I always advise smaller companies looking to get a foothold in the digital signage industry to be “the people” who do something in particular ... […]
Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for ... […]
E Ink and Sharp Collaborate to Bring ePaper Digital “Posters” to Market Digital ePaper Displays Achieve a Power Consumption of 0 W*1 During Use to Revolutionize the Dissemination of Information in the Carbon-Neutral Era BILLERICA, Mass. – E Ink Holdings Inc. […]
20th Century Studios for "Avatar: The Way of Water" Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, Tenn., March 28, 2023 /PRNewswire/ -- OAAA presented 29 awards during a live ceremony held at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN. […]
oOh!media held the contract for 20 years but did not take part in the pitch. JCDecaux has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts. The tender win comes off the back of JCDecaux’s competitive tender win for Perth Airport earlier this year. […]
Together we are stronger, and together we can activate in 5 critical ways that will propel us forward. All of these elements are equally important and inter-dependent. The first is creativity. […]
As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is using the Broadsign platform to manage advertising operations across its network. Numbat operates one of Europe’s most sustainable EV charging solutions, which began rolling out in the parking lots of supermarkets in Germany in January. […]
WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. […]
Before the integration, Trina's In-Store DOOH inventory was only available to advertisers via direct deals. This new selling model for DOOH inventory is powered by Adform's Supply Side Platform and Caroda's Content Delivery Platform. […]
L’Oreal has launched a high-impact DOOH campaign for its Elseve line featuring an anamorphic, 3D-like ad on large units in Istanbul, Turkey this week. Awarion CreativeLab produced the creative for this campaign. It was the first of its kind campaign in Turkey using programmatic channels. […]
The ten winners include Aaron Wallace, Capital Waste, Elliot Footwear, Impression Beverage/Jamaica Rum Vibes, Little OMO, Pat & Pinky’s, Raise Snacks, Treasure Tress, Slinger Staff, and Sheer Chemistry. […]
LG Electronics has taken the interesting step of developing and marketing a new 4K laser, 7,000 lumens projector it says is specifically tuned to ... […]
A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize ... […]
Out of Home Advertising Association of America (OAAA) reports that Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion. This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. […]
To get a sense of the sheer scale of the LED display manufacturing ecosystem in China – and the many, many companies who only ... […]
