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Holding firm T72 acquires Nickelytics, a startup platform that sells DOOH ads on vehicles and delivery robots

TAMPA, FLORIDA, USA, August 21, 2023 -- T72 Club Inc., a firm specializing in acquiring high-performing businesses, has acquired Nickelytics, a player in the ad tech industry. T72 focuses on acquiring organizations with a unique value proposition, high profit margins, and an annual recurring revenue (ARR) exceeding $1M. Nickelytics fits this profile, according to T72. […]

T72 Club Inc.
Mon, Aug 21, 2023 at 9:41 AM

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Tata Tea’s Premium 3D anamorphic DOOH campaign (Media4Growth)

On Independence Day, Tata Tea Premium, the flagship brand from Tata Tea's portfolio, paid a tribute to India's rich handloom legacy with its "Desh Ke Dhaage" campaign. […]

media4growth.com
Mon, Aug 21, 2023 at 12:10 AM

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JCDecaux’s Q2 2023 results at a glance (Billboard Insider)

SignValue has prepared the following analysis of JCDecaux’s 2nd Quarter 2023 financials. […]

billboardinsider.com
Sun, Aug 20, 2023 at 3:55 PM

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Outdoor Advertising Association of West Virginia has restarted after being disbanded in 2014 (Billboard Insider)

WV Outdoor President & CEO, Bill Lodzinski, along with Lamar VP/GM, Shane Walters have been working on an initiative to restart the Outdoor Advertising Association of West Virginia. Lodzinski organized a meeting in Charleston recently with West Virginia OOH companies to work out the details. […]

billboardinsider.com
Sun, Aug 20, 2023 at 3:52 PM

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Sony Keeps Growing Out Digital Signage CMS Software Partner Ecosystem, Adding 22Miles (16:9)

It’s been interesting to watch the differing directions the big pro display manufacturers are taking when it comes to their smart display products and ... […]

sixteen-nine.net
Sun, Aug 20, 2023 at 3:52 PM

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Recorded presentation: OOH audience measurement in the UK (World OOH)

Denise Turner, CEO of Route Research (UK) and Mark Flood, Global Head of OOH at Ipsos took the stage to talk through the challenges and developments in the UK market – addressing the key areas of better representing human movement through a deep understanding of pedestrian behaviour, and the very real challenge of representing the most contemporaneous audience volumes as they change and return post COVID restrictions. […]

worldooh.org
Fri, Aug 18, 2023 at 6:27 PM

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How to coach your OOH ad sales people by observing them during their sales calls (Billboard Insider)

Lisa & Dan Nausley. When you accompany them on sales calls, you’re presented with an invaluable opportunity to see their skills and challenges in real-time. This firsthand insight often reveals a more nuanced view than what’s relayed during regular sales reviews. […]

billboardinsider.com
Fri, Aug 18, 2023 at 6:10 PM

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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones (16:9)

This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 8:53 AM

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German Water Park And Spa’s Facelift Builds In Screens In Key Areas (16:9)

Via Invidis … This is a fairly straight-forward digital signage integration at a water park and wellness facility north of Munich, Germany – but ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 8:29 AM

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London Movie Multiplex Uses Curved LED Ribbon For Huge Dynamic Menu Display (16:9)

The scale of multi-screen cinema lobbies and limited concession options make it possible to play with the shape, dimensions and creative for menu displays ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 7:40 AM

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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk (16:9)

Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 7:21 AM

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Broadsign explains: Is programmatic suitable for all DOOH buys? (Media4Growth)

Remi Roques, General Manager – APAC, Broadsign. As the general manager of Broadsign in the Asia Pacific region, I often see OOH media owners embracing programmatic selling as a new source of revenue. But is programmatic selling really what all advertisers want? […]

media4growth.com
Fri, Aug 18, 2023 at 12:17 AM

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Talon’s pitch: Why advertisers can’t afford to overlook digital out-of-home for the omnichannel era (MediaVillage)

Danielle Rind, Vice President of Digital Solutions at Talon. Given the challenges of audience and media fragmentation, advertisers are actively looking to consolidate their media spend into their omnichannel DSPs. […]

mediavillage.com
Fri, Aug 18, 2023 at 12:11 AM

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South African OOH ad operator Primedia’s view of the DOOH markets in Africa (Media4Growth)

Interview with Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa. By Rajiv Raghunath. As the largest wholly South Africa owned OOH company, how do you see the OOH business prospects shaping up in South Africa and indeed rest of Africa where you do business? […]

media4growth.com
Fri, Aug 18, 2023 at 12:11 AM

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Atlantic City opens a bid for OOH ad development and management contract for the South Jersey Transportation Authority (SJTA) (The Press of Atlantic City)

The South Jersey Transportation Authority (SJTA), operator of the Atlantic City Expressway and the Atlantic City International Airport, is soliciting proposals from an experienced individual or firm to provide the Authority with development and management of new business opportunities. […]

pressofatlanticcity.com
Thu, Aug 17, 2023 at 5:38 PM

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