Boston Omaha stock has grown 56% since it went public in June 2017. During the same time period Lamar grew 39%, OUTFRONT declined 30% and Clear Channel Outdoor declined 73%. By comparison, the S&P 500 grew 69% over the same time period. […]
By Chris Pash. Australia’s largest outdoor media player described the advertising market as “softening” when most expected the climb out of the pandemic restrictions to go unhindered. The company’s share price then went on a slide, dropping by almost a quarter and slipping further yesterday by around 4% to close at $1.190, a long way from the year high of $1.732. […]
By Jessica Ruscito and Jason Katz, Advantage Unified Commerce. A lot of brands are already jumping headfirst, recognizing the power to bring all that first-person data and screens right at the point of purchase together. Unilever istesting two innovative point-of-purchase approaches: one is an advanced in-store digital endcap with Giant Foods and another, digital shelf strips with Vaseline. […]
Emerging Leader Award sponsored by Big Screen Video: John Cochrane – Val Morgan Outdoor; Highly Commended – Michael Tobin, Tonic Media Network. Excellence in Innovation Award: Cristina Smart – JCDecaux. Outstanding Service Award: NSW I Tara Coverdale – oOh!media. […]
Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]
Minneapolis software firm Skykit is in the middle of a business pivot from a focus on chasing digital signage CMS software business in a ... […]
The streaming on-premise content service Atmosphere has jumped to Europe, adding some 1,000 venues that are using free Apple TV boxes to run curated, ... […]
This deal will add 13 signs to New Tradition’s Boston portfolio, inclusive of 4 digital and 9 static bulletins. […]
Scotland’s largest 166-square-meter digital ad display launching in Central Edinburgh. Adjacent to a brand new transport hub Picardy Place serving the St James' Quarter shopping centre. The media site will not only become the largest digital OOH ad display in Edinburgh but also the biggest digital display board in Scotland by some margin. […]
"We're pleased to report first quarter revenues came in slightly ahead of our expectations, as our business pace improved through the quarter," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. "Despite a somewhat uncertain macroeconomic environment we remain encouraged by what we see in the business and expect continued momentum as we move forward. […]
Integrate Middle East is a forum and sourcing platform for the global AV and Media Technology community that connects technology leaders with integrated solution buyers from the Education, Media, Entertainment, Hospitality, Retail, and Communication sectors. […]
In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. ... […]
by Quinn Mason. While traditional OOH and DOOH buying is still a mostly manual process between buyers and publishers, pDOOH utilizes DSP and SSP platforms to facilitate the transaction process. That means the entire buying process, from briefing through to approvals, operates in an entirely different way for direct and I/O sales in comparison to pDOOH. […]
Hivestack’s Managing Director, ANZ & SEA, Matt Bushby. Programmatic DOOH is ideal for helping marketers tread this fine line, combining the attention-grabbing nature of traditional out-of-home (OOH) with a data-driven approach to buying that enables marketers to maximise the potential of their budgets. […]
by NICO ARBOLEDA. Advertising spend in Australia has declined year-on-year for the first quarter of 2023 following an unusually high-spending 2022, according to Standard Media Index. SMI found advertising revenue across Australia declined 5.1% in the quarter ended March 2023, thanks to reduced spending from the government category. […]
