Raw Feed & Search

What’s involved in buying programmatic DOOH as part of omnichannel campaigns (Broadsign)

by Quinn Mason. While traditional OOH and DOOH buying is still a mostly manual process between buyers and publishers, pDOOH utilizes DSP and SSP platforms to facilitate the transaction process. That means the entire buying process, from briefing through to approvals, operates in an entirely different way for direct and I/O sales in comparison to pDOOH. […]

broadsign.com · Promoted content
Wed, May 3, 2023 at 7:31 AM

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Why programmatic digital-out-of-home (DOOH) could be a cost-effective solution in times of tightening budgets (Hivestack via BandT)

Hivestack’s Managing Director, ANZ & SEA, Matt Bushby. Programmatic DOOH is ideal for helping marketers tread this fine line, combining the attention-grabbing nature of traditional out-of-home (OOH) with a data-driven approach to buying that enables marketers to maximise the potential of their budgets. […]

bandt.com.au
Wed, May 3, 2023 at 12:17 AM

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ANZ market: Despite the decline from government spending, outdoor delivered the best result among all media in March (Mumbrella)

by NICO ARBOLEDA. Advertising spend in Australia has declined year-on-year for the first quarter of 2023 following an unusually high-spending 2022, according to Standard Media Index. SMI found advertising revenue across Australia declined 5.1% in the quarter ended March 2023, thanks to reduced spending from the government category. […]

mumbrella.com.au
Tue, May 2, 2023 at 7:58 PM

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COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11 (16:9)

This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in ... […]

sixteen-nine.net
Tue, May 2, 2023 at 7:57 PM

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PATTISON Outdoor becomes exclusive provider of bus advertising in Greater Toronto Area

PATTISON Outdoor Advertising, Canada’s Out-of-Home advertising company, is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay to its transit portfolio. The 5-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. […]

Pattison
Tue, May 2, 2023 at 7:56 PM

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Seeking Alpha analyst gets this wrong: OOH REITs’ ad revenue may be erratic, but maintenance capital expenditures are not (Billboard Insider)

Seeking Alpha has published a report by Brad Thomas titled Who’s Betting on Billboards. Thomas is a good analyst but he gets this wrong. “…because billboard REITS are essentially in the advertising business, there are erratic capexp requirements” Out of capital spending is not erratic. […]

billboardinsider.com
Tue, May 2, 2023 at 7:55 PM

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Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research (16:9)

The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home ... […]

sixteen-nine.net
Tue, May 2, 2023 at 7:50 PM

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Canadian Out-of-Home Awards Gala by COMMB May 25, 2023 in Toronto

The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) will present the first annual Canadian Out-of-Home Awards in collaboration with their OOH operator members. The awards gala will be an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. […]

commb.ca
Tue, May 2, 2023 at 5:00 PM

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JCDecaux deploys digital signage in Sydney Trains’ walk-through tunnel between Wynyard train station and Barangaroo (Adnews)

JCDecaux and Westpac have a seven-year partnership for the tunnel, where Westpac will display advertising for 75% of the time. The remaining 25% is committed to Dyson up until 2024 to showcase its flagship store on George Street, Sydney. […]

adnews.com.au
Tue, May 2, 2023 at 4:52 PM

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National campaign for Maybelline New York Falsies Surreal Extension Mascara is the biggest 3D Out of Home campaign in any market

3D Out of Home at scale: Kinetic and DOOH.com deliver world’s largest 3D OOH campaign for Maybelline New York Falsies Surreal Extension Mascara.   Kinetic, DOOH.com and EssenceMediacomX have launched a major national 3D Out of Home campaign for Maybelline New York Surreal Falsies Mascara. […]

Kinetic/DOOH.com
Tue, May 2, 2023 at 4:33 PM

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What Our New Dog Taught Me About the Value of Out of Home Media (EMC Outdoor)

by Matthew Noll. If any of the brands at the pet store had done even the slightest bit of Out of Home in my area I would have had some familiarity with them. They didn’t. […]

emcoutdoor.com
Tue, May 2, 2023 at 2:23 PM

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Uniguest Goes Back To Future: Enabling Digital Signage On Hotel Business Center Screens (16:9)

The hospitality-centric digital signage solutions firm Uniguest has done a little back to the future thing, adding a digital signage mode to business center ... […]

sixteen-nine.net
Tue, May 2, 2023 at 8:47 AM

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Tim Horton’s, Google, Nestle and Senior Agency Leaders to Headline DPAA Canada Summit

June 14 Event to Take Place at Scotiabank Theater in Toronto   NEW YORK – May 2, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and details for its Canada Summit to be held on June 14 at the Scotiabank Theater. […]

dpaaglobal.com
Tue, May 2, 2023 at 7:24 AM

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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By (16:9)

This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through ... […]

sixteen-nine.net
Tue, May 2, 2023 at 5:26 AM

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Madrid Metro Upgrading Passenger Info Platform To Make Screens Smarter (16:9)

There are stories all the time about big mass transport venues that undergo renovations, upgrades and expansions, putting in big screens and flashy experiential ... […]

sixteen-nine.net
Tue, May 2, 2023 at 4:58 AM

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