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DOOH could remain a small slice of the ad market if it doesn’t prioritize measuring and buying against performance (AdExchanger)

By Anthony Vargas, Associate Editor at AdExchanger. OOH has rebounded from the darkest days of the pandemic, with digital out of home (DOOH) leading the way. But before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds. […]

adexchanger.com
Wed, Apr 12, 2023 at 7:44 PM

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Tips on how to obtain billboard permits – from OAAA’s Kerry Yoakum (Billboard Insider)

Know your city council.  Understand who supports them.  What are their pet projects?  What are their interests?  Who are their key friends and allies?  Post billboard content that supports their causes.  Be prepared to address issues which are important to them. […]

billboardinsider.com
Wed, Apr 12, 2023 at 7:41 PM

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Things To Remember When Putting LED Video Walls In Commercial Spaces (16:9)

GUEST POST: Nick Lynch, CFIRE This article is intended as a good starting place for an organization considering installing LED walls, such as retail, ... […]

sixteen-nine.net
Wed, Apr 12, 2023 at 7:38 PM

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Former Executives of DOOH Network Outcome Health Convicted in $1B Corporate Fraud Scheme

A federal jury convicted three former executives of Outcome Health, a Chicago-based health technology start-up company, for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]

US Department of Justice
Wed, Apr 12, 2023 at 7:34 PM

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This is why billboard owner Randy Burkett will not run for City Council again (Billboard Insider)

It’s better to have 4 of your close friends on City Council than yourself. I ran for City Council in Amarillo Texas in 2016. I won 52% of the vote in a 5 man race. […]

billboardinsider.com
Wed, Apr 12, 2023 at 2:31 PM

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Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign (16:9)

Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and ... […]

sixteen-nine.net
Wed, Apr 12, 2023 at 7:16 AM

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How Qatar’s DOOH network Elan uses Broadsign platform to deliver results from programmatic DOOH campaigns

The company’s most successful campaign to date is also the most high-profile. The Fifa World Cup, which Qatar hosted in November 2022, was an international event, and ELAN Media was mandated to enrich the city with digital out-of-home. […]

broadsign.com · Promoted content
Wed, Apr 12, 2023 at 12:14 AM

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How Videri’s Streamlined On-Premise Screen Solution Generates Consistent 30% Sales Bumps (16:9)

If you’ve spent any time in bars and pubs – not me, but I’ve been told – there have always been signs of walls ... […]

sixteen-nine.net
Wed, Apr 12, 2023 at 12:10 AM

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Agency executives explain why OOH is bucking the trend of declining ad spend, although its total share remains at 5% (BandT)

By Tom Fogden. Dentu’s global head of OOH explained to B&T last month that the sector held a five per cent share of the global advertising market before COVID and looks set to stay that way — despite the changing technology. […]

bandt.com.au
Tue, Apr 11, 2023 at 6:05 PM

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How might the current banking “crisis” affect the billboard industry? (Billboard Insider)

By Tony Hull, President, YESCO Financials Solutions. First, the potential for a recession has increased, which could affect advertising budgets. Nearly 40% of all business loans in the U.S. […]

billboardinsider.com
Tue, Apr 11, 2023 at 6:04 PM

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Leaders of DOOH ad network Outcome Health convicted on federal fraud charges

CHICAGO (AP) — Jurors found three former leaders of a Chicago-based company guilty of multiple counts of fraud on Tuesday, following a 10-week federal trial that tracked Outcome Health’s rise and dramatic fall after allegations that the officials had lied to customers and investors while taking in about $1 billion. […]

Associated Press
Tue, Apr 11, 2023 at 6:02 PM

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Battery swap stations in Europe offer an alternative to long waits at EV charging stations

By Roselyne Min with AP. The European Union hopes to have 30 million zero-emission electric vehicles (EVs) on its roads by 2030 and plans to ban sales of new petrol and diesel cars from 2035. But right now, long charging times are often a deal breaker for drivers considering switching to an EV. […]

Euronews/AP
Tue, Apr 11, 2023 at 6:00 PM

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Digital signage kiosks are killing the fast-food clerks (Star Tribune)

James Lileks. McDonald's reportedly is preparing for big layoffs. Some will say there's an obvious reason they're in trouble: What they call "food" actually isn't. […]

startribune.com
Tue, Apr 11, 2023 at 5:36 PM

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Programmatic DOOH which is at a nascent stage in India has almost 6% share in the current DOOH pie but is expected to significantly grow by 2025 (Media4Growth)

Jayesh Yagnik, CEO, MOMS Outdoor, says, “DOOH will continue to be the growth driver with its big bright displays. Along with Destination DOOH, digital displays are continuously growing on road across markets. We estimate that DOOH screens have grown from 26k+ in 2020 to 57k + in 2021 to 90k + in 2022. […]

media4growth.com
Tue, Apr 11, 2023 at 5:24 PM

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Assessing billboard ad revenue for tax purposes is complicated (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. I doubt we’ve seen the last of the attempts to stick it to the billboard industry through higher and more taxes and fees. […]

billboardinsider.com
Tue, Apr 11, 2023 at 4:39 PM

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