Leonor Guedes. Direct View LED displays can offer truly immersive experiences, but working with this innovative technology comes with a set of key considerations that are crucial to assess when starting a DV-LED project. So, what are the important factors to ensure a successful implementation? […]
The revenue of the OOH Media segment rose by 5.7% in the first half of 2023, from EUR 339m to EUR 358m. Driven in particular by strong growth in the Digital OOH product group, which was up by 24% (31% in Q2), the segment comfortably surpassed the performance of other advertising categories, with TV down by 9.1% and online down by 3.4% according to data from Nielsen. […]
GLENDALE, Calif.-- Loop Media, Inc. ("Loop Media") (NYSE American: LPTV is a free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses. […]
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the ... […]
Kevin Gephart. Intelligent cold calling is alive and well and it’s one of the tools in the toolbox….You’ve got referrals you’ve got networking you’ve got e-mail marketing social media you’ve got affinity group marketing. Those are all tools but cold calling is the one that really relies on your initiative…My father used to say do something even if it’s wrong. […]
The JCDecaux PROGRAMMATIC Campaign of the Year Award is being introduced to celebrate brands that are developing strategic, creative and innovative programmatic digital Out-of-Home campaigns. […]
By Jasmine Sheena. “Over the last 12 to 18 months, we’ve seen tremendous interest and growth in anamorphic 3D billboards,” one out-of-home exec told us. Two years ago, a massive 3D cat showed up on a billboard in Tokyo. […]
By Gillian Follett. The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. TikTok identified nearly 2 billion digital-out-of-home screens around the globe that the platform could run its videos on, including gas station TVs and Redbox kiosks. […]
Airports recovering. Billboards and northern Europe ho-hum. Southern Europe underperforming and on the way out. […]
Munich-based consulting and publishing firm invidis has released the latest results from the digital signage and Digital Out Of Home “Business Climate Index” it ... […]
Lifers in this industry have been watching the slow but steady evolution and maturity of electronic paper products. and are now seeing them get ... […]
Chris Bassler, Bassler & Co. I would define the insurance market place as constantly fluctuating between soft and hard markets. A soft market, which is sometimes called a buyer’s market, is characterized by stable premiums, broader terms of coverage, increased capacity, higher available limits and competition among insurance carriers for new business. […]
The Silicon Valley technology firm Leia, which is focused on 3D display hardware and content services, has acquired the Dutch specialty display manufacturer Dimenco, ... […]
This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter ... […]
SAN ANTONIO, Aug. 8, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") announced today that it will offer, subject to market and customary conditions, $500,000,000 aggregate principal amount of Senior Secured Notes due 2028 (the "Notes") in a private offering that is exempt from registration under the Securities Act of 1933, as amended (the "Securities Act"). […]
