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Manchester and Milan felt the heartbeat increasing in June with Turkish Airlines’ countdown DOOH creative for UEFA Champions League Final (Awarion)

Awarion CreativeLab’s award winning dynamic creative ideation and production capabilities were put on the European stage in June, as Turkish Airlines ran a live countdown creative on premium publishers in Manchester and Milan towards the biggest football final of the European game, the UEFA Champions League Final held in Istanbul this year. […]

awarion.com · Promoted content
Fri, Jul 14, 2023 at 3:46 AM

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LG Electronics plans $39.5B investment in R&D, no word on commercial LED displays (TechCrunch)

LG will bolster service platforms on its home appliances like TV products and white goods, reinforce business-to-business (B2B) units by leveraging its experience in the B2C market and accelerate new growth businesses such as electric vehicle (EV) charging and digital healthcare. […]

techcrunch.com
Fri, Jul 14, 2023 at 12:17 AM

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Digital billboard maker Daktronics reports record sales of $754.2 million for the 2023 fiscal year

BROOKINGS, S.D., July 12, 2023 -- Daktronics, Inc. (NASDAQ - DAKT) reported fiscal year and fourth quarter 2023 results. […]

Daktronics
Thu, Jul 13, 2023 at 6:41 PM

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DSSE: Major Display Vendors Relate Shifts On Software, Manufacturing (16:9)

Last week’s excellent Digital Signage Summit Europe in Munich presented a problem of having to decide between which of two concurrent sessions to sit ... […]

sixteen-nine.net
Thu, Jul 13, 2023 at 6:40 PM

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Dutch Start-Up Mashes Up Large Format E-Paper Displays And Newspaper Front Pages As Functional Art (16:9)

As spotted in TechCrunch … E Ink displays have been touted as replacements for a lot of different monochrome and basic color print products, ... […]

sixteen-nine.net
Thu, Jul 13, 2023 at 8:01 AM

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Campaign case study: Toyota programmatic DOOH campaign achieves sales uplift for its hybrid cars in Turkey (Awarion)

Cadreon Turkey ran a live, traffic-targeted, programmatic DOOH campaign with multiple dynamic creatives for Toyota Hybrid cars. […]

awarion.com
Thu, Jul 13, 2023 at 12:10 AM

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DOOH network Screenverse to use Place Exchange’s PerView tool to measure audience

New York, NY [July 12, 2023] Screenverse, a Digital Out-of-Home (DOOH) company, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines, enables Screenverse to deliver reach, frequency, and impression measurement for its network partners. […]

Screenverse
Thu, Jul 13, 2023 at 12:10 AM

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The first E Ink Kaleido 3 Outdoor smart transit signage is deployed in Sydney, Australia

BILLERICA, Mass.--E Ink is the originator, pioneer, and global leader in ePaper technology. The installation, led by Mercury Innovations, marks the first deployment of E Ink Kaleido 3 Outdoor since its launch in April and features 13.3” electrophoretic displays (EPD) outfitted with solar panels.. […]

E Ink
Wed, Jul 12, 2023 at 11:38 PM

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Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? (AdExchanger)

By Anthony Vargas, Associate Editor. The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. […]

adexchanger.com
Wed, Jul 12, 2023 at 11:35 PM

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Good Night, and Good NUC: Why Intel’s Mini-PC Legacy Will Live On (PC Mag)

By John Burek, Executive Editor. The First Mainstream Mighty Minis. The NUC (“Next Unit of Computing”) line was originally conceived—as the acronym suggests—as a showcase for Intel chip technology, and what could be done with it in forward-looking designs. […]

pcmag.com
Wed, Jul 12, 2023 at 10:54 PM

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Billboard Insider refutes analyst’s statement that OOH is in decline

Billboard Insider’s take:  Vader and IBISWorld have their facts wrong.  The US out of home industry is growing, not declining.  Look at the data below taken from the OAAA’s survey of members. US Out of Home Advertising Revenues in millions. […]

billboardinsider.com
Wed, Jul 12, 2023 at 10:43 PM

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Digital signage tech provider Spectrio acquires audience measurement firm InReality

Tampa, Fla. – Spectrio, a provider of comprehensive digital signage systems, hasacquired InReality and its AI-driven, fully anonymous audience sensing and measurement technology. Rich, real-time analytics for retail and other environments enables digital signage network operators and brands to fully understand the dynamics of venues and the people moving through them. […]

Spectrio
Wed, Jul 12, 2023 at 10:16 PM

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Mexico’s OOH ad operator Grupo IMU adds its inventory to Hivestack’s programmatic DOOH SSP (Hivestack)

Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH market for the first time. […]

hivestack.com · Promoted content
Wed, Jul 12, 2023 at 9:57 PM

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Nanolumens Develops Pre-Kitted LED Display Solutions Aimed At Mass Transport Environments (16:9)

Atlanta LED display manufacturer Nanolumens has taken the interesting step of developing a series of pre-kitted display solutions for the airport and transportation hubs ... […]

sixteen-nine.net
Wed, Jul 12, 2023 at 10:18 AM

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No NUCs: Intel Getting Out Of Direct Manufacturing Of Mini PCs (16:9)

Intel has been notifying its ecosystem partners that it is backing out of direct investment its small form factor Next Unit of Computing (NUC) ... […]

sixteen-nine.net
Wed, Jul 12, 2023 at 9:12 AM

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