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Friday, April 14, 2023 Fri, Apr 14, 2023

Outfront Media Canada LP and RCC Media Inc. to deploy 39 digital bridge overpass screens and 8 large format digital bulletins

The rollout of these assets is already well underway with the majority expected to be completed in 2023. The first 7 Digital Bridge Overpass screens are already live in London, Ontario, providing Outfront with a new market of coverage. These new locations in London provide excellent coverage of this key market with this iconic product with best-in-class sightlines and strong occupancy at launch. […]

Outfront Media Canada
Fri, Apr 14, 2023 at 5:38 PM

Thursday, April 13, 2023 Thu, Apr 13, 2023

Creative Realities Signs Agreement to Supply and Deploy up to 5,000 Additional Screens for Starlite Media DOOH Network Expansion

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has signed a new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for the Starlite Media network at large outdoor shopping centers anchored by big boxes and supermarkets throughout the United States. […]

Creative Realities · Promoted content
Thu, Apr 13, 2023 at 10:20 PM

How to up your omnichannel marketing with programmatic DOOH (JCDecaux via Open Mic)

by Philippa Evans. In January this year (2023), Research by JCDecaux and MTM revealed that on average, people who buy programmatic digital out of home (prDOOH) are also involved in planning and buying at least four other channels. However, only just over half (54%) of prDOOH buyers are always directly involved in the planning and/or buying of one or more non-OOH channels. […]

thedrum.com
Thu, Apr 13, 2023 at 12:14 AM

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