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Programmatic advertising creates 215,000 tonnes of CO2 every month in the US, the UK, Australia, Germany and France

This, according to a report from environmental impact tracking firm Scope3, is equivalent to the emissions from 24 million gallons of petrol being consumed. What’s more, if the industry was to eliminate spending across the highest emitting domains, it could 33,500 tonnes of carbon could be saved every month. […]

bandt.com.au
Thu, Apr 20, 2023 at 2:07 PM

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All winners of the 2023 OOH Industry Awards (OAAA)

As a pioneer of programmatic DOOH, Yahoo’s Stephanie Gutnik has brought change to the industry in her day job but also over the past several years as a board member of the Digital Signage Federation and as an active member, and now, Co-chair of the OAAA Innovations Committee. […]

oaaa.org
Thu, Apr 20, 2023 at 2:02 PM

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NZ’s out-of-home sector reports its strongest Q1 to date (M+AD! Daily)

AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) today announced that its Q1 2023 revenue was up 10% year-on-year, at $37.5m, delivering its best Q1 results to date. Digital out-of-home’s contribution accounts for nearly 75% of Q1 total revenue ($27.7m), up 2% points YOY. […]

Thu, Apr 20, 2023 at 2:02 PM

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DOOH trade body DPAA joins open source header bidding programmatic ad software organization Prebid.org

NEW YORK, April 20, 2023. Prebid.org is an industry-wide initiative supported by a diverse group of over 60 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardized solutions for programmatic advertising. […]

Prebid
Thu, Apr 20, 2023 at 1:59 PM

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India’s largest digital billboard is now installed near Eastern Express Highway in Ghatkopar (Media4Growth)

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the screen is the largest digital billboard in the country. Xtreme Media is known to be the brand behind India's largest outdoor LED screen, India's tallest outdoor LED screen, India's first floating outdoor LED screen, and more. […]

media4growth.com
Thu, Apr 20, 2023 at 12:10 AM

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How to receive your 90-160-day-delayed OOH ad payments in 3 days (Billboard Insider)

Billboard Insider interviewed Patrick Martucci, MediaMark’s Chairman and CEO. MediaMark Factoring has developed a receivables purchase product allowing you to be paid 3 days after you post, thereby eliminating slow paying receivables all together. Tell us about Media Mark and why it was formed. […]

billboardinsider.com
Wed, Apr 19, 2023 at 3:57 PM

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Madison Square Garden Entertainment, owners of the LED sphere under construction in Las Vegas, sell a stake in Tao Group for $300mln

The move comes as MSG Entertainment completes a re-organization plan, which will see it hive off its live entertainment business into a new entity. As per the plan, which is expected to be formally completed by Thursday, the current company will be renamed Sphere Entertainment Co and will comprise its Las Vegas music arena Sphere and TV unit MSG Networks. […]

Reuters
Wed, Apr 19, 2023 at 3:54 PM

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The Back Story: Msg Sphere’s Owners Sell Off Nightclub Group Stake After Construction Costs Soar

When the Sphere was first announced, the construction budget was about $1.2 billion, but by the time it does open (with U2 doing a series of live concerts inside the big ball), the cost is expected to be more like $2.2 billion, or almost double what was expected just a few years ago. […]

sixteen-nine.net
Wed, Apr 19, 2023 at 2:52 PM

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NY Company Touting Rear License Plates Of Vehicles As Part-Time Ad Displays (16:9)

Digital billboards and street furniture displays have long been used to advertise products to motorists as they make their way around an area, but ... […]

sixteen-nine.net
Wed, Apr 19, 2023 at 2:50 PM

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How COBstr Turns Windows And Glass Walls Into LED Displays (16:9)

Technology tends to improve as it matures. That’s certainly the case with LED displays marketed as being transparent. The first generations looked okay from ... […]

sixteen-nine.net
Wed, Apr 19, 2023 at 2:47 PM

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Digital Signage program at InfoComm 2023 June 10-16, in Orlando, Florida (AVIXA)

InfoComm 2023, June 10-16 (exhibits 14-16) in Orlando, Florida, will present a wide-ranging digital signage program, featuring in-depth workshops, the D=SIGN conference, show floor tours, and networking. “InfoComm is the premier trade show for the digital signage community,” said Rochelle Richardson, CEM, Senior Vice President of Expositions and Events, AVIXA, producer of InfoComm. […]

avixa.org
Wed, Apr 19, 2023 at 1:54 PM

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Strategic Benefits of Out-of-Home Media (EMC Outdoor)

by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]

emcoutdoor.com
Wed, Apr 19, 2023 at 11:32 AM

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Useful for Your Sales Pitch: Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult (Free research download)

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. […]

OAAA
Wed, Apr 19, 2023 at 12:10 AM

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Local OOH ad operators and adtech firms are building the DOOH ad infrastructure in Abu Dhabi (Campaign Middle East)

By Jalaja Ramanunni. Recently, BackLite Media announced its expansion into the OOH media market in Abu Dhabi. It is launching a range of digital screens at Al Qana, the capital’s waterfront destination. […]

campaignme.com
Wed, Apr 19, 2023 at 12:10 AM

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Digital Signage Pavilion at InfoComm 2023 June 10-16 in Orlando, Florida; event info

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infocommshow.org
Tue, Apr 18, 2023 at 2:38 PM

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