Dylan Mabin, president at Geopath. Today, not only is circulation and mere exposure insufficient for measuring media consumption, but its continued use as a currency is devaluing the media industry at large. […]
The two-day event will see industry heads and experts present insights on several topics on the theme ‘OOH Fast Forward’ - evolving out-of-home advertising strategies, growth of OOH ecosystem and more. […]
Chadi Borghol, director of sales at Broadsign, a digital signage and technology provider, outlined the digital advertising opportunities for EV charging networks during last week's EV Charging Summit and Expo at the Mirage Hotel in Las Vegas. […]
Imagine trying to keep screens running and content fresh under the steady threat of artillery shells and missiles raining down on your and your ... […]
“...out of home media is the best bank for the buck…it is inexpensive,” said Solomon Partners' Mark Boidman at the 2023 OAAA/Geopath OOH Media Conference. Out of home has a cost per thousand (“CPM”) which is less than all the other forms of media except digital display. […]
Updated sessions and speakers info for all DPAA events around the POSSIBLE Conference to be held in Miami, April 17 to 19. POSSIBLE is being called the Davos of marketing with celebrity keynotes from LL Cool Jay, Jon Bon Jovi; business leaders Elon Musk, Sir Martin Sorrell; and key brands Campbell Soup, MLB, Albertsons, AT&T, Walmart, etc. […]
These opportunities are part of the Riyadh advertising masterplan. The aim is to enhance the city’s image and prevent the unregulated spread of billboards on streets. The first tranche of opportunities include building fronts on premium roads in the city, including King Fahd Road, Prince Turki bin Abdulaziz Alawwal Road and Northern Ring Road. […]
Lisa & Dan Nausley of Sandler Chattanooga. Let’s face it, not every business needs or wants outdoor advertising in their marketing mix. Almost no one has an effective method to quickly qualify/disqualify a prospect. […]
Insights from CEOs of Lamar, Outfront, Clear Channel Outdoor and Place Exchange. Reilly on programmatic. Our overall digital book is about $600 million and of that it’s about $30…Eventually you (Place Exchange) are going to figure out how to use this to sell static. That’s a big deal. […]
While the share of time spent with ad-supported media fell to less than half in he U.S. in 2018, it won't reach that mark worldwide until 2027, according to the new forecast. […]
The round shape is not only visually appealing, but also features a tube amplifier with 100W x 2ch and speakers on each side, providing warm and clear sound. The TV comes equipped with a Fire Smart TV stick, allowing you to watch everything and everywhere with Wi-Fi access. […]
HP’s Sprocket product is aimed at travel enthusiasts and students, as it’s the perfect companion for the snappy happy who like the feel of a printed photo. We used third party audience data from one of our providers, Blesh. The result was an automated campaign that was live only when the two target audiences were highly present, in real-time. […]
By Tim Rowe. Recorded on location at the Screenverse penthouse in Nashville with Adam Malone (President and co-founder of Screenverse), David Weinfeld (CEO and co-founder of Screenverse) and COMMB President, Amanda Dorenberg. […]
Eric Lamb, VP of publisher solutions at Vistar Media, virtually sat down with Tim Albright to chat about the state of the digital out of home (DOOH) market. Lamb discusses what makes a programmatic DOOH system, the current trends of the signage market, where things might be headed moving forward, and more. […]
by Joe Mandese. No details on whether the Walmart EV charging stations will also be ad-supported. Walmart this morning unveiled plans to expand its fledgling charging station network to thousands of Walmart and Sam's Club locations nationwide. […]
