Definition and Purpose of an Insertion Order. An insertion order is a legal document that outlines the agreement between an advertiser and a publisher for a specific advertising campaign. It serves as a contract for the purchase of advertising space, essentially guiding the publisher on how to distribute the ads. […]
This integration further expands Clear Channel’s programmatic service in the market as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels. […]
An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens and Cooler Screens, the DOOH start-up that was retrofitting the store’s chiller sections with custom-made transparent LCD screens embedded in the doors. It’s a big freaking $200 million mess. […]
It was in my head as I briskly walked to beat the shuttle bus rider rush as Day 2 of InfoComm wound down that ... […]
Later this year, JOLT and TELUS will begin installing their network of EV charging stations across Canada which will include TELUS’ public Wi-Fi service. […]
One of the key suppliers of liquid crystal technology for flat panel display makers has pretty much confirmed what we all sort of know ... […]
Out of Home Creative Founder and Chief Creative Officer Melody Roberts. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient abstract backgrounds. […]
In 2023, the transit tracking application, TransSee, partnered with PATTISON to increase visibility and tracking of transit vehicles. Tracking the weekly movements of transit vehicles can be tricky but TransSee makes it easy with its GPS enabled tracking software. […]
Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA). As brands, agencies and media companies work towards integrating and adapting to the latest emerging technologies, OOH has been evolving right alongside them. […]
Welcome to the next segment in our monthly series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this issue, we’re focusing on the vibrant cityscape of Atlanta and the myriad OOH media options available to marketers. […]
Jim Wilson, CEO of Talon US. Audiences continue to shift away from linear TV, with large subsets of younger audiences now unreachable on traditional broadcast. In parallel, marketers are re-evaluating their digital and social media spending with IDFA privacy changes and cookie-based targeting going away. […]
Last week’s InfoComm in Orlando, Florida had just shy of 30,000 attendees, more than a third of them first-timers. When the show shut down ... […]
The Taiwan-based single-board computer maker AAEON has announced a teeny new micro PC it says is aimed at low-cost applications like digital signage, but ... […]
JCDecaux Norge AS has won an exclusive 6-year (plus a 2-year extension option) advertising contract with Sporveien Media AS – the company governing the advertising concessions for public transport in the greater Oslo region – with a population of over 1.3 million. The contract includes advertising rights on all buses, trams, and the Oslo metro – trains and stations. […]
Richard Rothfelder. The Legislature passed a couple of bills that, while probably not originally intended to directly affect the billboard industry, are very likely to do so. The first bill that could have an impact on the industry is HB 2127, which could invalidate certain local sign regulations that conflict with billboard owners’ rights afforded under the Texas Highway Beautification Act. […]
