“Just Use It” campaign rejected everywhere but LA; “No Judgmental Bull” edited to run in 15 states. […]
COMMB Launches OOH-GPT Beta, Harnessing the Power of AI Toronto, August 28 2023 - The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has launched their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which uses the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. […]
By E.B. Moss, Founder/Podcaster Founder/Podcaster, Moss Appeal As the media industry embraces new channels and new acronyms like RMN (Retail Media Networks), marketers are tackling new tactics and terms like “anamorphic. […]
We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other ... […]
The collaboration allows Olyns to increase programmatic sales and attract advertisers. SAN JOSE, Calif., Aug. 28, 2023 -- August 28, 2023 – Olyns, an innovative AI-powered recycling solution and retail media network, today announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. […]
“[being] a US-only business gives you lots of tax breaks. It positions the company better, our big competitors in the US are all REITs, because competitively it’s a better way to operate.” Insider’s Take: No surprises here. […]
VSBLTY Groupe Technologies Corp (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) ("VSBLTY"), an AI software provider of security and retail analytics technology has signed a non-binding LOI to acquire Shelf Nine, https://www.shelfnine.com, a leader in retail media networks, providing brands and retailers specifically targeted digital media advertising and other customer communications content delivered at the point of purchase. […]
Billboard Insider ran an article last week about the high cost of digital billboard replacement insurance in the southeast. We have heard of quotes of as high as $4,000/month for replacement insurance on a digital billboard in Florida. At that cost it might make sense to consider self insuring at least until digital billboard rates return to a normal level. […]
Richard Rothfelder, Rothfelder Falick. Clear Channel was granted by the Phoenix Board of Adjustment five use permits and variances to relocate and convert to digital five billboards on to a building façade in Phoenix, Arizona. Three individuals and their neighborhood association appealed the Board’s decision, claiming it violated the Phoenix Zoning Ordinance. […]
To mark this success, the network launched a DOOH (Digital-Out-Of-Home) campaign across Mumbai, in support for the Indian Space Research Organization (ISRO). Chandrayaan-3's spectacular landing marks a significant milestone for India's space program, showcasing the country's technological prowess and determination to push the boundaries of space exploration. […]
The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the ... […]
This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures ... […]
Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position. WARC Global Ad Spend Outlook 2023/24: Withstanding Turbulence. […]
Chris Stark, President, Stark Capital Solutions. In my experience, most billboard acquirers do not want to own the land. They love to control their sites through a perpetual easement, but would rather not own the land. […]
Lisa & Dan Nausley. Here are seven strategies to consider: Strategically Schedule Unpleasant Tasks: It’s a common notion that tackling your most dreaded task first thing in the morning is the best approach. While this works for some, it’s essential to identify when you’re most energized during the day. […]
