Raw Feed & Search

JCDecaux integrates its street furniture screen inventory in Brasil with Google’s omnichannel programmatic platform (Market Hub)

JCDecaux, the Out of Home (OOH) media company, has integrated its portfolio with Google’s programmatic media solution, Display & Video 360 (DV360), made possible through VIOOH, a digital platform premium of OOH and world leader in Supply Side Platform (SSP). […]

markethub.androidfinal.com.br
Thu, Jun 22, 2023 at 4:43 PM

Permalink

US OOH ad operator AllOver Media purchases truck media company Boxi

LOS ANGELES, June 22, 2023 -- AllOver Media, the company that calls itself "the largest multi-platform Out-Of-Home (OOH) media company in the U.S.," has acquired Boxi, that calls itself "the nation's largest tech-infused truck media company. […]

Boxi
Thu, Jun 22, 2023 at 4:34 PM

Permalink

ANA Study on Programmatic Fraud is Good News for OOH (Billboard Insider)

The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait headlines. […]

billboardinsider.com
Thu, Jun 22, 2023 at 4:03 PM

Permalink

Clever London Underground DOOH Campaign Adds 1960s Feel To Escalators (16:9)

Hat Tip Damian Rezner for noticing this … This is a campaign in the London Underground system aimed at helping people living with dementia ... […]

sixteen-nine.net
Thu, Jun 22, 2023 at 11:24 AM

Permalink

ClearLED Seeing Interest, Demand For Its Micro Mesh LED Displays From Designed Space Community (16:9)

There was a lot of fantastic display technology on show last week at InfoComm in Orlando, but the dozens of LED manufacturers who were ... […]

sixteen-nine.net
Thu, Jun 22, 2023 at 10:58 AM

Permalink

AI is commanding attention in Cannes through panels, dealmaking and OOH advertising (AdAge)

By Asa Hiken and Brian Bonilla. As AI spreads through adland, the technology has arrived at the Cannes Lions International Festival of Creativity, where it attracts attention in the form of panels, out-of-home advertising and more... […]

adage.com · Promoted content
Thu, Jun 22, 2023 at 10:37 AM

Permalink

You can use this in your sales pitch: StackAdapt describes the benefits of programmatic DOOH advertising and its tech (Campaign)

Jasper Oswin, Senior sales director, EMEA, StackAdapt. What makes this channel uniquely versatile is that it can be leveraged to cast a wide net that reaches a broad audience, which is ideal for brand awareness. Or advertisers can target a more niche audience by layering in targeting tactics – like with geotargeting which will maximise the chance of a conversion. […]

campaignlive.co.uk · Promoted content
Thu, Jun 22, 2023 at 12:10 AM

Permalink

Samsung display tech wins 7 awards at InfoComm 2023 (Samsung)

One of the winners at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events. […]

news.samsung.com
Thu, Jun 22, 2023 at 12:10 AM

Permalink

Omnichannel retail marketing firm Neptune Retail Solutions acquires shopper marketing company Quotient for approximately $430 million

SALT LAKE CITY & JERSEY CITY, N.J.--Quotient Technology Inc. (NYSE: QUOT) (“Quotient”), a digital promotions and media technology company, and Neptune Retail Solutions (“Neptune”), an omnichannel retail marketing company with a network of in-store and digital solutions, have signed a definitive agreement to combine through Neptune’s all-cash acquisition of Quotient. […]

Quotient
Wed, Jun 21, 2023 at 10:50 PM

Permalink

Who Makes What at the US Public Out-of-Home Companies (Billboard Insider)

We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down. Reilly should be paid more and the other CEOs should be paid less. […]

billboardinsider.com
Wed, Jun 21, 2023 at 6:20 PM

Permalink

Invidis Consulting says Cooler Screens concept may be flawed (Billboard Insider)

The retail media provider Cooler Screens, which has a lot of investor capital, equips POS refrigerated cabinets with display doors that show the product range as well as advertising. But consumers and, surprisingly, retail companies are increasingly resisting the big screens, while advertisers are enthusiastic about the retail media offering. […]

billboardinsider.com
Wed, Jun 21, 2023 at 6:15 PM

Permalink

Just Keep Zooming In On Visuals With This Large Format Interactive Display Software (16:9)

One of the more compelling interactive display solutions I’ve ever seen made me say Oh Wow! when I first saw it 10-plus years ago, ... […]

sixteen-nine.net
Wed, Jun 21, 2023 at 8:45 AM

Permalink

More Video – All Three Sequences – From InfoComm 2023 Digital Signage Mixer (16:9)

Here is another video from last week’s mixer in Orlando during InfoComm 2023, shot and uploaded by Hao Le of the Toronto interactive software ... […]

sixteen-nine.net
Wed, Jun 21, 2023 at 8:05 AM

Permalink

Key takeaways from the World Out of Home (WOO) Global Summit in Lisbon (Hivestack)

One important takeaway was the growing use of automation in the OOH space. Industry leaders highlighted the need to embrace technology and automate processes to make advertising operations more efficient. By using data, automation and machine learning, advertisers can make smarter decisions and run more successful campaigns. […]

hivestack.com
Wed, Jun 21, 2023 at 12:10 AM

Permalink

How CPG marketers can use DOOH advertising to reach consumers on their path to purchase (Vistar Media via Open Mic)

by Andrew Golden. Consumer packaged goods (CPG) marketers have a tough job — addressing changes in consumer behavior, climbing inflation rates and an ever-growing number of competitors vying for shopper attention are just a few of their common challenges. In addition, the traditional buyer’s journey (see an ad, buy a product) is long gone. […]

thedrum.com · Promoted content
Wed, Jun 21, 2023 at 12:10 AM

Permalink