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QMS Media installs more than 500 new digital panels in the City of Sydney

QMS has installed more than 500 new digital panels across the 33 suburbs of the City of Sydney, including in six high-traffic precincts that now feature three or more bus shelters in a row. The consecutive bus shelter locations are at Eddy Avenue, Wynyard, Queen Victoria Building, Alfred Street/Circular Quay, Anzac Parade and Taylor Square. […]

QMS
Wed, Jul 5, 2023 at 3:22 PM

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The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024

This is the first time the Global Congress has been held in the Far East although an in-person regional event was held in Kuala Lumpur, Malaysia in October 2022. The recent 2023 Global Congress in Lisbon attracted a record 525 delegates from across the world. […]

World Out-of-Home
Wed, Jul 5, 2023 at 2:47 PM

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Samsung’s pitch for its digital signage tech for hotels (Samsung Insights)

Hotels can advertise using direct view LED displays on roadside totems or on the building’s facade. Dedicated smartphone apps, tied to loyalty programs and beacons, can begin messaging guests before they even walk in, speeding up check-ins and personalizing welcomes. This experience extends from the reception desk to hotel services and amenities, and even guest rooms. […]

insights.samsung.com · Promoted content
Wed, Jul 5, 2023 at 12:10 AM

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India’s Outdoor Advertising Convention 2023 will take place July 29-29 in Delhi (OAC Asia)

The 2-day Convention, centred on the theme ‘OOH Next’, will feature talks &presentations, fireside chats, focused discussions and master-classes on business strategies,investment avenues, technologies, creative solutions, and collaborations that set the pace of accelerated OOH business growth, and carve out a larger share of the ad pie for this rapidly evolving medium. […]

oacasia.org
Tue, Jul 4, 2023 at 4:43 PM

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oOh!media wins second exclusive contract to deploy a street furniture DOOH network in one of Australia’s most affluent local government areas (Mediaweek)

Located in Sydney’s Eastern Suburbs, Woollahra’s local government area borders the City of Sydney and is home to some of the country’s most exclusive suburbs such as Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Rushcutters Bay, Watsons Bay, Rose Bay, Edgecliff, Woollahra and Paddington. […]

mediaweek.com.au
Tue, Jul 4, 2023 at 4:37 PM

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The FIFA Women’s World Cup in Australia and New Zealand presents programmatic DOOH opportunities for advertisers via Hivestack SSP (Mediaweek)

Erin Koedam, sales director at Hivestack. Programmatic DOOH can be the midfield engine of any omnichannel team. Successful omnichannel campaigns rely on being able to reach across both online and offline environments with consistent messaging. […]

bandt.com.au
Tue, Jul 4, 2023 at 12:14 AM

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How to choose the best digital signage tech for your retail business (Retail Customer Experience)

by Kevin Kroeger — Product Manager, Spectrio. Some key factors retailers should consider when assessing the best digital signage for their store. Purpose. […]

retailcustomerexperience.com · Promoted content
Tue, Jul 4, 2023 at 12:11 AM

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AirAsia’s programmatic DOOH campaign results in travellers snapping up the 7 million advertised free seats (Marketech APAC)

By Teddy Cambosa. The mega sale campaign by AirAsia delivered exceptional results. The campaign reached over 4.10 Million people and exceeded our initial expectations with a unique reach of 500K. […]

marketech-apac.com
Tue, Jul 4, 2023 at 12:11 AM

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How Jim Nista Is Painting “Set It And Forget It” Digital Signage Creative With Nothing But Code (16:9)

When a big LED video wall gets populated with fresh creative, the creatives and the people operating a display are likely going to have ... […]

sixteen-nine.net
Tue, Jul 4, 2023 at 12:10 AM

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The Australian Out-Of-Home industry has generated more than $1 billion in revenue for the first time since the pandemic (BandT)

In 2022, the sector saw 28 per cent growth in revenue with roadside billboards seeing particularly strong growth compared to the other formats and locations and has surpassed its 2019 level. While no format or location declined, the roadside other and transport sectors did not manage to surpass the 2019 level. […]

bandt.com.au
Mon, Jul 3, 2023 at 7:50 PM

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Clear Channel Outperforms Market During Second Quarter 2023 (Billboard Insider)

Clear Channel Outdoor increased 14.2% during the second quarter of 2023.   Clear Channel stock took a big jump starting in mid-May after Legion partners published a letter asking Clear Channel Outdoor to accelerate asset sales.   Clear Channel stock continued to rise after it announced of the sale of Italy and Spain assets for $80 million  on May 30, 2023 and an extension of the company’s AR line and revolving line of credit on June 12, 2023. […]

billboardinsider.com
Mon, Jul 3, 2023 at 7:47 PM

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MediaMath Owes More Than $100 Million To At Least 200 Companies (AdExchanger)

By Allison Schiff. Beyond the immediate chaos of media buyers and ad ops people being forced to scramble over a holiday weekend to transfer their campaigns to other demand-side platforms – access to MediaMath’s platform was cut off as of Friday – the company’s suppliers are now heading into Q3 knowing that their bills won’t be paid anytime soon. […]

adexchanger.com
Mon, Jul 3, 2023 at 7:36 PM

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Behind MediaMath’s dramatic and drawn-out downfall: ‘Leadership really messed this up’ (The Drum)

By Kendra Clark, Senior Reporter. Popular demand-side platform (DSP) MediaMath, which at one point was valued at over $1bn, filed for Chapter 11 bankruptcy on Friday evening. A court filing indicates that the company owes more than $100m to its many creditors. […]

thedrum.com
Mon, Jul 3, 2023 at 7:16 PM

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How DoohClick solves media buyers’ major concern: ease of planning and buying

There was plenty of talk around ease of buying at the recent WOO Lisbon conference with specialists pointing to how far apart the sell and buy sides remain, stunting incremental growth. No one appeared to have a common answer. Which was odd to us because the solutions were sitting in the room. […]

doohclick.com · Promoted content
Mon, Jul 3, 2023 at 6:21 PM

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How oOh!media executes programmatic DOOH campaigns in New Zealand (StopPress)

StopPress caught up with Rick Goodwin, Product Innovation and Solutions Director at oOh!media NZ, and Richard Thompson from media agency D3 to address the questions and curiosities that arise out of this space. […]

stoppress.co.nz
Mon, Jul 3, 2023 at 12:11 AM

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