Dylan Mabin, president of Geopath. The OOH industry now has the tools, metrics and data to help marketers understand impact. It’s not just about circulation counts anymore. […]
This year’s event will be the first exhibition held since China restored its global connections. In a joint effort with the China Mini/Micro LED display Industry branch of CVIA and CETA China Entertainment Technology Association, LED CHINA 2023 Shenzhen is going to show products and solutions through SIX exhibition topics extending from LED displays. […]
The marketing solutions firm Vericast has partnered with Intel on what’s described as a new, programmatically-enabled digital in-store retail media network, having come out ... […]
Quinn Mason. With EV charging times averaging 30 minutes or more, DOOH ads on EV charging networks offer brands longer opportunities for distraction-free engagement. Advertisers can also reach high-intent consumers where they shop, dine, and go to be entertained by activating ads on chargers at retail and business locations, like supermarkets, convenience stores, and big box retailers. […]
I go to nightclubs exactly never, so I am something far less than well-informed about the tech being used in these venues. But I ... […]
While much of the digital signage industry seems to be shifting to Android, dedicated devices like BrightSign and SpinetiX boxes, and special purpose operating ... […]
Vancouver-based CMS software firm TelemetryTV has pushed out a very nerdy announcement about making its platform and toolset “DevOps”-driven, making it more open and ... […]
Jesper A. interviewed Tom Goddard. TG: The point we need to make to advertisers is that OOH is the "one to many" medium in an age of one-to-one communication, mainly on the internet. […]
Dutch and global advertisers can now access Clear Channel’s DOOH inventory in the Netherlands via the Hivestack Supply Side Platform (SSP) AMSTERDAM, THE NETHERLANDS, MONTREAL, CANADA – June 21, 2023 – Clear Channel Netherlands, a leading Out of Home (OOH) media and infrastructure company, today announced a new partnership with Hivestack, the world’s leading, independent, programmatic DOOH ad tech company to offer programmatic DOOH advertising via the Hivestack SSP. […]
Moderator Heather Best, principal consultant at Diversified, opened the discussion by asking what clients should consider when choosing a system that will ensure longevity. "There're a few factors you need to consider," began Channel Account Manager at Spectrio, Pamela Lobaton. […]
Booths from digital signage, videowall and projection companies typically get the most attention, with passersby often stopping to take photos of these impressive displays. That was again the case this year, as display manufacturers stopped at nothing to bring impressive, jaw-dropping visuals to the more than 29,000 attendees. […]
Andy Goodman, Age Advertising. An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows up in the center of your windshield. […]
US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of ... […]
Jonas Glad, CEO at Doohclick AB. Around 93.5% of advertisers (figure is based on global ad spend by medium) don’t currently spend their budgets on OOH. And then there are those businesses only using internal and point of sale display but not OOH retail displays. […]
A couple of retail media network technology firms have “combined” – with NYC-based Neptune Retail Solutions reaching an agreement to acquire the Salt Lake ... […]
