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Clear Channel Outdoor’s study says brands should use CCO’s OOH advertising capabilities this holiday season (OAAA)

Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor. These insights demonstrate the power of OOH advertising and how that power can be fully maximized by combining proximity and audience-based targeting to capture consumers from near and far. This dual approach also maximizes the reach and impact of campaigns by ensuring strategic ad placement and demographic targeting. […]

oaaa.org · Promoted content
Thu, Oct 31, 2024 at 12:10 AM

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The differences between Australian and US retail media networks (BandT)

Op-ed by Nick Hinsley, chief revenue officer, Zitcha While e-commerce has traditionally been the primary focus for many US retailers over the past decade, it’s starting to plateau and there are rapidly accelerating plans to maximise value across their retail media channels, in particular their physical stores – enter in-store retail media. […]

bandt.com.au
Wed, Oct 30, 2024 at 11:11 PM

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Lots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls (16:9)

Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as ... […]

sixteen-nine.net
Wed, Oct 30, 2024 at 9:07 PM

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How H&M is using digital signage to turn its stores into social spaces (Invidis)

by Florian Rotberg. In the flagship store in Stockholm, H&M presented the first sustainability concepts that feature lots of digital signage displays. Now H&M is back in the legendary shopping street in the heart of Stockholm and is reopened its doors for a new, upscale shopping experience. […]

invidis.com
Wed, Oct 30, 2024 at 7:27 PM

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Australia’s most popular OOH locations (AdNews)

By Jason Pollock. Out-of-home (OOH) has throughout 2024, like in years past, emerged as one of the most resilient sectors of the Australian advertising industry. […]

adnews.com.au
Wed, Oct 30, 2024 at 4:16 PM

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OOH ad sales: How to handle the “Call me Back in 2025” stall (Billboard Insider)

Charlie Callari. One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. […]

billboardinsider.com
Wed, Oct 30, 2024 at 12:14 AM

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DPAA’s November Retail Media Month

Global Webinars, London Town Hall, Articles and Digital Resources Highlight Power of Retail Media and In-Store Retail Networks in Digital Out of Home (DOOH) Advertising  Ecosystem Events and resources for the month include:   November 6, 8amPT/11amET/4pmGMT – A Dell Case study, presented by Displayce, on how programmatic DOOH can support brand marketing within retail media environments. […]

dpaaglobal.com · Promoted content
Wed, Oct 30, 2024 at 12:11 AM

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Super Typhoon Leon Making A Halloween Visit To Taiwan (16:9)

Today was supposed to be another big day in Taiwan visiting display manufacturers and talking about future technologies for a big report I am ... […]

sixteen-nine.net
Wed, Oct 30, 2024 at 12:10 AM

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Charlotte’s NASCAR Track Upgrades To 200 Foot Wide LED Board (16:9)

Charlotte Motor Speedway in North Carolina has lit up one of the larger LED displays on the planet – a 200 foot wide by ... […]

sixteen-nine.net
Wed, Oct 30, 2024 at 12:10 AM

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New ChromeOS hardware for digital signage to be launched (Invidis)

by Florian Rotberg. Google’s commitment to ChromeOS in the digital signage market needs no further proof by this point. Among integrators, CMS developers, and end customers, word has gotten around that ChromeOS is indeed a viable alternative to Microsoft Windows, Linux-based SoC operating systems from Samsung, LG, and others, as well as Brightsign. […]

invidis.com
Tue, Oct 29, 2024 at 5:51 PM

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This digital billboard took eight days from the initial call to installation (Billboard Insider)

When a last-minute lease opportunity arose, Gordon Outdoor’s team turned to Media Resources for help. Jeff Gordon, Owner of Gordon Outdoor, reached out to Jeff Rushton, President and CEO of Media Resources, to assess the feasibility of creating a custom digital display measuring 24 feet high by 36 feet wide. […]

billboardinsider.com
Tue, Oct 29, 2024 at 5:46 PM

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What OOH ad buyers wish OOH sales reps knew – Part 1 (Billboard Insider)

Kevin Gephart. To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. […]

billboardinsider.com
Tue, Oct 29, 2024 at 5:40 PM

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Many baby boomer-owned AV businesses lack succession plans, making them prime candidates for acquisition (Commercial Integrator)

Ari Fuchs, managing director of The DAK Group.. Furthermore, the rapid evolution of technologies, along with the growing complexity of IT infrastructure, has created a demand for deeper expertise and more specialized competencies. […]

commercialintegrator.com
Mon, Oct 28, 2024 at 4:47 PM

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Despite lack of measurement, some brands turn to OOH as online ad rates rise due to political advertising (Modern Retail)

By Gabriela Barkho. With the election quickly approaching, some companies are facing more expensive digital ad rates as political candidates and retailers battle for Americans’ attention. In turn, some are trying to break away from the pack by also running analog holiday campaigns through out-of-home, direct mail and print. […]

modernretail.co
Mon, Oct 28, 2024 at 4:39 PM

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JCDecaux will not pursue the acquisition of Clear Channel Spain business

JCDecaux SE (Euronext Paris: DEC), announced on 30 May 2023 that it had signed an agreement with Clear Channel Outdoor Holdings, Inc. to acquire its business in Spain through the acquisition of the entire share capital of Clear Channel Spain, subject to approval by the Spanish competition authority (Comisión Nacional de los Mercados y la Competencia, the "Spanish Authority"). […]

JCDecaux
Mon, Oct 28, 2024 at 3:14 PM

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