Fine pitch LED and microLED are big visual features at a glitzy new resort in a place where budgets are often not all that ... […]
by Marissa Bernstein. Programmatic digital out-of-home (DOOH) offers a high-impact way for brands to get their message out around specific culturally-relevant moments without the exceptionally high costs or lead times associated with traditional tentpole advertising. […]
Amsterdam, April 2023: PPDS, the exclusive global provider of Philips professional displays, has approved Telelogos software as the very first remote device management solution for the new Philips Tableaux range of Advanced Colour ePaper displays. […]
Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath. There is a prevailing opinion that pDOOH solutions being offered to the industry in India are not truly programmatic. What is your view on this? […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has signed a new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for the Starlite Media network at large outdoor shopping centers anchored by big boxes and supermarkets throughout the United States. […]
Richard Hamlin, Partner, Hamlin|Cody. California property taxes must be based on real property. They may not be based on intangibles, such as the value of a permit or providing design services, etc. […]
Matt Richman, Founder, Billboards for Education. It was easier than I anticipated. I have a buddy who buys and sells businesses and he said “Matt, it’s going to take 12 months and you’re going to be miserable. […]
Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company ... […]
by Philippa Evans. In January this year (2023), Research by JCDecaux and MTM revealed that on average, people who buy programmatic digital out of home (prDOOH) are also involved in planning and buying at least four other channels. However, only just over half (54%) of prDOOH buyers are always directly involved in the planning and/or buying of one or more non-OOH channels. […]
Jorja Wilkins, Primedia Outdoor. Outdoor Auditors reported 459 digital screens across South Africa in August 2022, that's a 227% increase in four years alone. And 64% of these screens are in Gauteng. […]
By Anthony Vargas, Associate Editor at AdExchanger. OOH has rebounded from the darkest days of the pandemic, with digital out of home (DOOH) leading the way. But before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds. […]
Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports their causes. Be prepared to address issues which are important to them. […]
GUEST POST: Nick Lynch, CFIRE This article is intended as a good starting place for an organization considering installing LED walls, such as retail, ... […]
A federal jury convicted three former executives of Outcome Health, a Chicago-based health technology start-up company, for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]
It’s better to have 4 of your close friends on City Council than yourself. I ran for City Council in Amarillo Texas in 2016. I won 52% of the vote in a 5 man race. […]
