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Sold out: Out-of-Home Day by Advertising Club of Toronto – November 04, 2024

This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them. […]

adclub.ca · Promoted content
Fri, Nov 1, 2024 at 4:20 PM

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Huntington Billboards acquires 176 interstate signs from Moreland Signs (Billboard Insider)

This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) enhancing the company’s ability to serve its advertising clients with greater reach and impact. The newly acquired assets add to Huntington Billboards’ extensive portfolio, which now includes over 4,000 billboard displays across 14 states. […]

billboardinsider.com
Fri, Nov 1, 2024 at 4:14 PM

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Clear Channel Outdoor reports US revenue up 5%, explains reasons for failed Spain sale (Billboard Insider)

Clear Channel Outdoor CEO Scott Wells. Negotiations for the sale of Europe north are continuing and we remain committed to exiting Europe at a price that reflects the value being delivered by this business. […]

billboardinsider.com
Fri, Nov 1, 2024 at 4:11 PM

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OOH ad sales tips: Set a goal for “No” responses (Billboard Insider)

Lisa & Dan Nausley. Many salespeople approach calls with the aim of booking an appointment, but relying on an elusive “yes” can feel overwhelming and unproductive. Try focusing on collecting “no” responses instead. […]

billboardinsider.com
Fri, Nov 1, 2024 at 3:53 PM

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Samsung launches a new Seoul landmark by installing a 71.8-meter-wide outdoor LED display at Shinsegae Department Store (Samsung News)

Samsung Electronics has installed its Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul. Located within the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free outdoor advertising zone that enables creative and expansive installations. […]

news.samsung.com
Fri, Nov 1, 2024 at 3:46 PM

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Dutch AV integrator joins the ranks of 9000 companies that meet high standards for social and sustainable business practices (Invidis)

First Impression Audiovisual, a digital signage integrator based in the Netherlands, is now among the among the 9,000 organizations worldwide with B Corp (Benefit Corporation) certification. The Pennsylvania-based non-profit B lab awards this label to companies that meet high standards for social and sustainable business practices. […]

invidis.com
Fri, Nov 1, 2024 at 3:38 PM

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Videri wins the Digital Signage Technology 2024 award by AV Magazine (AVInteractive)

Digital Signage Technology of the Year – sponsored by Midwich: Videri Spark Series Digital Canvas, Videri. All of our awards are independently judged by a panel of senior representatives from end-user organisations, consultants and key industry players. Digital Signage Project of the Year:  Fira de Barcelona South Access Welcome Screen, Integrated Systems Events. […]

avinteractive.com
Fri, Nov 1, 2024 at 2:25 PM

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Talon pitches its programmatic DOOH advertising capabilities for the holiday season in Ireland (Adworld)

Eoin Carroll is Programmatic Lead at Talon. We’ve already spoken about real-time triggers, however, one of the main benefits of PrOOH is the ability to target specific audiences based on their behaviours. This can be especially useful during the winter season when brands are all competing for the attention of Christmas shoppers. […]

adworld.ie · Promoted content
Fri, Nov 1, 2024 at 12:10 AM

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German DOOH network operator Ströer acquires RBL Group to strengthen its out-of-home advertising business

Cologne, October 31, 2024 EQS-News: The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today and will include the company in its basis of consolidation from this point. RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. […]

Ströer
Thu, Oct 31, 2024 at 7:27 PM

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Clear Channel Outdoor (CCO) Reports Q3 Loss, Tops Revenue Estimates (Yahoo Finance)

Zacks Equity Research. Clear Channel Outdoor (CCO) came out with a quarterly loss of $0.07 per share in line with the Zacks Consensus Estimate. This compares to loss of $0.12 per share a year ago. […]

au.finance.yahoo.com
Thu, Oct 31, 2024 at 4:05 PM

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LED takes centre stage in ‘the world’s most advanced store’ (AVInteractive)

By Guy Campos. A new immersive retail store which will create pop-up experiences for major brands is reported to contain than 400 sq metres of LED displays, AI and camera technology. Futures Stores in London opened this week with Intel as the first tenant, selling newly launched AI PCs and letting customers play games live in store. […]

avinteractive.com
Thu, Oct 31, 2024 at 4:00 PM

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Diversified Relocates From New Jersey To Plano, TX; Opens Tech-Filled New HQ (16:9)

One of the biggest AV/IT systems integrators in the U.S. has relocated from its first and longtime home in New Jersey to the Dallas ... […]

sixteen-nine.net
Thu, Oct 31, 2024 at 12:17 AM

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How to measure attribution in DOOH advertising (Broadsign)

Aliya Sharif interviewed Ryan Pogy, Director of Data Partnerships at Broadsign. There are several strategies that advertisers can employ to measure the effectiveness of their DOOH campaigns, depending on their goals. But I’ll touch on the three most popular: Brand Lift Studies: This study measures the impact of your campaign on brand metrics like brand image, preference and consideration. […]

broadsign.com · Promoted content
Thu, Oct 31, 2024 at 12:14 AM

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One More Day In Taiwan (16:9)

This is what it looked like at about 8 last night under the canopy of the hotel I am at in Taipei this week ... […]

sixteen-nine.net
Thu, Oct 31, 2024 at 12:11 AM

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Fraudsters hijack Docusign to scam billboard operators (Billboard Insider)

Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases. The fraudsters have figured this out. Look at this screenshot of a fraudulent email Billboard Insider received yesterday. […]

billboardinsider.com
Thu, Oct 31, 2024 at 12:11 AM

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