By Aaron McKee, CTO at Blis. The prevalence of OTT, DOOH, CTV and mobile presents a unique opportunity to reach a wider audience and build your brand. However, running ads on multiple channels to connect with customers at different touchpoints traditionally requires complex planning and activation strategies. […]
Pia Petersen, Managing Director, Ocean Outdoor Denmark. From bold 3D digital illusions and special effects to giant analogue formats, digital advancements and technologies such as artificial intelligence, augmented reality and virtual reality are driving exponential success for OOH. […]
For brands and advertisers, the Port Moresby screen is prime advertising real estate. In operation since September 2022, the large-format display sits just a stone’s throw from Port Morseby’s downtown core and overlooks the ocean, it’s no wonder that this large-format display is getting everyone talking. […]
Jonas Glad, CEO at Doohclick AB. The Gods weren’t smiling on the British Isles earlier this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative. […]
By Catherine Perloff, Adweek staff reporter. Despite being a place for buzzy brands to advertise, the process of buying ads on the MTA has remained low-tech, with inventory only available via directly sold insertion orders. […]
by Ariana Perez-Castells. Philly has some of the country’s most congested roads. That’s great news for billboard advertisers. […]
Brian Coleman, CFO, Clear Channel Outdoor. Unfortunately, after — shortly after it was launched, there was some geopolitical events, including the invasion of Ukraine, that caused us to pivot on the process we were undergoing and prioritized the lower-margin noncore to Europe businesses, which we continue to look at. In fact, we successfully closed the sale of Switzerland at the end of March. […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 1st Quarter 2023 financials. […]
Lisa & Dan Nausley. If features and benefits don’t persuade people to buy, what does? The answer lies in emotions. […]
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with ... […]
Youngji Moon, Programmatic Trader at GroupM. We recently ran an ad campaign for a world-famous sports apparel company. The advertiser was targeting young people who were interested in running and encouraged them to participate in a marathon. […]
One of our advertisers (WAAVE Medical Marijuana Dispensary) received notice on Friday, May 12, 2023, from the Maryland Cannabis Administration, stating that they must sign an attestation that they will comply with the new advertising regulations that were part of the lager cannabis reform bill that passed and was signed by the Governor last week (please see page 82 in the following link for the advertisement regulations: https://mgaleg.maryland.gov/2023RS/Chapters_noln/CH_254_hb0556e.pdf) Based upon this signed legislation from the Governor of Maryland, the State is banning OOH: “ENGAGE IN ADVERTISING BY MEANS OF PLACING AN ADVERTISEMENT ON THE SIDE OF A BUILDING OR ANOTHER PUBLICLY VISIBLE LOCATION OF ANY FORM, INCLUDING A SIGN, A POSTER, A PLACARD, A DEVICE, A GRAPHIC DISPLAY, AN OUTDOOR BILLBOARD, OR A FREESTANDING SIGNBOARD. […]
SignValue has prepared the following analysis of OUTFRONT’s 1st Quarter 2023 financials. […]
Image via Twitter – credit Vincent_Teoh The Society for Information Display’s annual display nerd fest – called Display Week – is on this week ... […]
One of the biggest challenges with putting digital displays in retail at the point of decision for shoppers – in the aisles and in ... […]
