Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of ... […]
Nicola Fox, head of programmatic at Talon. Programmatic out-of-home beats digital and social in effectiveness benchmarks. Inflation, recession and supply chain issues show no sign of going away as 2023 continues and for both brands and consumers, every penny counts. […]
PHILADELPHIA, June, 2023 -- VSBLTY Groupe Technologies Corp. […]
My first reaction to this interesting set-up in a common area of a corporate campus is “Hmmm ….” Like tilting my head and rubbing ... […]
By Navkiran Dhaliwal. E-paper consumes less energy and provides enhanced readability than other types of displays. But every technology comes with cons also. […]
OUTFRONT is one of the leading OOH media owners in the US, with inventory across roadside digital billboards in various markets, transit shelters, urban panels and spectaculars. We provide an integrated and targeted platform to connect brands to their desired audiences, as they go through their daily journeys. […]
JCDecaux, the Out of Home (OOH) media company, has integrated its portfolio with Google’s programmatic media solution, Display & Video 360 (DV360), made possible through VIOOH, a digital platform premium of OOH and world leader in Supply Side Platform (SSP). […]
LOS ANGELES, June 22, 2023 -- AllOver Media, the company that calls itself "the largest multi-platform Out-Of-Home (OOH) media company in the U.S.," has acquired Boxi, that calls itself "the nation's largest tech-infused truck media company. […]
The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait headlines. […]
Hat Tip Damian Rezner for noticing this … This is a campaign in the London Underground system aimed at helping people living with dementia ... […]
There was a lot of fantastic display technology on show last week at InfoComm in Orlando, but the dozens of LED manufacturers who were ... […]
By Asa Hiken and Brian Bonilla. As AI spreads through adland, the technology has arrived at the Cannes Lions International Festival of Creativity, where it attracts attention in the form of panels, out-of-home advertising and more... […]
Jasper Oswin, Senior sales director, EMEA, StackAdapt. What makes this channel uniquely versatile is that it can be leveraged to cast a wide net that reaches a broad audience, which is ideal for brand awareness. Or advertisers can target a more niche audience by layering in targeting tactics – like with geotargeting which will maximise the chance of a conversion. […]
One of the winners at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events. […]
SALT LAKE CITY & JERSEY CITY, N.J.--Quotient Technology Inc. (NYSE: QUOT) (“Quotient”), a digital promotions and media technology company, and Neptune Retail Solutions (“Neptune”), an omnichannel retail marketing company with a network of in-store and digital solutions, have signed a definitive agreement to combine through Neptune’s all-cash acquisition of Quotient. […]
