Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and ... […]
The company’s most successful campaign to date is also the most high-profile. The Fifa World Cup, which Qatar hosted in November 2022, was an international event, and ELAN Media was mandated to enrich the city with digital out-of-home. […]
If you’ve spent any time in bars and pubs – not me, but I’ve been told – there have always been signs of walls ... […]
By Tom Fogden. Dentu’s global head of OOH explained to B&T last month that the sector held a five per cent share of the global advertising market before COVID and looks set to stay that way — despite the changing technology. […]
By Tony Hull, President, YESCO Financials Solutions. First, the potential for a recession has increased, which could affect advertising budgets. Nearly 40% of all business loans in the U.S. […]
CHICAGO (AP) — Jurors found three former leaders of a Chicago-based company guilty of multiple counts of fraud on Tuesday, following a 10-week federal trial that tracked Outcome Health’s rise and dramatic fall after allegations that the officials had lied to customers and investors while taking in about $1 billion. […]
By Roselyne Min with AP. The European Union hopes to have 30 million zero-emission electric vehicles (EVs) on its roads by 2030 and plans to ban sales of new petrol and diesel cars from 2035. But right now, long charging times are often a deal breaker for drivers considering switching to an EV. […]
James Lileks. McDonald's reportedly is preparing for big layoffs. Some will say there's an obvious reason they're in trouble: What they call "food" actually isn't. […]
Jayesh Yagnik, CEO, MOMS Outdoor, says, “DOOH will continue to be the growth driver with its big bright displays. Along with Destination DOOH, digital displays are continuously growing on road across markets. We estimate that DOOH screens have grown from 26k+ in 2020 to 57k + in 2021 to 90k + in 2022. […]
Richard Rothfelder, Partner, Rothfelder Falick. I doubt we’ve seen the last of the attempts to stick it to the billboard industry through higher and more taxes and fees. […]
The founders of Outcome Health, one of the highest flying Digital OOH start-ups of the 2000s and 2010s, have been found guilty of multiple ... […]
A Queens, NY company called Nova Vision is marketing what it says is the world’s first “Round Shape LCD Smart TV,” saying the $6,200 ... […]
Maarten Dollevoet, Chief Revenue Officer, Broadsign. How out-of-home (OOH) media is bought and sold, the resources and tools media owners need to adopt to support these changes, and Broadsign’s role in shaping the conversation around how OOH should be traded moving forward. […]
The Low-Carbon, Environmentally-Friendly Solution for Outdoor Public Information Display. E Ink (8069.TWO), the originator, pioneer in ePaper technology, has launched its latest color ePaper technology, E Ink Kaleido™ 3 Outdoor. This new, print-color ePaper is designed specifically for Digital Out-of-Home (DOOH) advertising signage and is suitable for outdoor use in varying temperature ranges. […]
By Kevin Gephart. Annual advertiser contracts are renewed 52 weeks a year. I am surprised by the number of OOH sales reps who wait to engage annual advertisers until just a month or two prior to renewal. […]
