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ROSEN Law Firm Encourages Clear Channel Outdoor Holdings, Inc. Investors to Inquire About Securities Class Action Investigation – CCO (Business Wire)

NEW YORK--(BUSINESS WIRE)--WHY: Rosen Law Firm, a global investor rights law firm, announces an investigation of potential securities claims on behalf of shareholders of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) resulting from allegations that Clear Channel may have issued materially misleading business information to the investing public. […]

businesswire.com
Wed, Oct 4, 2023 at 12:10 AM

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OOH and DOOH are among the top ranking preferred media channels in APAC: Kantar research (PRNewswire)

This year's analysis reveals that "in-person" touchpoints dominate consumers' preferred channels – with Sponsored Events taking the lead. The rest of the top five also comprises channels that are experienced in-person, including out-of-home, magazines, cinema ads, digital out-of-home and point of sale. […]

prnewswire.com
Tue, Oct 3, 2023 at 6:35 PM

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Uber’s ad business combines in-app ads, display ads, in-car screens and car-top DOOH screens (DigiDay)

Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and CEO of Marketecture. Brand awareness is also the focus of Uber’s car-top ads, available in seven cities. […]

digiday.com
Tue, Oct 3, 2023 at 6:27 PM

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A Deeper Dive Into What’s Driving That Massive Indoor LED Screen At The Sphere In Las Vegas (16:9)

Amsterdam-based creative and technical expert Brad Koerner did a nice post digging a little deeper into the newly opened Sphere at the Venetian – ... […]

sixteen-nine.net
Tue, Oct 3, 2023 at 6:25 PM

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Reagan Outdoor wins sign rebuild case in indiana (Billboard Insider)

On September 25, 2023 the Indiana Supreme court ruled in favor of Reagan Outdoor Advertising in a sign rebuild dispute with Noblesville, Indiana. Billboard Insider’s take: Sometimes overzealous planning employees like to argue that you need a permit for everything. The ordinance should decide. […]

billboardinsider.com
Tue, Oct 3, 2023 at 5:48 PM

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420 Of Those Madly-Spinning LED Sticks Create Big Visuals In Las Vegas Sphere Atrium (16:9)

I’ve never been able to work up the level of trade show attendee enthusiasm I see for those madly-spinning LED light sticks, mainly because ... […]

sixteen-nine.net
Tue, Oct 3, 2023 at 12:34 PM

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OOH adtech firm AdQuick says its platform allows advertisers to plan, buy, and measure inventory on the Las Vegas Sphere (AdQuick promo)

In the heart of the bustling Las Vegas Strip, where neon lights and extravagant displays dazzle the senses, a new icon has risen to capture the attention of millions. […]

blog.adquick.com · Promoted content
Tue, Oct 3, 2023 at 12:02 PM

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DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage (16:9)

The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been ... […]

sixteen-nine.net
Tue, Oct 3, 2023 at 10:45 AM

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A Close Look At Transparent LED Foil In Retail, And A Broader Look At Digital In London’s Revitalized Battersea Development (16:9)

One of the work stops I wanted to make while in London recently was the revitalized and re-imagined Battersea Power Station, a huge decommissioned ... […]

sixteen-nine.net
Tue, Oct 3, 2023 at 8:43 AM

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Hivestack explains the capabilities and benefits or programmatic DOOH for advertisers (OpenMic)

1 Precision targeting; 2 Custom audience targeting; 3 Geo-location targeting; 4 Retargeting; 5 Local or global; 6 Measurement and attribution. […]

thedrum.com · Promoted content
Tue, Oct 3, 2023 at 12:11 AM

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SVP of DOOH platform Vistar Media explains ways of combining retail media with programmatic DOOH advertising (Forbes’ fee-based post)

Leslie Lee, SVP of Marketing, Vistar Media. The combination of programmatic technology with digital out-of-home (DOOH) media provides marketers with many opportunities to reach shoppers with tailored and engaging ads that drive results. […]

forbes.com · Promoted content
Tue, Oct 3, 2023 at 12:10 AM

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Fine Pitch LED Sales Miss Forecasts In Q2: OMDIA (16:9)

Global sales of fine pitch LED video wall displays didn’t hit forecasts in Q2 of this year, according to new data slipped out by ... […]

sixteen-nine.net
Mon, Oct 2, 2023 at 11:47 PM

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Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022: PQ Media (MediaPost)

by Joe Mandese. After declining precipitously in 2020 due to the disruption of the COVID-19 pandemic, digital out-of-home ad spending rebounded in 2021 and 2022, reaching all-time highs last year in both the U.S. and worldwide, according to new estimates released this morning by PQ Media as part of its Global Digital Out-of-Home Forecast. […]

mediapost.com
Mon, Oct 2, 2023 at 11:35 PM

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Raspberry Pi Launches Fifth Generation; Touted As 2X+ Faster Than Pi 4 (16:9)

The organization behind the long-running series of Raspberry Pi series of micro PCs announced the launch late last week of the fifth generation of ... […]

sixteen-nine.net
Mon, Oct 2, 2023 at 11:34 PM

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Clear Channel OUTDOOR Stock Up, Lamar and OUTFRONT Down in 3Q 23 (Billboard Insider)

Clear Channel Stock increased 14% during the third quarter of 2023 versus a 1.5% decline for the S&P 500. Lamar declined by 13%. OUTFRONT declined by 34% during the quarter after acknowledging that transit ridership and revenues have been slow to recover from covid. […]

billboardinsider.com
Mon, Oct 2, 2023 at 11:32 PM

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