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Approximately 75% of OUTFRONT’s billboard structures in the U.S. are “legal nonconforming” billboards; and other facts from the 2022 annual report (Billboard Insider)

34% of OUTFRONT’s revenue comes from New York and LA. Almost all of OUTFRONT’s revenue is from large cities. OUTFRONT seems to be the most willing of the public out-of-home companies to act as a sales agent for digital signs it doesn’t own…”we entered into marketing arrangements to sell advertising on 85 third-party digital billboard displays in the U.S. […]

billboardinsider.com
Tue, Mar 14, 2023 at 10:47 PM

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Harvard Research Confirms E-Paper Displays Easier On Eyes (16:9)

I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 10:44 PM

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SVB, Signature Bank collapse raises questions (Retail Customer Experience)

by Bradley Cooper — Editor, ATM Marketplace. This week, the banking world was featured on the mainstream news in a big way, when reports came out that Silicon Valley Bank, the 16th largest bank in the U.S. was in freefall. […]

retailcustomerexperience.com
Tue, Mar 14, 2023 at 10:41 PM

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This company purchases ground leases and land under billboard structures (Billboard Insider)

Interview with Scott Furcolow, SVP Billboards, Accelerate Investment Partners. Accelerate Investment Partners acquires, owns and manages investments in real property interests under energy and infrastructure locations across the country. […]

billboardinsider.com
Tue, Mar 14, 2023 at 7:02 PM

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LG Introduces Outdoor DVLED GNEB Series Displays (Commercial Integrator)

Lincolnshire, Ill.-based LG Business Solutions USA introduced a new series of outdoor direct-view LED (DVLED) displays specifically designed for installation in the outdoor areas of cruise ships. […]

commercialintegrator.com
Tue, Mar 14, 2023 at 5:50 PM

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Do Media Owners Need To Go All-In On Programmatic DOOH? (Hivestack via 16:9)

Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 8:51 AM

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DPAA to hold a LATAM DOOH session on April 17, 2023 in Miami

DOOH Cross-Border Learning & Cocktails. April 17, 2023 @ 4:00pm This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. […]

dpaaglobal.com
Tue, Mar 14, 2023 at 12:14 AM

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How programmatic DOOH campaigns are measured today (JCDecaux via Open Mic)

by Dom Kozak.. Marketers are regularly using at least 13 metrics to evaluate the performance of their programmatic digital out-of-home (prDOOH) campaigns. How are prDOOH campaigns being measured today? […]

thedrum.com · Promoted content
Tue, Mar 14, 2023 at 12:14 AM

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IAB Australia and OMA to hold a one-day conference on programmatic DOOH March 30, 2023

IAB Australia and the Outdoor Media Association (OMA) are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia. […]

IAB Australia
Tue, Mar 14, 2023 at 12:14 AM

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What Does Silicon Valley Bank Failure Mean For Digital Signage Industry? Hard To Say … Yet (16:9)

Weekend e-mails with some industry contacts were all about what was going on with the run on, and then failure of, Silicon Valley Bank ... […]

sixteen-nine.net
Mon, Mar 13, 2023 at 7:25 PM

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How to avoid losses caused by a bank failure (Billboard Insider)

Luckily for OOH companies, Silicon Valley Bank exited the sector in the 90's. Billboard Insider’s take: It’s a good idea to limit your bank deposits to $250,000 or less. Once you get above that amount, buy treasury bills or open a government securities money market account. […]

billboardinsider.com
Mon, Mar 13, 2023 at 7:22 PM

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Digital billboard manufacturer Watchfire acquires scoreboard maker Spectrum Scoreboards

DANVILLE, IL – Watchfire, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports scoreboards and timing displays. Founded in 1971, Spectrum is one of the largest privately-owned manufacturers of sporting event scoreboards. […]

Watchfire
Mon, Mar 13, 2023 at 7:20 PM

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LED Display Maker Watchfire Bulks Up Sports Capabilities Via Spectrum Scoreboards Acquisition (16:9)

LED display manufacturer Watchfire has bulked up its capabilities in the live sports market via the acquisition of Spectrum Scoreboards, giving Watchfire what it ... […]

sixteen-nine.net
Mon, Mar 13, 2023 at 7:17 PM

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Kinetic UK’s Head of Programmatic pitches the benefits of programmatic DOOH advertising (New Digital Age)

By Alys Donnelly, Head of Programmatic, Kinetic UK. ‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands. […]

newdigitalage.co
Mon, Mar 13, 2023 at 7:14 PM

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Ex-Broadsign executive Jean Beaudry passed away at 56

Last time I saw Jean was at a dinner in Montreal in December 2019. I always enjoyed his company [Ed.] Broadsign posted on Linkedin: "We are deeply saddened to share news of the passing of our former COO, Jean Beaudry. Jean joined our team in 2014 and was an integral part of Broadsign. […]

fcfq.coop
Mon, Mar 13, 2023 at 6:28 PM

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