Why you should not record your billboard lease (record a lease memorandum instead) (Billboard Insider)
Andy Goodman, Age Advertising. […]
Fri, Apr 14, 2023 at 5:46 PM
Andy Goodman, Age Advertising. […]
The rollout of these assets is already well underway with the majority expected to be completed in 2023. The first 7 Digital Bridge Overpass screens are already live in London, Ontario, providing Outfront with a new market of coverage. These new locations in London provide excellent coverage of this key market with this iconic product with best-in-class sightlines and strong occupancy at launch. […]
Market fragmentation doesn’t help with a myriad different providers obscuring the OOH value chain. And this is causing market confusion as tech suppliers jockey for business. […]
AVIXA, the pro AV-focused trade organization, has released its digital signage event and programming plans for the 2023 edition of InfoComm, June 10-16 in ... […]
Two things happen all the time for me with respect to the size and characteristics of the digital signage software and services market: Industry ... […]
Fine pitch LED and microLED are big visual features at a glitzy new resort in a place where budgets are often not all that ... […]
by Marissa Bernstein. Programmatic digital out-of-home (DOOH) offers a high-impact way for brands to get their message out around specific culturally-relevant moments without the exceptionally high costs or lead times associated with traditional tentpole advertising. […]
Amsterdam, April 2023: PPDS, the exclusive global provider of Philips professional displays, has approved Telelogos software as the very first remote device management solution for the new Philips Tableaux range of Advanced Colour ePaper displays. […]
Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath. There is a prevailing opinion that pDOOH solutions being offered to the industry in India are not truly programmatic. What is your view on this? […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has signed a new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for the Starlite Media network at large outdoor shopping centers anchored by big boxes and supermarkets throughout the United States. […]
Richard Hamlin, Partner, Hamlin|Cody. California property taxes must be based on real property. They may not be based on intangibles, such as the value of a permit or providing design services, etc. […]
Matt Richman, Founder, Billboards for Education. It was easier than I anticipated. I have a buddy who buys and sells businesses and he said “Matt, it’s going to take 12 months and you’re going to be miserable. […]
Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company ... […]
by Philippa Evans. In January this year (2023), Research by JCDecaux and MTM revealed that on average, people who buy programmatic digital out of home (prDOOH) are also involved in planning and buying at least four other channels. However, only just over half (54%) of prDOOH buyers are always directly involved in the planning and/or buying of one or more non-OOH channels. […]
Jorja Wilkins, Primedia Outdoor. Outdoor Auditors reported 459 digital screens across South Africa in August 2022, that's a 227% increase in four years alone. And 64% of these screens are in Gauteng. […]