Raw Feed & Search

How Zoom Media UK uses Hivestack’s programmatic DOOH platform to make its advertisers’ campaigns more effective

Zoom specializes in getting brands in front of an affluent and active audience within high dwell time destinations. By sheer virtue of our digital screens being located in private environments, we are able to provide data driven solutions to advertisers which differentiates us from the rest of OOH. […]

hivestack.com · Promoted content
Sun, Sep 17, 2023 at 12:03 AM

Permalink

Common mistakes in transit advertising (Movia Media)

By Antonia Mungal. Despite its potential, many advertisers make mistakes in transit advertising that hinder their ability to really make the most of their marketing investment. Measuring ROI Effectively. […]

movia.media
Sat, Sep 16, 2023 at 11:24 PM

Permalink

OOH ad sales tip: Is your OOH expertise sabotaging your sales pitch? (Billboard Insider)

Lisa & Dan Nausley. Ever found yourself in a situation where your deep product knowledge might have overwhelmed your potential client? Pause for a moment. […]

billboardinsider.com
Sat, Sep 16, 2023 at 12:12 AM

Permalink

Custom-Fit Version Of Samsung’s The Wall Sells Merits Of Syracuse University To Students, Parents (16:9)

This is a nice piece of integration work done to blend a big micro LED video wall into the interior features of an architectural ... […]

sixteen-nine.net
Fri, Sep 15, 2023 at 8:27 AM

Permalink

dentsu’s OOH chief says fake OOH ads undermine trust in the medium (LBBonline)

Craig Barber, SVP, OOH, dentsu Media US. In a world of misinformation, audiences who are initially wowed might feel cheated when later discovering that a campaign was intentionally faked. Research by Edelman's Trust Barometer consistently reveals that consumers trust businesses more when they perceive them as authentic and transparent. […]

lbbonline.com
Thu, Sep 14, 2023 at 5:53 PM

Permalink

OOH media agency Talon and media agency Mediaplus integrate technologies and planning process to execute OOH campaigns for Mediaplus clients in NA (MediaPost)

The deal marks an extension of the agencies’ existing relationship outside the NA region. As in other regions where the firms work together, Mediaplus will leverage Talon’s OOH suite of products, powered by proprietary technologies. Those products will be integrated into Mediaplus’ NA planning process. […]

mediapost.com
Thu, Sep 14, 2023 at 5:49 PM

Permalink

Giant Footballer Erling Haaland’s Console Game Avatar Made Life-Sized And Interactive For FC 24 Launch (16:9)

Console games have long been creating lifelike avatars of professional athletes that show up in TVs and computer monitors, but here’s a case in ... […]

sixteen-nine.net
Thu, Sep 14, 2023 at 10:29 AM

Permalink

Programmatic DOOH campaign study: Colgate campaign in Singapore (Hivestack via OpenMic)

Multinational consumer products company used the real-time nature of programmatic digital out of home (DOOH) to celebrate the end of the mask mandate on public transit in Singapore. Agency: Wavemaker (WPP). Core Objective. […]

thedrum.com · Promoted content
Thu, Sep 14, 2023 at 12:10 AM

Permalink

What’s Up and What’s Down at Clear Channel Outdoor (Billboard Insider)

Clear Channel Outdoor CEO Scott Wells and CFO Brian Coleman. Wells says European asset sales won’t reduce leverage. […]

billboardinsider.com
Wed, Sep 13, 2023 at 6:01 PM

Permalink

UniLED’s CEO says DOOH is ad fraud-free and trustworthy, unlike online advertising (LBBonline)

Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. […]

lbbonline.com
Wed, Sep 13, 2023 at 5:26 PM

Permalink

EMC Outdoor’s explains how OOH campaigns are measured today

Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed significant challenges, leading to limited insights and credibility. […]

emcoutdoor.com · Promoted content
Wed, Sep 13, 2023 at 3:16 PM

Permalink

Billups Appoints Former Yahoo Executive Stephanie Gutnik as Global Chief Strategy Officer

Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. […]

billups.com
Wed, Sep 13, 2023 at 12:17 AM

Permalink

oOh!media launches NZ’s largest Video Out-of-Home screen (StopPress)

Out of Home company oOh!media is set to be even more unmissable with the launch of New Zealand’s largest Video Out of Home screen (VOOH) in Sylvia Park in Auckland. ‘The Sylvia’ is the first 3D-creative capable screen addition to oOh!’s Retail Large Format portfolio, providing clients the opportunity to present advertising in a completely new and unique format. […]

stoppress.co.nz
Wed, Sep 13, 2023 at 12:14 AM

Permalink

A 600 sq ft digital display launching January 2024 in the Melrose Arts District of Los Angeles (KEVANI)

Branded by KEVANI, “Melrose Lights'' will be an approximate 600 square foot digital display situated on one of Los Angeles’ most recognized streets, Melrose Avenue. With an eclectic mix of high end and vintage shopping, the neighborhood is known for fashion, a rich art scene, pop culture, and a lively nightlife. […]

kevani.com
Wed, Sep 13, 2023 at 12:11 AM

Permalink

CEO’s plan for OUTFRONT: Grow Transit, Cut Expenses, Convert Digitals, Fewer Acquisitions (Billboard Insider)

Jeremy Male, CEO of OUTFRONT. […]

billboardinsider.com
Tue, Sep 12, 2023 at 5:52 PM

Permalink