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Construction crane overturned, injuring two workers while dismantling a controversial Regency Outdoor billboard in San Pedro (L.A. Daily News)

By NATHANIEL PERCY and DONNA LITTLEJOHN. Two people working to dismantle a controversial billboard in San Pedro were hospitalized after a construction crane overturned, sending them approximately 20 feet down to the ground on Tuesday, July 18, authorities said. Los Angeles city firefighters were called to the 400 block of North Gaffey Street, near the end of the 110 Freeway, just before 11:30 a.m. […]

dailynews.com
Tue, Jul 18, 2023 at 12:17 AM

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OOH industry free-lancer says Clear Channel Outdoor’s talks on sale of France business is a continuation of the ‘fire sale’, with more to come (Post on LinkedIn)

Kevin Shute, Founder, Rainmaker Media, Independent #OOH #DOOH Innovator, Strategist, Project & People Manager, Motivator, Striving to be the man my dog thinks I am. […]

linkedin.com
Tue, Jul 18, 2023 at 12:14 AM

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Interview with Corus Entertainment’s Marita Olcese on how programmatic DOOH performs within omnichannel campaigns (Video, 07:12, by Broadsign)

We recently attended the 2023 AdTech OOH: Toronto conference, where we caught up with Marita Olcese, Media Planning Manager at Corus Entertainment. Check out the interview for insights into today's media landscape, the future of pDOOH, and the intersection of OOH and CTV. […]

youtube.com · Promoted content
Tue, Jul 18, 2023 at 12:11 AM

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OOH ad sales: Hot advertiser categories to approach for Q4, 2023 (Billboard Insider)

Kevin Gephart. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. […]

billboardinsider.com
Mon, Jul 17, 2023 at 9:50 PM

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Clear Channel Outdoor Holdings, Inc. is in talks with Equinox Industries regarding potential sale of its France Business

SAN ANTONIO, July 17, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") has entered into exclusive discussions to sell its business in France to Equinox Industries ("Equinox"), a Paris-based industrial holding company that makes long-term majority equity investments. […]

Clear Channel Outdoor
Mon, Jul 17, 2023 at 7:30 PM

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The Wealthy New York Enclave Fighting Against ‘Ugly’ (DOOH ad-supported) 5G Towers (BNN Bloomberg)

In New York, an Upper East Side enclave is fighting city plans for curbside 5G towers, calling them “garish” and unnecessary, in a campaign that presages battles around the US sparked by an explosion in wireless gear on public streets. […]

bnnbloomberg.ca
Mon, Jul 17, 2023 at 7:28 PM

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Hypervsn integrates ChatGPT to create a virtual assistant (AVInteractive)

The Hypervsn Digital Avatar is a more immersive and interactive experience, resulting in deeper connections and improved satisfaction. The integration of ChatGPT saves businesses time and money by ensuring 24/7 availability, faster response times and instant access to information. The airline Emirates is one of the first companies utilise the new Hypervsn solution. […]

avinteractive.com
Mon, Jul 17, 2023 at 7:24 PM

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The Canadian Out of Home Marketing and Measurements Bureau (COMMB) runs a DOOH campaign to help solve the death of a woman struck by a stray bullet (Billboard Insider)

COMMB is lending a hand to help police solve the death of Karolina Huebner-Makurat, a Leslieville mother fatally struck by a stray bullet in Toronto’s Leslieville neighborhood on July 7. Her husband, and father to their two children, Adrian Makurat, works for COMBB as a senior director. […]

billboardinsider.com
Mon, Jul 17, 2023 at 7:06 PM

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Florida Organic Grocer Fills New Store With LCD Ribbon Displays (16:9)

This is an interesting application of natively-manufactured LCDs – as opposed to cutting and re-manufacturing 16:9 screens – as ribbon displays in a small-ish ... […]

sixteen-nine.net
Mon, Jul 17, 2023 at 3:43 PM

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The advantages of using DOOH advertising in your omnichannel campaigns (Podcast, 32:28, by Hivestack and NDA)

In this special video podcast, NDA Editor Justin Pearse is joined Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale. […]

player.fm · Promoted content
Mon, Jul 17, 2023 at 10:57 AM

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AV/Digital Signage Integrator Giant Diversified Tweaks Its Brand: Positions Itself As Disruptor

In newspaper circles, this is what would be referred to as a slow news day – peak holiday season and not a whole bunch ... […]

sixteen-nine.net
Mon, Jul 17, 2023 at 10:55 AM

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DPAA Global Summit will take place October 10, 2023 in New York City as part Out of Home New York

CPG, Retail, Programmatic, and Power of DOOH On October 10 Summit Agenda. NEW YORK – July 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and initial sponsors for its October 10 Global Summit. […]

dpaaglobal.com · Promoted content
Sat, Jul 15, 2023 at 5:20 PM

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Brussels Airport Transitions FIDS Video Walls From LCD To Fine Pitch LED (16:9)

It was always just going to be a matter of time when fine pitch LED costs would reduce to a point that they would ... […]

sixteen-nine.net
Sat, Jul 15, 2023 at 5:17 PM

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A look under the hood of Adams Outdoor (Billboard Insider)

Insider’s Take: Not often that we can get a look under the hood at Adams Outdoor. 9,917 advertising displays, including approximately 3,700 bulletins, 5,849 posters, 342 digital displays. […]

billboardinsider.com
Sat, Jul 15, 2023 at 4:14 PM

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OOH ad sales: Likeable people are not necessarily the best sales people (Billboard Insider)

Lisa & Dan Nausley. Interestingly, the outgoing, affable people that we presume would be well suited for sales, often struggle to perform the challenging tasks associated with the role. It is not unusual for this type of salesperson to have difficulty establishing a ‘peer to peer business conversation’ based on mutual respect with their clients or prospects. […]

billboardinsider.com
Sat, Jul 15, 2023 at 4:09 PM

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