Lisa & Dan Nausley. The economic landscape in 2023 is as uncertain and volatile as it was in 2020, once the initial shock of the shutdown wore off. How Healthy Are Your Pipelines? […]
Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital ... […]
McDonald’s programmatic DOOH interactive campaign resulted in over 2 million participants. Campaign Details. In order to better understand their customers' habits, McDonald’s Japan launched an internal study to find patterns of purchasing behaviour and menu choices at their restaurants. […]
Orlando-based software and services provider Xpodigital has developed an interesting, and patented, capability for quickly revising announcements and calls to action on networked screens ... […]
The last time the global Out of Home industry gathered in Europe for annual Congress was back in 2018, in Sorrento when we were known as FEPE International (Federation European Publicite Exterieur) referencing our European roots from foundation in 1959. Since then, a lot has changed. […]
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups. […]
Entries are now being accepted for the global Digital Signage Awards – a judged program that recognizes the best work and new innovations surrounding ... […]
A Hong Kong-based company has adapted conventional LED technology to create a hardware and software system that produces large-format volumetric displays that genuinely have ... […]
Here’s a different take on wrapping support columns inside a building with LED – oval halos on a pair of concrete columns at Montreal’s ... […]
Remi du Preez, managing director at Polygon. Conventional’ digital channels allow access at scale as well as advanced targeting and measurement. For advertisers, this means that they can serve advertisements to a pre-defined target audience, creating parameters that reduce the amount of media wastage and maximise bang for buck. […]
NEW YORK, June 01, 2023 -- Vistar Media, a marketplace for programmatic digital out-of-home (DOOH), has launched Vistar Verify, a new program that establishes a set of measurable quality standards for digital out-of-home inventory. Vistar Verify creates a shared definition of quality that can be monitored fairly and objectively across all inventory in the Vistar marketplace. […]
Jeremy Male, CEO of Outfront. When we look at the leverage in the business, ... we’ve got great liquidity right now. […]
January - March 2023: Net sales increased by 7.5% to SEK 119.6 (111.2) million; SaaS revenues increased by 6.4% to SEK 50.0 (47.0) million; EBITDA amounted to SEK 3.8 (5.4) million; Adjusted for non-recurring items, EBITDA amounted to SEK 10.1 (14.4) million; ARR amounted to SEK 195.4 million compared with SEK 197.7 million in the previous quarter; Operating profit amounted to SEK -6.5 (-4.5) million. […]
Getting a good read on what’s happening with digital signage businesses isn’t always easy because most of the solutions providers are private firms, so ... […]
HONG KONG, May 31, 2023 -- Vpon Big Data Group (Vpon), a big data company in Asia, has partnered with VIOOH, the digital out-of-home advertising supply-side platform. This collaboration will use Vpon's diverse and extensive mobile data and AI creative technology, "InVnity", along with VIOOH's global digital outdoor advertising programmatic inventories. […]
