By Hamza Fazal. Depending on the cycle and the location of the billboard, the cost of a billboard in Times Square may vary dramatically. For instance, a takeover of One Times Square may cost roughly $400,000 for a four-week cycle, while the twin enormous billboards on the other side may cost around $250,000 for the same period. […]
Many people are still unfamiliar with OOH advertising and how it works, so to get a better understanding, we analysed what people are searching online to find any trends that are emerging. […]
Mark Alberhasky's stepdaughter Izzy was in great need of a kidney. Mark called me to ask if I had any ideas in how to get the word out. I said of course, she needs billboards, let me make some calls. […]
To cut through the noise, marketers can’t just rely on the show-stopping nature of 3D digital screens. They also need to be able to measure their impact and pivot campaigns in order to maximize audience targeting. This is where programmatic DOOH’s data-driven approach again allows marketers to elevate their 3D activations. […]
by Fabian Robinson. OOH data collection is based on audience measurement techniques, such as traffic and footfall counts. Exposures can be tracked from mobile devices passing through an OOH unit. […]
Brad Cooper, banking expert and editor at ATM Marketplace. There's been some news recently about several big name banks like Silicon Valley Bank and Signature Bank, and they collapsed. And that was due to the fact that these banks took out some risky investments. […]
In the US market, billboard advertising within Vistar’s campaign activations in 2022 drove a: Lift in awareness on 72% of campaigns; Lift in consideration on 82% of campaigns; Lift in intent on 79% of campaigns; Lift in foot traffic on 67% of campaigns; Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications. […]
QSR giant Wendy’s is going to pilot an AI-driven bot that will handle the voice ordering process in drive-thru lanes, with the goal of ... […]
NEW YORK – May 8, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers for its Advertising Week session focused on Leadership in the OOH industry. Advertising Week Europe is being held at Picturehouse Central in London. […]
North Carolina billboard owners would be able to prune more trees along NC highways under a bill approved by the House. The bill would expand the “view zone” for each billboard, allowing companies to remove trees and vegetation from state right-of-way up to 500 feet from the sign. […]
Outdoor media company QMS has won the tender to manage the Australian Rail Track Corporation’s (ARTC) out-of-home assets in Sydney. The appointment, which followed a competitive process, covers 10 large format billboards in Sydney. Key locations include Princes Highway, Tempe, along with Joseph Street, Lidcombe, and Marrickville Road, Sydenham. […]
NEW YORK--Digital Outdoor Advertising has appointed Al Leisengang as Chief Revenue Officer. Leisengang brings 20 years of sales experience in strategic planning, revenue growth and profitability to his new role. He will be responsible for overseeing Digital Outdoor Advertising's strategy to drive growth and innovation across all its business lines. […]
Real-time bidding is an important part of the modern programmatic advertising process. In a nutshell, programmatic advertising and real-time bidding ensure that consumers receive relevant, targeted advertisements as soon as they click on a webpage. Plus, they enable advertisers and marketers to bid for publishers’ ad inventory through a near-instantaneous, automated bidding process. […]
OOH TV has been around for a lot longer than you think. Pubs, gyms, and student unions have been entertaining crowds with TVs for years. More recently, you will have seen tactical, large modular screens showing live sport and entertainment for outdoor crowds. […]
Much has been written and discussed about the potential and use of AI for business and marketing, but far less has been written covering ... […]
