Wednesday, November 6, 2024

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Wednesday, September 4 Wed, Sep 4

Tuesday, September 3 Tue, Sep 3

Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader)

Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. […]

the-media-leader.com
Tue, Sep 3 at 2:31 PM

Home Depot’s retail media network is using Pentaleap’s algorithm to increase the relevance of its ads (Chasin Store Age)

Dan Berthiaume. Since incorporating Pentaleap's platform into its sponsored products strategy, The Home Depot says it has delivered ads that align more closely with shopper needs by highlighting the right products at the right time. According to Home Depot, advertisers have already observed an uptick in returns on ad spend. […]

chainstoreage.com
Tue, Sep 3 at 2:23 PM

DOOH Opportunities for Performance Marketers: Webinar by DPAA

Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members   NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study. […]

dpaaglobal.com
Tue, Sep 3 at 12:10 AM

Monday, September 2 Mon, Sep 2

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