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DOOH Advertising Exceeds Expectations (Adomni via Billboard Insider)

By Julia Cramer, Adomni.  Tools such as audience segmentation, location targeting, and the flexibility to start, stop, or pause a campaign are added bonuses to further reach on-the-go consumers – whenever, wherever. And advertisers are using DOOH technology to take their campaigns one step further, using screens as art, storefronts, and even performance stages. […]

billboardinsider.com · Promoted content
Thu, Mar 16, 2023 at 5:55 PM

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Let Me Know What You’re Doing In Generative AI … (16:9)

There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a ... […]

sixteen-nine.net
Thu, Mar 16, 2023 at 11:10 AM

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Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries (16:9)

This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]

sixteen-nine.net
Thu, Mar 16, 2023 at 9:52 AM

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LED Tower And Walls Create Data Sculpture Maze In Taipei (16:9)

This is pretty wild – the world’s first outdoor immersive installation done as a maze. The walls are LED panels, covering 1,110 sq. meters ... […]

sixteen-nine.net
Thu, Mar 16, 2023 at 8:26 AM

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DOOH streaming network Atmosphere claims a huge audience, with a business model that mostly failed in the past (16:9)

The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million ... […]

sixteen-nine.net
Thu, Mar 16, 2023 at 8:10 AM

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Futuresource’s ISE Wrap-Up: Price Erosion Continuing In LED; LCD Use Range Narrowing (16:9)

The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to ... […]

sixteen-nine.net
Wed, Mar 15, 2023 at 11:41 PM

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Outsmart/PWC report shows UK out-of-home ad revenue grew 31% in 2022, to £1.2bn

Outsmart, the trade body for the Out-of-Home (OOH) advertising industry reported that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of £1.2bn. The figures, collated by PwC, show that Q4 contributed £346 million towards annual OOH revenues, up +3.2% compared to Q4 2021. […]

Outsmart
Wed, Mar 15, 2023 at 11:40 PM

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Uber Launches Self-Serve, Out-Of-Home Cartop Ad Platform (MediaPost)

The cartop equipment, which is professionally installed, is offered by invitation-only to highly rated drivers who are on the road for more than 20 hours a week, whether driving on the Uber platform or for personal reasons such as picking their kids up from school. Uber’s revenue run-rate from advertising in Q4 2022 exceeded $500 million, the company reported in February. […]

mediapost.com
Wed, Mar 15, 2023 at 11:40 PM

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22,000-screen DOOH network National Retail Solutions to use campaign metrics and analytics tools provided by Place Exchange (Digital Signage Today)

National Retail Solutions, which operates a nationwide POS network for American retailers, says it is using the PerView solution from Place Exchange for analytics of its fleet of over 22,000 DOOH displays. […]

digitalsignagetoday.com
Wed, Mar 15, 2023 at 11:24 PM

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How to find a good location for your billboard (Billboard Insider)

Billboards for Education Founder Matt Richman. What makes for a good location? […]

billboardinsider.com
Wed, Mar 15, 2023 at 6:03 PM

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Major Brands to Speak at DPAA Summit

Initial Speakers, Awards Programs and Additional Features Announced for October 10 Summit, Chelsea Piers, NYC   NEW YORK – March 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for their October 10 DPAA Global Summit, this year entitled Omnivideo. […]

dpaaglobal.com
Wed, Mar 15, 2023 at 2:11 PM

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Endangered Kelp Forests Get Replicated On Big SFO LED Display (16:9)

Virtual aquariums have been used before for large-scale LED video walls, as have virtual waterfalls, but a new digital piece running in one of ... […]

sixteen-nine.net
Wed, Mar 15, 2023 at 9:30 AM

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How Gavin Smith’s Backyard Tinkering Led To The World’s Most Advanced 3D Volumetric Display (16:9)

When I was at the big ISE pro AV trade show a few weeks ago, I yet  again saw several products that were billed ... […]

sixteen-nine.net
Wed, Mar 15, 2023 at 7:20 AM

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Approximately 75% of OUTFRONT’s billboard structures in the U.S. are “legal nonconforming” billboards; and other facts from the 2022 annual report (Billboard Insider)

34% of OUTFRONT’s revenue comes from New York and LA. Almost all of OUTFRONT’s revenue is from large cities. OUTFRONT seems to be the most willing of the public out-of-home companies to act as a sales agent for digital signs it doesn’t own…”we entered into marketing arrangements to sell advertising on 85 third-party digital billboard displays in the U.S. […]

billboardinsider.com
Tue, Mar 14, 2023 at 10:47 PM

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Harvard Research Confirms E-Paper Displays Easier On Eyes (16:9)

I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 10:44 PM

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