NEW YORK – April 2023 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media (OOH) and its growing role in today’s omnichannel mix announced it has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]
Mark Boidman, Solomon Partners, Global Media Group Head. “So what keeps us up at night…. is longer term leases……We like to see longer term leases with low fixed rents. […]
Andy Goodman, Age Advertising. […]
Photo credit: Fractenberg/The City Digital displays running everything from public information to advertising are having a rough ride on New York’s sprawling subway system ... […]
Health care, airports and sports and entertainment venues tend to all present long and bureaucracy-filled sales processes, but the projects can offer a lot ... […]
As the Unpacked event started at 20:00 local time, the smart, dynamic creatives produced by Awarion’s CreativeLab switched to the livestream, conveying the unveiling to a larger audience in DOOH ad snippets. Passers-by were then invited to tune-in to the stream via a QR code and were also targeted using mobile push notifications. […]
Not sure how I missed this – apart from being old and stupid – but there’s a new pro AV-focused event on the trade ... […]
By Michael Kozlowski. The company has recently announced E INK Spectra 6 and large screen posters that use Kaleido 3 colour e-paper, in addition to traditional black and white 61-inch displays. These verticals are primarily geared toward digital menus, digital posters and advertising signage segments. […]
Over the years, digital signage – in airports, elevators, gas stations, gyms and on public transit – has gone from novelty to the norm (though it’s still a minority of the market). As people moved around less during the pandemic, spending in the channel plummeted. But like a phoenix rising from the ashes, DOOH has reemerged as a growth channel. […]
This, according to a report from environmental impact tracking firm Scope3, is equivalent to the emissions from 24 million gallons of petrol being consumed. What’s more, if the industry was to eliminate spending across the highest emitting domains, it could 33,500 tonnes of carbon could be saved every month. […]
As a pioneer of programmatic DOOH, Yahoo’s Stephanie Gutnik has brought change to the industry in her day job but also over the past several years as a board member of the Digital Signage Federation and as an active member, and now, Co-chair of the OAAA Innovations Committee. […]
AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) today announced that its Q1 2023 revenue was up 10% year-on-year, at $37.5m, delivering its best Q1 results to date. Digital out-of-home’s contribution accounts for nearly 75% of Q1 total revenue ($27.7m), up 2% points YOY. […]
NEW YORK, April 20, 2023. Prebid.org is an industry-wide initiative supported by a diverse group of over 60 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardized solutions for programmatic advertising. […]
With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the screen is the largest digital billboard in the country. Xtreme Media is known to be the brand behind India's largest outdoor LED screen, India's tallest outdoor LED screen, India's first floating outdoor LED screen, and more. […]
Billboard Insider interviewed Patrick Martucci, MediaMark’s Chairman and CEO. MediaMark Factoring has developed a receivables purchase product allowing you to be paid 3 days after you post, thereby eliminating slow paying receivables all together. Tell us about Media Mark and why it was formed. […]
