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How digital signage in retail AV is used to attract people to physical stores (Installation-International)

David Davies. It has – to put it mildly – been a strange few years for retailers in many of the world’s more mature economies. Accelerated by the pandemic, the migration towards online sales has presented existential challenges to retailers whose presence was historically grounded in high street outlets. […]

installation-international.com
Sun, Oct 8, 2023 at 8:27 PM

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Day 2 of the IBO show 2023: law firms are using more OOH; M&A market is “choppy” (Billboard Insider)

Drachman M&A Co. CEO Max Drachman: The market is choppier in some areas than others…$5-15 million deals are getting done. The Salter deal was quite a bit larger. […]

billboardinsider.com
Sat, Oct 7, 2023 at 7:52 PM

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Video: Profile Of Saco, The Montreal Company Behind The LED-Filled Las Vegas Sphere (16:9)

The suppliers behind some of the highest profile digital display projects often don’t get much marketing mileage out of their closed deals, because the ... […]

sixteen-nine.net
Fri, Oct 6, 2023 at 8:21 AM

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Hivestack Programmatic DOOH SSP Grows Its Marketplace in Thailand with UpMedia Elevator Screen Network Integration

2,000 UpMedia DOOH screens on elevators in premium shopping malls, office buildings, hotels, and residential buildings will be integrated via the Hivestack supply side platform (SSP) and made immediately available for both local DOOH buyers situated in Southeast Asia, and globally, via private marketplace (PMP) and open exchange deals. […]

hivestack.com · Promoted content
Fri, Oct 6, 2023 at 12:11 AM

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JCDecaux explains how it targets and measures programmatic DOOH campaigns: measurement remains a challenge (Podcast, 21:00)

Tom Elder, Strategy and Planning Partner at Open Partners talks to Philippa Evans, Associate Director, Programmatic at JCDecaux UK. […]

music.amazon.fr · Promoted content
Fri, Oct 6, 2023 at 12:10 AM

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Israel flag is displayed on more than 350 outdoor advertising media in Kyiv (UkrInform)

Kyiv now. From 20:00, the flag of the State of Israel is displayed for half an hour on more than 350 outdoor advertising media on the streets of the capital. As a sign of the solidarity of Ukrainians with the Israeli people who suffered aggression and are fighting today for their country," Kyiv Mayor Vitaliy Klitschko posted on Facebook. […]

ukrinform.net
Fri, Oct 6, 2023 at 12:10 AM

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A one-day flight of advertising on The Las Vegas Sphere will cost you $450,000 (Billboard Insider)

a One day flight, comprised of a 4-hour, 50% Share of Voice takeover on the outside of The Sphere, is $450,000. A one week flight is $650,000 and includes 276 feature appearances and 414+ minutes of airtime for the week. […]

billboardinsider.com
Thu, Oct 5, 2023 at 11:38 PM

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eyefactive develops Object Recognition for IR Touchscreens of up to 98”

HAMBURG, GERMANY -- Object recognition is now also possible on display sizes of 86 and 98 inches. The new technology developed by eyefactive works on touch screens with infrared frames (IR) and corresponding marker chips. Object recognition on IR touch screens. […]

eyefactive GmbH · Promoted content
Thu, Oct 5, 2023 at 11:36 PM

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How 5G connectivity will make DOOH advertising more effective (AdExchanger)

Sponsored post by Cherian Thomas Head of Marketing & GTM T-Mobile Advertising Solutions. Although DOOH is well established, it’s been historically cumbersome, requiring video card updates and other manual interventions. That’s changing fast, and greater connectivity will accelerate this transformation and enhance DOOH’s overall role in shopper marketing. […]

adexchanger.com · Promoted content
Thu, Oct 5, 2023 at 11:18 PM

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Fast-food burger chain Whits Castle will use Samsung and SoundHound tech to deploy voice-enabled digital signage for drive-thru menus (Samsung News)

The collaboration will provide voice AI-enabled dynamic drive-thru menu boards to White Castle restaurant locations. The display technology combines Samsung’s MagicINFO™ digital signage software and SoundHound’s proprietary speech recognition technology to provide an interactive customer ordering experience, complete with real-time insights for the brand. […]

news.samsung.com
Thu, Oct 5, 2023 at 11:07 PM

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What are fine pixel pitch LED displays? (Samsung Insights)

By: Samsung for Business. No conversation about direct view LED display technology is complete without including pixel pitch — the relative proximity of the light pixels that make up the display. This is because pixel pitch will dictate the distance from which a screen looks its best. […]

insights.samsung.com
Thu, Oct 5, 2023 at 10:59 PM

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Day 1 of the Independent Billboard Operators (IBO) Conference (Billboard Insider)

OUTFRONT’s Andy Sriubus says stop devaluing your product. […]

billboardinsider.com
Thu, Oct 5, 2023 at 7:46 PM

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Most Billboard Insider Readers Want ROI in Excess of 20%: Is This Realistic? (Billboard Insider)

Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%. One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital projects. Two-thirds of Billboard Insider readers seek an ROI in excess of 20% on new capital projects. […]

billboardinsider.com
Thu, Oct 5, 2023 at 7:43 PM

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How to use programmatic DOOH in omnichannel campaigns: Hivestack’s take (Video, 43:14)

NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk. […]

youtube.com · Promoted content
Thu, Oct 5, 2023 at 10:10 AM

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Toronto Newspaper Adds DOOH Screens To Media Sales Inventory (16:9)

I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would ... […]

sixteen-nine.net
Thu, Oct 5, 2023 at 9:35 AM

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