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Friday, June 9, 2023 Fri, Jun 9, 2023

Cooler Screens sues Walgreens for $200 million for ending smart door agreement (Retail Touch Point)

By Nicole Silberstein. In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores. […]

retailtouchpoints.com
Fri, Jun 9, 2023 at 4:43 PM

Thursday, June 8, 2023 Thu, Jun 8, 2023

Programmatic DOOH campaign study: Unilever campaign in Turkey, by Mindshare (Awarion)

Unilever and their media agency, Mindshare, ran programmatic OOH campaigns with Awarion to identify the right audiences and moments for their many of their 20+ brands in Turkey. First party data, weather conditions, events and other data points drive their campaigns across three media owners and hundreds of screens. Video in Turkish. […]

awarion.com · Promoted content
Thu, Jun 8, 2023 at 12:10 AM

Wednesday, June 7, 2023 Wed, Jun 7, 2023

Lack of knowledge still a barrier for advertisers to start using OOH (Billboard Insider)

Katy Conway, 75Media. An analysis of internet search terms relating to OOH (out-of-home) advertising has shown that there are still a lot of people unsure about what the industry involves and how it works. According to analysis from outdoor advertising operator 75Media, simple questions around what OOH is and how much it costs dominate the related search terms. […]

billboardinsider.com
Wed, Jun 7, 2023 at 4:54 PM

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