This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda The numbers said it all. Entries were up 6% to 26,992 for 2023. […]
Day One: The conference began with a welcome message from WOO President, Tom Goddard, who declared that OOH has recovered ground lost during the pandemic. However, he went on to say that the industry now needs to shift its focus from maintaining its five per cent market share to increasing to ten per cent by 2030 through one per cent incremental increases. […]
This is being taken forward via a programmatic open auction. Purchase and sale is secured by Adform's DSP and SSP platforms, while Caroda is responsible for the distribution of advertising content. Real-time trading via the programmatic open marketplace for in-store DOOH advertising will provide brands with a more efficient, effective, and transparent advertising channel. […]
Andy Goodman, Age Advertising. There will be a reckoning in the industry as revenue falls and lease fees and development fees continue to rise. The billboard companies are going to have to renegotiate their leases. […]
Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” ... […]
It’s kind of amusing to see multi-zone layouts still popping up on digital signage displays, especially when the display canvas is a premium fine-pitch ... […]
NEW YORK—Premier out-of-home (OOH) media company BIG OUTDOOR launched a new digital display at the north end of the Times Square bow tie on top of the Duane Reade building at the corner of 50th and Broadway. Dubbed “The Gateway to Times Square,” the pair of stacked LED displays face north providing long read times to traffic entering the Crossroads of the World. […]
Scott Michell, Managing Director for Canada at Vistar Media sat down with Brittany Kahn — Group Director, Strategy at Touché and Daniel Mak — Sr. Director, Planning and Platforms at Talon to discuss the tactical elements of a digital out-of-home (DOOH) campaign strategy and how Canadian Tire leveraged DOOH to drive consideration and service intent. […]
I first started hearing rumblings about Samsung developing and starting to talk about a successor to its MagicINFO CMS software at the start of ... […]
This year's DSS Europe presents a fresh approach to digital signage and insights into how businesses use DooH. As a bonus, attendees will receive a copy of the invidious Yearbook. This issue contains two key topics, 'Engaging Experiences' and 'Green Signage,' that will be explored further during the two-day summit. […]
oOh!media has won the highly sought after Sydney Metro competitive tender for outdoor media on Australia's biggest public transport project. As part of the agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion enabled screens across the Sydney Metro City & Southwest line from 2024. […]
Place Exchange, the SSP for programmatic out-of-home (OOH) media, has integrated its platform with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering. […]
Insider interviewed Leslie Morris of SkyDragon Designs. Are you running all these digital billboards by yourself? No, I have 4 others helping me. […]
Headquartered in the city of Mandaluyong with a satellite office in Cebu, Summit Outdoor Media operates a vast inventory of DOOH screens. Nowadays, its assets are strategically located and scattered across various environments like roadways, malls, and transit networks, ranging from large-screen LED video billboards to small lamp post banners. […]
VIOOH’s Global Business Lead, Jem Djemal. […]
