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How Broadsign enables DOOH advertising at EV charging stations (Streetfight Mag)

Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers. It is partnering with a German firm to power a network of OOH ad inventory at charging stations for electric vehicles such as cars, e-bikes, and scooters. […]

streetfightmag.com · Promoted content
Mon, Apr 3, 2023 at 12:14 AM

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Bidstack’s pitch: Why ads in virtual stadiums are a testing ground for the next phase of sports sponsorship (Open Mic on The Drum)

by Lewis Hadley. Advertising fumbles. You don’t need to look too far for some notable examples of sponsorship struggles. […]

thedrum.com · Promoted content
Mon, Apr 3, 2023 at 12:11 AM

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Mercedes-Benz programmatic DOOH campaign in Spain and other campaign case studies by VIOOH

To promote the launch of their new car, Mercedes-Benz built a campaign with a data-driven strategy, using programmatic to drive flexibility and efficiency to optimise delivery. Uniquely, this campaign utilised Mercedes-Benz’s own first-party data about their customers to build an effective profile for strategic targeting and efficient planning, and create meaningful, tailored conversations. […]

blog.viooh.com
Mon, Apr 3, 2023 at 12:10 AM

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Shell USA, Inc. acquires Volta Inc., scaling up its U.S. public electric vehicle charging network

HOUSTON, March 31, 2023 -- Shell USA, Inc., a subsidiary of Shell plc, has completed the previously announced acquisition of Volta Inc. (Volta) in an all-cash transaction valued at approximately USD $169 million. With this acquisition, Shell now owns and operates one of the largest public electric vehicle (EV) charging networks in the U.S. […]

Shell
Sun, Apr 2, 2023 at 10:50 PM

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Some rules to follow to achieve success in out-of-home ad sales (Billboard Insider)

Pete Hautem, National Sales Consultant, Billboard Planet. DON’T BE FALSE! How many times have you called a service provider with a question about your cable, internet, warranty, etc. […]

billboardinsider.com
Fri, Mar 31, 2023 at 7:15 PM

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What should be included in ‘the right of first refusal’ section of your billboard land lease agreement (Billboard Insider)

Andy Goodman, Age Advertising. It is my experience that this section of the Lease creates the most push back from the property owner. Its my understanding that the property owner believes that during a sale of the property, if the outdoor company has first right of refusal to buy the property, then the property owner must disclose this to potential buyers. […]

billboardinsider.com
Fri, Mar 31, 2023 at 7:11 PM

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We need to transform. The window of time to capitalize on that opportunity is closing: Geopath President (Geopath)

Geopath President Dylan Mabin’s Speech at the 2023 OAAA/Geopath OOH Media Conference. First, we need to get OOH properly valued as a medium. OOH ads have an average CPM of about $5. […]

blog.geopath.org
Fri, Mar 31, 2023 at 6:52 PM

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DOOH campaign case study: Red Bull in Istanbul (Awarion)

Red Bull needed a way to promote this unique event across the city in a spectacular fashion, that would really get people watching. […]

awarion.com
Fri, Mar 31, 2023 at 12:10 AM

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IBASE Releases Palm-sized SI-111-N Fanless 4K Digital Signage Player (iBase)

IBASE Technology Inc., a global provider of industrial-grade digital signage players, has released the SI-111-N, a palm-sized fanless 4K digital signage player system based on the Intel Atom x6211E and Celeron N6210 processors. […]

ibase.com.tw
Fri, Mar 31, 2023 at 12:10 AM

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What’s Actually Going On Behind Retail Media Network Walls? (AdExchanger)

By James Hercher. You might wonder how DOOH or in-store audio spots, which aren’t targeted to an individual, fit into retail media platforms that are ostensibly about connecting impressions to ID graphs and sales. The answer? […]

adexchanger.com
Thu, Mar 30, 2023 at 10:35 PM

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Dentsu global OOH boss: Australia’s ‘obsessive focus’ with performance its main barrier to programmatic DOOH growth (Mumbrella)

While the industry is “bullish” about programmatic digital out-of-home (pDOOH)’s growth, there are some “intertwined” barriers to further adoption, according to Dentsu’s global head of OOH, Ben Milne. […]

mumbrella.com.au
Thu, Mar 30, 2023 at 10:32 PM

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German OOH ad operator Ströer remains cautious due to uncertainties, rising costs and interest rates (MarketScreener)

COLOGNE (dpa-AFX) - Outdoor advertising specialist Ströer is cautious about its business in the current year. In terms of sales, the MDax-listed group expects moderate organic growth, i.e. adjusted for effects such as acquisitions or disposals. […]

marketscreener.com
Thu, Mar 30, 2023 at 10:29 PM

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Digital signage software provider Creative Realities reports record revenue of $43.3 million in 2022

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), provider of digital signage and media solutions, has reported its financial results for the fourth quarter and fiscal year ended December 31, 2022. […]

Creative Realities, Inc.
Thu, Mar 30, 2023 at 10:27 PM

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“Large format billboards are growing faster than the rest of the market”; and other quotes from the 2023 OAAA/Geopath Show (Billboard Insider)

Lamar CEO Sean Reilly on healthy out of home numbers in spite of economic clouds: "If this is what a recession feels like, please sir may we have another. […]

billboardinsider.com
Thu, Mar 30, 2023 at 9:56 PM

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Zurich Politicians Vote To Reduce, Limit DOOH Displays In That City, Citing Environmental Concerns (16:9)

Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount ... […]

sixteen-nine.net
Thu, Mar 30, 2023 at 10:41 AM

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