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Eoin Carroll pitches Talon’s programmatic DOOH capabilities (AdWorld)

Eoin Carroll is Programmatic Lead with Talon. But what is PrOOH? Put simply, programmatic advertising is the automated buying and selling of ad inventory using technology and software – a supply-side platform (SSP) selling space from media owners, connected to a demand-side platform (DSP) buying advertising from brands and agencies. […]

adworld.ie · Promoted content
Sun, Sep 29 at 4:24 PM

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Ireland’s PML Group pitches its Liveposter R-OOH network “from Street right into Store” (AdWorld)

James Byrne, marketing manager, PML Group. At PML Group we have a deep data led understanding of how people live, work and play and what they think, feel and do. Combined with this, we have location data on every store in the country be it mall, supermarket, forecourt or convenience. […]

adworld.ie · Promoted content
Sun, Sep 29 at 4:16 PM

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LED Curtain Creates Ambient Three-Dimensional Low-Rez Visuals In Paris Concert Hall Lobby (16:9)

A three-dimensional display has to have some dimension and volume to be more than marketing 3D – though lots of 2D products trick the ... […]

sixteen-nine.net
Fri, Sep 27 at 8:07 AM

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US, UK and Australian OOH trade bodies publish unified standards for programmatic OOH trading (Outsmart)

OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. OOH screens and billboards can now be discovered, planned, traded, activated and reported using a common data driven trading standard. The features supported in OpenDirect include: Searching for managed product inventory and guaranteed deals. […]

outsmart.org.uk
Thu, Sep 26 at 9:52 PM

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Credit Markets Modestly Tightening (Billboard Insider)

Here are three charts which give an overview of trends in the credit markets. This is important to many out-of-home companies because they rely on bank financing to help fund capital expenditures and acquisitions. The first chart shows that a modest majority of lenders have been tightening their loans to commercial borrowers. […]

billboardinsider.com
Thu, Sep 26 at 9:50 PM

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Lamar Advertising extends stock and debt repurchase programs (Investing)

Lamar Advertising Co/NEW (NASDAQ:LAMR) has recently showed a robust financial performance, which may instill confidence in investors considering the company's extended repurchase initiative. With a market capitalization of $13.55 billion, Lamar's current P/E ratio stands at 26.74, reflecting a premium valuation relative to near-term earnings growth. […]

investing.com
Thu, Sep 26 at 4:22 PM

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DOOH campaign by US chip manufacturer AMD achieves 27% product awareness among young Germans (Invidis)

by Antonia Hamberger. Collaborating with the agency Havas Media, the US company has launched a comprehensive awareness campaign aimed specifically at young audiences in the German market. The campaign focused on three target groups: gamers, young professionals, and tech-savvy early adopters. […]

invidis.com
Thu, Sep 26 at 4:01 PM

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Watch: A Giant Butterfly With LED Wings (16:9)

This is not what I’d call digital signage, bur it is using LED to offer up something that is the definition of experiential – ... […]

sixteen-nine.net
Thu, Sep 26 at 9:20 AM

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Storied Kentucky College Basketball Program Using That LED In Glass Dynamic Surface For 2024-25 Season Launch (16:9)

In what is likely a preview of what may grow increasingly common among deeper-pocketed, alumni-supported programs, the storied University of Kentucky basketball program will ... […]

sixteen-nine.net
Thu, Sep 26 at 8:58 AM

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Zurich City Council is stopping the expansion of new digital outdoor advertising systems until 2030 (BlueWin)

Despite this moratorium, the city is against a general ban on outdoor advertising, as it announced on Wednesday. The Alternative Liste (AL) had called for such a blanket ban on outdoor advertising that is visible on public property in a motion in the Zurich municipal council. […]

bluewin.ch
Wed, Sep 25 at 7:30 PM

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JCDecaux wins Greater Stockholm Public Transport Authority (SL) advertising concessions for both the bus shelters and the largest central subway stations

Paris, September 25th, 2024 – JCDecaux's Swedish company JCDecaux Sweden AB has won a competitive tender for both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for 7 years with the possibility to extend for up to 6 months. The contracts will start on January 1st, 2026. […]

JCDecaux
Wed, Sep 25 at 7:29 PM

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What is AVoIP (AVNetwork)

Steven Barlow, DVIGear. As an industry buzzword, AV-over-IP is often used as an overarching term to cover many diverse technologies. It's no wonder that many AV customers—and the professionals that serve them—find it confusing. Before your commit to an AVoIP installation, here are some important areas to consider and clarify. […]

avnetwork.com
Wed, Sep 25 at 7:18 PM

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The Best of Canada’s Sign Industry Award in Digital Signage category goes to Nummax (Sign Media)

Entries to this year’s awards program, which is jointly managed by Sign Media Canada and the Sign Association of Canada (SAC), came in from sign professionals across the country. Here’s presenting: Digital Signage - the winner is Nummax for Nike West Edmonton Mall. […]

signmedia.ca
Wed, Sep 25 at 7:11 PM

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DoohClick Expands Team with Strategic New Hires

Stockholm, Sweden – September 23, 2024 – DoohClick, a leading global ad tech platform for out-of-home (OOH) media owners, is excited to announce the addition of five new team members. These strategic hires reflect the company’s ongoing commitment to growth, innovation, and delivering world-class solutions for OOH businesses. New Team Members: Tim Edmonds, Chief Operating Officer (COO). […]

DoohClick · Promoted content
Wed, Sep 25 at 7:10 PM

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Buy now pay later finance group Afterpay is launching its own retail media network featuring both web and in-store advertising (AdNews)

IPG, GroupM, Omnicom and Dentsu are part of Afterpay Media Network's initial rollout in Australia, which will allow advertisers to reach shoppers across the web and in-store. The network in Australia, accessing Afterpay’s unique insights to connect with their target audiences, will initially focus on: Electronics, Fashion, Travel, Entertainment and Retail. […]

adnews.com.au
Wed, Sep 25 at 7:01 PM

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