly on programmatic. Our overall digital book is about $600 million and of that it’s about $30…Eventually you (Place Exchange) are going to figure out how to use this to sell static. That’s a big deal. […]
While the share of time spent with ad-supported media fell to less than half in he U.S. in 2018, it won't reach that mark worldwide until 2027, according to the new forecast. […]
