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Val Morgan Outdoor launches a retail media network that includes 20 shopping centres in New Zealand (Stop Press)

VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō. The business has plans to deliver more than 50 shopping centres in New Zealand, featuring highly impactful formats designed for maximum cut-through. […]

stoppress.co.nz
Tue, Sep 10 at 12:17 AM

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Outfront CEO reveals the company’s priorities (Billboard Insider)

Outfront CEO Jeremy Male. 2025 priorities: adding digitals, reducing leverage and improving efficiency A key area of focus we will continue to be…digital development…it’s probably the best deployment of capital in terms of bang for the buck… we’ll continue to be focused on leverage… and…general operating efficiency… Recession risks? […]

billboardinsider.com
Mon, Sep 9 at 8:14 PM

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Daktronics’ quarterly revenue down 2.8% (Billboard Insider)

Billboard Insider’s take: US digital billboard maker Daktronics would have been profitable in the absence of a non-operating charge taken on a convertible note. The company has little debt and excellent liquidity (e.g. cash balances in excess of $97 million and an undrawn line of credit of $35 million). […]

billboardinsider.com
Mon, Sep 9 at 8:11 PM

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Western Sydney International Airport Launches Tender For Digital Out-Of-Home Advertising (Campaign Brief)

By Ricki Green. WSI CEO Simon Hickey said this is an exciting opportunity for out-of-home (OOH) digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport: “When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. […]

campaignbrief.com
Mon, Sep 9 at 8:10 PM

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Retail media networks need to differentiate themselves and work with third parties to win advertisers’ limited budgets (EMARKETER)

by Sara Lebow. Two in three advertisers don’t plan to invest in new retail media networks (RMNs) in the next couple of years, according to Association of National Advertisers (ANA) data. “The majority of dollars used to fund investments in retail media are being borrowed from existing budgets within advertisers’ organizations,” said our analyst Sarah Marzano. […]

emarketer.com
Mon, Sep 9 at 8:06 PM

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oOh!media launches immersive digital walkway at Melbourne Airport (Moodie Davitt Report)

by Martin Moodie in Hong Kong, China. Measuring the same length as an Airbus A350, the floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It welcomes 100% of international passengers arriving at Melbourne Airport (known locally as Tullamarine Airport), Australia’s largest 24-hour international gateway. […]

moodiedavittreport.com
Mon, Sep 9 at 5:08 PM

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South Africa’s Polygon adds Smart Boxes on Uber Eats’ delivery bikes to its programmatic DOOH network inventory (Media Update)

While bikes historically featured static OOH ads on delivery boxes, Du Preez says that this is the first that boxes have been digitised and programmatic Digital Out-of-Home (pDOOH)-enabled, allowing a more dynamic, responsive and engaging format. […]

mediaupdate.co.za
Mon, Sep 9 at 5:04 PM

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Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets (16:9)

Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built ... […]

sixteen-nine.net
Mon, Sep 9 at 6:30 AM

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Point-of-sale ads, OOH and cinema ads are among top five media favoured by consumers: Kantar Media Reactions Report 2024

Kantar’s 2024 analysis shows that point-of-sale (PoS) ads hold the top spot, replacing sponsored events in terms of consumer preference. PoS ads are seen as particularly trustworthy and useful and don’t hold negative connotations such as being intrusive. Other favoured channels include cinema ads, sponsored events, newspaper ads and out-of-home advertising. […]

kantar.com
Sun, Sep 8 at 3:28 PM

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You won’t find any DOOH companies in TechCrunch’s “Comprehensive list of 2024 tech layoffs” (Source: TechCrunch)

From major layoffs at Tesla, Amazon and Microsoft to small fintech startups and apps. Cody Corrall Alyssa Stringer. The tech layoff wave is still going strong in 2024. […]

techcrunch.com
Sun, Sep 8 at 3:25 PM

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Minnesota Department of Transportation required to remove political signage on state highways (West Central Tribune)

ST. PAUL — With the general election now less than 90 days away, the Minnesota Department of Transportation is reminding campaigners that state law prohibits placement of political or advertising signs in the highway right of way. […]

wctrib.com
Sun, Sep 8 at 3:15 PM

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BMW’s e-paper wrapped color-changing car will be mass-produced in 3-5 years (Invidis)

by Antonia Hamberger. The e-paper wrapping technology comes from Taiwanese manufacturer E Ink. It uses the same electrophoretic coloration as the full-color E Ink Spectra 6 technology, which is used for most color e-paper signage displays like those from PPDS or Sharp. […]

invidis.com
Sun, Sep 8 at 3:14 PM

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Ocean Outdoor Nordic extends contract with digital signage integrator Visual Art to supply screens and SaaS platform to power its network (Invidis)

by Balthasar Mayer. The new contract is valued at approximately 100 million Swedish kronor, or 9 million euros. Ocean Outdoor Nordic, DooH provider in Northern Europe and part of the Ocean Outdoor Group, has extended its cooperation with pan-European digital signage integrator Visual Art. […]

invidis.com
Fri, Sep 6 at 4:26 PM

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Sign Expo Canada to be held September 19 – 20, 2024 in Toronto

As the host of Sign Expo Canada, the national trade show for the sign industry, The Sign Association Of Canada (SAC-ACE) will feature the latest products, services and trends from industry suppliers at this annual show. […]

signexpocanada.ca
Fri, Sep 6 at 3:34 PM

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Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic? (16:9)

Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem ... […]

sixteen-nine.net
Fri, Sep 6 at 7:59 AM

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