This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in ... […]
PATTISON Outdoor Advertising, Canada’s Out-of-Home advertising company, is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay to its transit portfolio. The 5-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. […]
Seeking Alpha has published a report by Brad Thomas titled Who’s Betting on Billboards. Thomas is a good analyst but he gets this wrong. “…because billboard REITS are essentially in the advertising business, there are erratic capexp requirements” Out of capital spending is not erratic. […]
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home ... […]
The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) will present the first annual Canadian Out-of-Home Awards in collaboration with their OOH operator members. The awards gala will be an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. […]
JCDecaux and Westpac have a seven-year partnership for the tunnel, where Westpac will display advertising for 75% of the time. The remaining 25% is committed to Dyson up until 2024 to showcase its flagship store on George Street, Sydney. […]
3D Out of Home at scale: Kinetic and DOOH.com deliver world’s largest 3D OOH campaign for Maybelline New York Falsies Surreal Extension Mascara. Kinetic, DOOH.com and EssenceMediacomX have launched a major national 3D Out of Home campaign for Maybelline New York Surreal Falsies Mascara. […]
by Matthew Noll. If any of the brands at the pet store had done even the slightest bit of Out of Home in my area I would have had some familiarity with them. They didn’t. […]
The hospitality-centric digital signage solutions firm Uniguest has done a little back to the future thing, adding a digital signage mode to business center ... […]
June 14 Event to Take Place at Scotiabank Theater in Toronto NEW YORK – May 2, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and details for its Canada Summit to be held on June 14 at the Scotiabank Theater. […]
This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through ... […]
There are stories all the time about big mass transport venues that undergo renovations, upgrades and expansions, putting in big screens and flashy experiential ... […]
Sponsored post by Hector Gonzalez, Chief Revenue Officer, US & LATAM, Hivestack. Programmatic DOOH platforms. Perhaps the biggest enabler of DOOH growth has been the emergence of programmatic DOOH. […]
While Americans still feel inflation's effects on their daily lives, 61 percent now believe that spending money and living in the moment are more important than 5 years ago. The pandemic changed mindsets, and people now value living for each day more than they did in the past. […]
The digital signage education components of the upcoming InfoComm trade show have been set, with a lot of it tied to the D=Sign program ... […]
