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Tuesday, April 4, 2023 Tue, Apr 4, 2023

Why DOOH ad tech firm Broadsign is recognized as one the top employers (The Globe and Mail)

CEO Burr Smith says that by the time he acquired Broadsign in 2012, he’d had a long career during which he’d figured out what worked and what didn’t in terms of culture. In his first year there, he didn’t talk about his values, in order to give employees a chance to get to know him. But since then, those values have become part of every decision the company makes, every day. […]

theglobeandmail.com · Promoted content
Tue, Apr 4, 2023 at 12:14 AM

Monday, April 3, 2023 Mon, Apr 3, 2023

Clear Channel and Lamar stocks up, Outfront down in Q1, 2023 (Billboard Insider)

Clear Channel Outdoor rose 14% on news of the Switzerland sale.  You’ll notice that Clear Channel Outdoor fluctuated wildly during the 1st quarter.  It has extremely high leverage, e.g. financial risk, so will fluctuate more than Lamar or OUTFRONT on good or bad news.   Lamar increased 3%.  OUTFRONT was down 6% due to the slow rebound in transit ridership.  The S&P 500 increased 6%. […]

billboardinsider.com
Mon, Apr 3, 2023 at 7:11 PM

DOOH industry executives answer COMMB’s questions about Dynamic Creative Optimization (COMMB)

Dynamic Creative Optimization (DCO) is using digital out-of-home assets coupled with data-driven advertising technology to deliver the right message, at the right time, improving the potential of reaching your audience and in-turn meeting your objectives. Brands and advertisers are utilizing these advanced targeting capabilities and seeing results. The truth is, dynamic creative works. […]

assets.ctfassets.net
Mon, Apr 3, 2023 at 6:38 PM

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